Pepe Edwardson

651 Added | 15 Magazines | 1 Following | 15 Followers | @PepeEdwardson | As SEA philosopher and Mobile Creative Pepe is your number one man in Mobile and Performance Marketing.

US Digital Ad Spend Hits New $49.5 Billion High In 2014; Mobile & Social See Greatest Growth

Digital advertising spend set a new record in 2014, according to the latest figures from the Internet Ad Bureau, rising to $49.5 billion in the …

Digital Advertising

Store visits insights gain momentum - more businesses are measuring the impact that online ads have on offline activities

article<p>en<p>https://adwords.googleblog.com/2015/04/store-visits-insights-gain-momentum8.html<p>Inside …

Measuring more value with estimated cross-device conversions, now available for display

article<p>en<p>https://adwords.googleblog.com/2014/09/measuring-more-value-with-estimated.html<p>Inside …

Building for the next moment

FEATURED<p>Looking for a summary of new AdWords features, big and small?<p>The AdWords Help Center has your one-stop shop!<b><br>Check it out.</b>

Drive More Calls to Your Business: Google Best Practices - AdWords Help

Customer interaction can be carried out online, in-store or over the phone. Here are 10 tips for driving more business with call-only ads and call …

Firebase App Indexing | Firebase

Firebase App Indexingplat_iosplat_android<p>Firebase App Indexing gets your app into Google Search. If users have your app installed, they can launch …

Apps

Segmenting Top And Poor Product Performers - A Google Shopping Case Study

<i>April 14, 2015</i><p>There are many different ways to structure Google Shopping campaigns. When beginning, I prefer to break out campaigns and/or ad groups …

5 Steps to Driving More Calls From Mobile Search

Here are five ways to make the most out of mobile click-to-call opportunities and forge stronger customer connections.

Driving

Where’s the Value in AdWords Dynamic Structured Snippets?

“Dynamic structured snippets” is the latest invention coming out of AdWords, but it’s left many of us scratching our heads and trying to figure out …

AdWords

Charge up your phones with call-only campaigns

FEATURED<p>Looking for a summary of new AdWords features, big and small?<p>The AdWords Help Center has your one-stop shop!<b><br>Check it …

Let’s Talk Mobile, Shall We? [#CZLNY]

There’s nothing like the ClickZLive event, and the conference in New York this week was no exception. The awesome folks at Incisive Media did a …

Mobile

Outside Voices: Why Mobile Advertising May Be All About Micro-Targeting Moments

By<p>Sridhar Ramaswamy<p>Our industry prides itself on attention to detail – scrutinizing even the little things that matter.<p>Unfortunately, we are often focused on the wrong ones: the hot new app, the empty buzzwords, the alphabet soup of advertising “solutions” that don’t really add up to much.<p>And, …

Mobile

How brands should embrace the new Google mobile algorithm

When Google rolled out its Penguin algorithm, it affected around 4% of global searches and its Panda update affected approximately 12% of searches in …

Web Design

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Der angeforderte URL konnte auf dem Server nicht gefunden werden. Sofern Sie den URL manuell eingegeben haben, überprüfen Sie bitte die Schreibweise …

13 incredible tools for creating infographics

Done right, infographics can be a great way to make sense of complex data. The best infographics transform complex information and data into graphics …

Infographics

Charts

Choose from a variety of charts. From simple scatter plots to hierarchical treemaps, find the best fit for your data.<p>Make the charts your own. …

Data Visualization

Mobile Is Local: Quick Wins and Fast Fails

In her session at ClickZ Live New York, Jori Ford detailed how to master the mobile-local search space.

4 Ways Local Businesses Can Get More Out of Google

The image of a local mom and pop shop always brings a smile to my face. Seriously, who doesn’t love local storefronts? If you’re anything like me, …

Understanding Your PPC Audience Motive

<i>December 10, 2014</i><p>If the title of this blog post caused the bile to rise in your throat, than this post is for you.<p>On the other hand, if you do your …

AdWords

Hacking the Google Display Network for Insanely Low CPC

The Google Display Network is massive; across this network of millions of websites, apps, and videos, you can reach 93 percent of all Internet users. …

7 Tips to Master the Google Display Network

What Is the Google Display Network?<p>Google AdWords is split into two networks, the Search Network and the Display Network. When advertising on the …

Frank & Oak grabs viewers with mcommerce-enabled interactive video ads | Retail Dive

Online men’s retailer Frank & Oak is rolling out new digital ads that allow users to purchase through the video content on mobile devices.<p>Frank & Oak …

How Marketers Are Measuring Their Mobile Efforts

While only 31% of marketers and agencies ran campaigns or promotions directed at mobile users last year, a slight majority 52% plan to run campaigns …

Marketing

5 Trends to Watch in the Mobile-First Search Era

New figures from <i>eMarketer</i> reflect the growing mobile momentum with estimates that mobile advertising spend will be double that of desktop by 2017, …

Identifying Customers Through Persona Analysis

<i>March 26, 2015</i><p>Many of us view pay-per-click advertising in strictly quantitative terms. Those who hold this viewpoint look at PPC management as a …

AdWords

4 Key Mobile AdWords Strategies for 2015

It seems that marketers ignored mobile users for the longest time but are finally rethinking this strategy. Today’s devices are no less than tiny …

AdWords

Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

Searches with local intent are more likely to lead to store visits and sales within a day. New Google research says that 50 percent of mobile users …

How to Rank for Google’s New Mobile-Friendliness & App Index

Websites that are not mobile-friendly could suffer within Google’s search results due to the latest announcement to expand mobile friendliness as a …

Google Search