Pedro Proença

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The Electric Car Tipping Point Future of Powertrains for Owned and Shared Mobility

Electric Vehicles

The 2018 guide to B2B sales, Part 2: Segmentation, content, and nurtures

<b>In Part 1 of this series, I broke down how to effectively use different channels for B2B efforts – from demand generation channels like Facebook,</b> …

Marketing

The 2018 guide to B2B Sales, Part 1: Demand gen and demand capture

<b>If you’ve ever made the switch from B2C or ecommerce to B2B marketing, you know there’s a world of difference.</b>B2B offerings are generally much more …

Marketing

10 Steps to Launch a Successful Social Media Marketing Campaign

It's a common mistake for brands and other businesses to think that social media marketing is going to be easy. <i>There are 14-year-olds on YouTube</i> …

Marketing

Inside Amazon's Artificial Intelligence Flywheel

In early 2014, Srikanth Thirumalai met with Amazon CEO Jeff Bezos. Thirumalai, a computer scientist who’d left IBM in 2005 to head Amazon’s …

Machine Learning

What You Can Learn from Fighter Pilots About Making Fast and Accurate Decisions

“What is strategy? A mental tapestry of changing intentions for harmonizing and focusing our efforts as a basis for realizing some aim or purpose in …

Management

Achieve Your Goals: The Simple Trick That Doubles Your Odds of Success

We all have goals. And what's the first thing most of us think about when we consider how to achieve them?<p><i>“I need to get motivated.”</i><p>The surprising …

How to Remember What You Read

“I cannot remember the books I have read any more than the meals I have eaten; even so, they have made me.”— Ralph Waldo EmersonWhy is it that some …

Writing

Habits vs Goals : A Look at the Benefits of a Systematic Approach to Life

<i>“First forget inspiration.<br>Habit is more dependable.<br>Habit will sustain you whether you're inspired or not.<br>Habit is persistence in practice.”</i><br>— Octavia …

Self-improvement

Rory Sutherland on The Psychology of Advertising, Complex Evolved Systems, Reading, Decision Making

“There is a huge danger in looking at life as an optimization problem.”***Rory Sutherland (@rorysutherland) is the Vice Chairman of Ogilvy & Mather …

Psychology

How to Live on 24 Hours a Day: Arnold Bennett on Living a Meaningful Life Within the Constraints of Time

<i>“We shall never have more time.<br>We have, and have always had,<br>all the time there is.”</i>***Despite having been published in 1910, Arnold Bennett’s book …

Red Sea

My Father’s Body, at Rest and in Motion

His systems were failing. The challenge was to understand what had sustained them for so long.<p><i>Audio:</i> Listen to this story. To hear more feature stories, download the Audm app for your iPhone.<p>The call came at three in the morning. My mother, in New Delhi, was in tears. My father, she said, had …

Medicine

You Don’t Know What You’ve Got ‘Til It’s Gone

Americans spend a lot of time on their smartphones. But what can we learn about the connected state of mind by observing what happens when we <i>can’t</i> …

Digital Marketing and Analytics Blog

Closing Data's Last-Mile Gap: Visualizing For Impact!<p>I worry about data’s last-mile gap a lot. As a lover of data-influenced decision making, perhaps …

Grow your business faster with machine learning: Part II

(Part 1, Part 3)<br>Last week at the Consumer Electronics Show, we learned about today’s more empowered consumer. They're more curious, demanding and …

Machine Learning

Grow your business faster with machine learning: Part I

(Part 2, Part 3)<br>At the start of the new year, we take time to look at what’s ahead, from eating healthier to spending more time outdoors. This week …

Machine Learning

Search advertising vs. display advertising: Which delivers the best returns?

<b>Whether you’re a newbie or a seasoned vet, determining if you should use search advertising or display advertising for your marketing campaign is</b> …

AdWords

Get 2018 started with an updated multi-channel digital marketing strategy

<b>Did you know that 15 years ago the average consumer used two touch-points when buying an item, while consumers today run through an average of almost</b> …

Marketing

Improving Ourselves to Death

What the self-help gurus and their critics reveal about our times.<p><i>Audio:</i> Listen to this story. To hear more feature stories, download the Audm app for your iPhone.<p>Happy New Year, you! Now that the champagne has gone flat and the Christmas tree is off to be mulched, it’s time to turn your thoughts …

Researchers say this 5-minute technique could help you fall asleep more quickly

<i>By</i> Christian JarrettYou’ve had all day to worry, but your brain decides that the moment you rest your weary head upon your pillow is the precise …

Brainwaves

Why willpower is overrated

Psychologists increasingly think effortful restraint is not the key to the good life. So what is?<p>People with a lot of self-control — people who, when they happen upon a delicious food they don’t think they should eat, seemingly grin and bear the temptation until it passes — have it easy.<p>But why? …

Psychology

Poker, Speeding Tickets, and Expected Value: Making Decisions in an Uncertain World

“Take the probability of loss times the amount of possible loss from the probability of gain times the amount of possible gain. That is what we're …

Why Trying New Things Is So Hard to Do

I drink a lot of Diet Coke: two liters a day, almost six cans’ worth. I’m not proud of the habit, but I really like the taste of Diet Coke.<p>As a frugal economist, I’m well aware that switching to a generic brand would save me money, not just once but daily, for weeks and years to come. Yet I only …

Commuting

Why time management is ruining our lives

All of our efforts to be more productive backfire – and only make us feel even busier and more stressed<p>The eternal human struggle to live meaningfully in the face of inevitable death entered its newest phase one Monday in the summer of 2007, when employees of Google gathered to hear a talk by a …

Time Management

Digital Marketing and Measurement Model: Web Analytics

<b>1. Acquisition.</b><p>How are you anticipating acquiring traffic for your website / YT video / whatever else you are creating? Did you cover all three …

Marketing

The Power of Anti-Goals

How I designed my perfect day by fixating on what I hate<p>Last year, my business partner Chris and I sat down to think about what we wanted to achieve …

Why Sales Systems Have Failed

Salespeople are not suffering from a lack of resources. Just look around. There are a ton of sales tools available today: tech stacks include CRM …

Selling

How to Build a New Habit: This is Your Strategy Guide for Changing Habits

According to researchers at Duke University, habits account for about 40 percent of our behaviors on any given day. 1<p>Understanding how to build new …

Will Power

The Work Required to Have an Opinion

<i>“I never allow myself to have an opinion on anything that<br>I don't know the other side's argument better than they do.”</i><br>— <b>Charlie Munger</b><p><i>“We all are</i> …