Persis Christodoulou

7 Flips | 3 Magazines | 1 Following | @PersisChris5tj6 | Keep up with Persis Christodoulou on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Persis Christodoulou”

How to Manage a Team That Resents You

Your new team doesn't think you deserve your job. Here's how to handle it.<p><i>Editor's note: Inc.com columnist Alison Green answers questions about workplace and management issues--everything from how to deal with a micromanaging boss to how to talk to someone on your team about body odor.</i><p>A reader …

How to Create a Winning Content Promotion Plan

Many content marketers view “promotion” as a phase that begins once content goes live. The truth is, promotion should begin much earlier than that, …

Opinion: Five ways to measure your content marketing

<i>Jordan Berg is a Founding Partner at Questus, a digital advertising agency with offices in New York, San Francisco and Brea.</i><p>Content marketing is …

5 steps for a quick and dirty (but awesome) content marketing strategy

<i>This sponsored post is produced by Salesforce.</i><p>Not long ago, it was acceptable to refer to content marketing as a buzzword. It has since acquired its own subset of buzzwords (as outlined in this LOL-able post by Contently Editor-in-Chief Joe Lazauskas). But businesses are increasingly making content …

What is the State of Content Marketing for 2015?

As with everything else in the digital world, content marketing is constantly evolving into something bigger and better. So as marketers, we have to …

Key Performance Indicators: 5 Ways to Translate Content Marketing Goals into KPIs

As a content marketer, it’s not enough to simply research, write, publish, and repeat. You must constantly measure the impact that your content …

Marketing

29 essential content marketing metrics

• Discounts of $50-$300 off on conferences, workshops, webinars and webcasts<br>• Exclusive and archived content on all four news sites - Ragan.com, …

Marketing