Pedro Laboy

1,073 Flips | 3 Magazines | 547 Likes | 5 Following | 12 Followers | @PedroLaboy2016 | Keep up with Pedro Laboy on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Pedro Laboy”

Venmo: how the payment app exposes our private lives

Venmo is unusual because it combines social media with financial transaction. It’s hard to gauge expectations of privacy<p>Anyone can track a Venmo user’s purchase history and glean a detailed profile – including their drug deals, eating habits and arguments – because the payment app lacks default …

Santa Barbara

The Adobe Formula For GDPR Compliance

GDPR is here, but email marketers are dealing with it in different ways, depending on their level of risk. Many are trying to comply using tools such …

Advertising Industry

How Bots Steal Your Online Advertising Budget

The digital ad space is rife with fraud and bots, stealing your precious marketing dollars.<p>6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Are you wasting your ad budget? Studies suggest that a lot of advertisers are. The Association of National Advertisers reports that only …

Digital Advertising

How To Use Python To Automate Almost Anything

Testers of all kinds can benefit from learning approaches to automating daily tasks. In this three-part series, you’ll be walked through a task that …

Python Programming

Who Will Buy LiveRamp? A List Of Favorites, And Dark Horses

When IPG acquired Acxiom’s managed services group, Marketing Solutions (AMS), for $2.3 billion last week, it marked the end of a five- months-long …

Advertising Industry

Management AI: Types Of Machine Learning Systems

Developers know a lot about the machine learning (ML) systems they create and manage, that’s a given. However, there is a need for non-developers to have a high level understanding of the types of systems. Artificial neural networks and expert systems are the classical two key classes. With the …

Machine Learning

High-Skilled White-Collar Work? Machines Can Do That, Too

One of the best-selling T-shirts for the Indian e-commerce site Myntra is an olive, blue and yellow colorblocked design. It was conceived not by a human but by a computer algorithm — or rather two algorithms.<p>The first algorithm generated random images that it tried to pass off as clothing. The …

Artificial Intelligence

While everyone was focused on GDPR, the NIS Directive snuck in through the back door

As we’ve seen from recent cyberattacks such as WannaCry and NotPetya — which are generally attributed to North Korea and Russia respectively — attacks on critical infrastructure can have a devastating impact on industrial production and hence on quarterly profits, with global estimated losses in …

Cybersecurity

How Smart TVs in Millions of U.S. Homes Track More Than What’s On Tonight

The growing concern over online data and user privacy has been focused on tech giants like Facebook and devices like smartphones. But people’s data is also increasingly being vacuumed right out of their living rooms via their televisions, sometimes without their knowledge.<p>In recent years, data …

How Data-Driven Is Your Company? Calculate Your Data Value Index (DVI)

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JavaScript

18 Machine Learning Platforms For Developers

Machine learning platforms are not the wave of the future. It's happening now. Developers need to know how and when to harness their power. Working …

Machine Learning

Putting Customer Experience at the Center of Digital Transformation

Digital transformations are happening everywhere as companies of all sizes across the globe contend with the changing nature of using new technology …

Banking

Study: 53% of professionals work remotely at least half of the week

Could it be that the employers are approaching a “tipping point” in embracing work flexibility? That’s the conclusion of a new global report that …

The Workplace

Numba series part 2: Custom data types and parallelization

This is the second part of my little series about the Numba library. This time we will take a look on how we can use custom data types inside of …

Python Programming

Introduction to TensorFlow: Google Brain’s Open-Source Framework for Machine Learning

Google captivated the world at I/O 2018 when its Google Assistant phoned in an appointment with a hair salon with all the pep and aplomb of a living, …

Machine Learning

Captiv8 is making its influencer database available for free

You might think that the main selling point of an influencer marketing startup like Captiv8 is to help marketers find influencers and creators to work with. Maybe so, but that isn’t stopping the company from making its creator discovery product available for free.<p>“We felt that we really wanted to …

Marketing

10 technologies leading digital transformation in retail

With brick-and-mortar stores closing down left and right, here are the top 10 digital tools giving brands a fighting chance.<p>The rise of online …

Customer Experience

Storytelling With Data: How To Communicate Visually And Effectively

While we all know that data is key to telling an impactful story, few understand how to use these points to spin meaningful tales that will resonate …

Data Visualization

Facebook patents system that can use your phone's mic to monitor TV habits

Facebook has filed to patent a system that can remotely activate the microphone on someone’s phone using inaudible signals broadcast via a television.<p>The patent application describes a system where an audio fingerprint embedded in TV shows or ads, inaudible to human ears, would trigger the phone, …

Targeted Advertising

Marketing Day: Robot traffic, loyalty marketing, the future of TV advertising & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing</b> …

Marketing

What Happens When Data Scientists and Designers Work Together

Rise Science came to IDEO with a challenge. The young startup had built a robust data platform for college and professional athletes to track their sleep and adjust their behavior so that they played at peak performance. But for the players, the experience was challenging. Rise expected athletes to …

Design

Customer Experience Is the Key Competitive Differentiator in the Digital Age

Digital customers can be fickle and hard to satisfy bunch<p>By<p>Irving Wladawsky-Berger<p>A company can differentiate itself from competitors in one of two key ways: by providing a superior customer experience or by offering the lowest prices. For companies that prefer the former, digital channels are, far …

Customer Experience

Design Your Employee Experience as Thoughtfully as You Design Your Customer Experience

Improving customer experience is often a top business priority, but what about employee experience?<p>Temkin Group reports a correlation between employee engagement and success in customer experience. In its 2016 Employee Engagement Benchmark Study, the firm showed that companies that excel at …

Customer Experience

Comparing Data Visualization Software: Here Are The 7 Best Tools For 2018

Visualization is an essential element of any Big Data and analytics strategy. The most up-to-date, real-time information and advanced analytics solutions are an expensive waste of money if you can’t communicate the results clearly and effectively to the people whose job it is to put them to …

Data Visualization

Want to Really Understand Your Customer Data? Try Hiring a Scientist

Anyone who follows the NBA knows what shoes their favorite athletes are wearing, whether it’s Lebron James (Nike), James Harden (Adidas) or Steph …

Tackling the Choice Paralysis for Beginners — Machine Learning by Coursera VS Machine Learning Crash Course by Google

A brief comparison you might say.<p>As a beginner, there is a common problem almost everyone faces — <i>choice paralysis.</i> Specially, in the field of …

Data Analytics Professionals Weigh In on the Challenges of Bringing AI to Marketing

Artificial intelligence is top of mind for almost any business that deals with data analytics these days, but that doesn’t mean they’re all on the …

The Brilliant Ways UPS Uses Artificial Intelligence, Machine Learning And Big Data

In a business where shaving off a mile per day per driver can result in savings of up to $50 million per year, UPS has plenty of incentive to incorporate technology to drive efficiencies in every area of its operations. According to UPS’ Chief Technology Officer Juan Perez, “Our business drives …

Artificial Intelligence

New Research Shows Bitcoin's Meteoric Rise Was a Scam

Crypotocurrencies are the latest in a centuries-long line of speculative bubbles driven by shrewd insiders taking advantage of gullible investors.<p>3 min read<p>Academic researchers at the University of Texas have concluded at least half of Bitcoin's rise to a peak price of nearly $20,000 last year was …