MarketingPeek

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Why e-commerce brands are flipping the script and opening brick-and-mortar stores

Walking into Boll & Branch’s new New Jersey-based retail store, you would never guess that the brand’s bedding products were only available online …

How Brands Enhance Mobile Platforms and Your Online Experience

Although desktop platforms still remain a popular way for audiences to visit a website, there’s no denying that more people are using smartphones to …

16 Typography Resources: Fonts, Galleries, Instruction

Improving the typography of your website can be an easy and inexpensive way to add value to your business.<br>Here is a list of tools and resources for …

7 sure-fire steps to becoming a booming ecommerce entrepreneur

At least once in your life, you’ll have a million-dollar idea. Something that you believe will absolutely take off. An idea for a business or product so perfect, you can’t believe that nobody’s thought of it yet.<p>In today’s modern marketplace, there are more avenues than ever to make your product a …

These Strategies Will Transform the Future Landscape of E-Commerce Business

The manner and rate with which e-commerce industry grew in recent years are unprecedented. Though, it had been going on ever since the internet was …

10 Ecommerce Optimization Tips That Will Drastically Improve Conversion

Running an online store is a challenge in many ways. You've got to get customers to your site, and get them to look at what you have to offer. The …

Customers

WhatsApp Tools and Features for Businesses Are Coming

WhatsApp provided an update on its initiatives for businesses in a blog post Tuesday.<p>The Facebook-owned messaging application confirmed reports last …

The overlooked weapons in your retail marketing arsenal

Karey Crump, senior director, product marketing at Blackhawk Network, discusses why marketers should use branded gift cards and egifts to attract new …

Want to Increase Your Traffic Conversion Rate in Just Minutes? Try These 3 Tools.

With the help of the latest apps, increasing your ecommerce business's conversion rate isn't nearly as challenging as it once was.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You may already be driving a high volume of traffic to your ecommerce website. Unfortunately, many ecommerce …

9 Critical Skills to Build a Robust B2B Ecommerce Site

Building a B2B ecommerce site requires a breadth of skills. It’s important to look not just at people or roles, but the expertise to accomplish the …

5 e-commerce marketing tips to promote your online business

Having a website simply isn’t enough. While having a website that is beautifully designed and takes into account user experience is essential, it’s …

Marketing

WhatsApp working on new tools for businesses

Popular messaging service WhatsApp - which boasts of over 1 billion active daily users - has made official its plans for businesses. The …

10 Ways to Future-Proof Your Ecommerce Fashion Store

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Selling fashion is easy. Selling fashion online is another beast entirely.<p>The trouble with ecommerce fashion is the same trouble any highly experiential good faces when it goes digital: Nobody wants to buy it until they try it. While the …

eCommerce

3 Tips for Launching an E-Commerce Shop That Customers LOVE

Do you have a great product idea? Awesome!<p>You probably already know that the quickest way to get it into the hands of customers is by setting up your …

The Marketing Statistics you need to compete in 2020

<b>Download Premium Resource – Integrated Marketing 2020</b><p>You won’t be able to compete if you don’t have the right types or levels of investments in …

Spanish-Language TV Advertising ROI Outperforms English

Nielsen reports that brand owners are no stranger to the rapidly growing U.S. Hispanic market. With a population of 57 million people and over $1.3 …

Amazon to offer shopping in Spanish

Dive Brief:<p>In coming weeks, Amazon’s U.S. site will be available <i>en Español</i> as well as English, its first incursion into new language options in 20 …

Hispanic consumers: Here are 3 tips on how to earn their business - Orlando Business Journal

By Hernan Tagliani <br>– Contributing writer, Orlando Business Journal<p>Mar 10, 2017, 8:33am EST<p>One of the most common questions I have been asked by …

Will We Always Need Call Centers?

The recent renaissance in self-service has been driven by several factors. First, the past 20 years of online commerce have allowed us to hone the …

Mobile and Social Advertising Expected to Continue Strong Growth in 2017

Media, marketing and advertising executives continue to be bullish on the prospects for both mobile and social advertising, according to AdMedia …

My Hispanic son: Why is Apple so white at the top?

<i>Corrections & Clarifications: An earlier version of this column misstated the percentage points that Blacks, Hispanics and Native Americans are under-represented in the tech industry compared to the U.S. labor force.</i><p>When Apple and over 90 tech companies filed an amicus brief in opposition to …

Tech Industry

One thing that Stands in the Way of Great Customer Service

Historically, great customer service depended on one thing: people. Call center agents acted as the main liaison for delivering a positive or …

5 Tips for Choosing the Right BPO for Your Call Center

So, your customer base is constantly growing but your call center is at max capacity. You’re now looking for an affordable solution to begin ramping …

The 80/20 Service Level Stands the Test of Time

It’s easy to focus attention on all the changes that the contact center has undergone in the last few years. There’s been a radical transformation in …

"Day Without Immigrants" a country-wide strike

Businesses including restaurants, shops and construction companies have closed their doors in solidarity as thousands of people take to the streets across US cities protesting President Donald Trump’s hard stance on immigration.<p>Called “A Day Without Immigrants”, the general strike and boycott is …

Top 10 Customer Service Trends for 2017 [Whitepaper]

The best way to predict trends in customer service is to look at patterns in consumer behaviour. As customer demographics shift and technology …

So About that Call Center / CRM Collision Thing…

Last week Network World published an article called CRM and Contact Center are on a Collision Course. The collision thing is a good metaphor. In …

Cupid’s Corner: 3 Ways to Fall Back in Love with Your Call Center

Are you having a rocky relationship with your contact center? Maybe you’ve been a victim of long hold times, poor customer service, or having to …

It's Time To Target Hispanic Pet Owners

A recent report from Packaged Facts, <i>Hispanic Pet Owners in the U.S.: 20 Million and Growing</i>, really caught my attention since there are 20 million …