Pear Prae Pear

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The 4 Smartest Moves for Your Mobile Marketing Dollars In 2015

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The significant growth in mobile marketing/advertising over the last five years has proven that the mobile channel represents the future of the industry. Analysts now estimate that by 2017, mobile will account for nearly 49 percent of the …

Effective Marketing for Introverts

A lot of the time introverts aren’t the best at talking about themselves or their work. I actually practice this, by writing and rewriting my bio. Writing and rewriting book synopses.<p>Sometimes, if I’m pitching a design to a client, I’ll pre-write out all the points and benefits I want to make when …

Why This Is the Season for Generosity Marketing

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In the spirit of giving, I want to give "solopreneurs" and service-based small business owners some insights into generosity marketing. Generosity Marketing is a philosophy within content marketing that boils down to giving away your best …

3 Marketing Tactics to Avoid Next Year

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>While a new year presents an exciting opportunity for a fresh look at your marketing techniques, it’s also the time to think about what to nix from your strategy.<p>For 2015, here are three resolutions you should not make. Instead think …

How To Think Like A Master Content Strategist

I recently argued that one of the top content marketing trends of 2014 will be hiring a director of content strategy (for more trends, see The Top 7 Content Marketing Trends of 2014). But what if your business can’t support a full-time content strategist? Can you develop a system that helps you …

14 content marketing predictions for 2014 expert edition

Want the inside scoop on what's going to happen to content marketing in 2014?<p>We've collected the best expert predictions for content marketing in 2014 and assembled them into one awesome slideshare!<p>For content marketing predictions in 2014, check out our team slideshare: …

Develop Strategic Thinkers Throughout Your Organization

In study after study, strategic thinkers are found to be among the most highly effective leaders. And while there is an abundance of courses, books, articles and opinions on the process of strategic planning, the focus is typically on an isolated process that might happen once or twice per year. In …

How to Get Your Employees to Think Strategically

Studies show that strategic thinking is the most important element of leadership. But how do you instill the trait in others at your company?<p>What leadership skill do your employees, colleagues, and peers view as the most important for you to have? According Robert Kabacoff, the vice president of …

Empowerment Play: Why You Should Put People First

People-centered businesses often outperform their profit-centered competitors. Here are seven ways to unleash the full potential of your people.<p>Organizations today are moving and reacting to their environments far more quickly than ever before. While this increased speed has led to tremendous gains …

9 Simple Things Great Speakers Always Do

If they want to make a real impact on the audience, that is.<p>Some people like to learn from mistakes. Others prefer to learn by finding out what <i>to do</i> instead of what not to do.<p>Case in point: Last month, I shared 10 phrases great speakers never say. A number of people emailed saying, "Great, but what</i> …

Unpacking Facebook’s Mobile Strategy: Paper, All The Mobile News That’s Fit To Print

<b>Editor’s Note:</b> <i>Semil Shah works on product for Swell, is a</i> TechCrunch <i>columnist, and an investor. He blogs at Haywire, and you can follow him on Twitter at @semil.</i><p>In the world of mobile apps, the biggest news from this week was the announcement, by Facebook, of a new app, built by the social network, …

Samsung launches brand marketing platform in bid to become ‘most loved brand’

Samsung has recruited singer-songwriter Paloma Faith, Sunday Times chef Gizzi Erskine, actor Idris Elba and photographer Rankin to mentor budding …

Brand Marketing

Teenagers only take in the here and now – so marketers must shift their thinking

Take my children, for example. They are teenagers and – God forbid – one day they will grow up into budget-holding buyers. It is therefore …

Social Media

The Future of Online Video Marketing

Media companies and advertisers are bullish about the rise of online video, with the majority of publishers predicting higher future CPMs and most …

McDonald’s creates retail marketing director role to boost in-store experience

The promotion sees Pomroy continue to lead the fast food chain’s food, beverage and value marketing teams alongside additional responsibilities for …

McDonald's

How to Enhance Your Brand Image, Get More Clients and Command Higher Rates - Jeffbullas's Blog

Leaving a settled job for a freelance (or consultant) career is one of the toughest decisions for anyone. On one hand you have a guaranteed paycheck …

What Is Vine Video Growing Into?

Beyond the check-in: Foursquare’s future of location-based commerce is closer than you think

The Foursquare of today couldn’t be further from product that debuted to users in March 2009. Gone is the emphasis on checkins, mayorships, and other …

Asia Markets recap: Stocks retreat