Pavlos Linos

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Search Console Reports in Google Analytics

Google Search Console is one of the unsung heroes of the Google technology stack. It doesn’t inhale marketing spend like AdWords does. It’s not as …

AdWords

Launch it: 5 Actionable Growth Hacks to Scale Your Startup

In the last 5 years, startup activity has gained immense velocity.<p>Do you know that 100 million businesses are launched every year (as per GEM Global …

101 Tools to Grow Your Business | SEJ

There are many things that can contribute to business growth, but, more often than not, what tools businesses use can make a significant difference …

Twitter tool lets brands sign up customers inside a tweet

Even as Twitter has grown into a media and marketing giant, not everyone is persuaded that the social media site is useful for selling things. As one …

13 Timeless Lessons from the Father of Advertising - Copyblogger

In 1962, Time magazine called David Ogilvy “the most sought-after wizard in today’s advertising industry.”<p>In his years as an advertising executive …

Six uncomplicated social SEO tips for small businesses

Let's start with what is SEO? SEO stands for search engine optimization. And the phrase improve your SEO strategy encompasses the actions taken to ensure your website can be found in a search engine's results page (SERP) when searching for words or phrases relevant to the content on your …

The Three Pillars Of SEO In 2013: Content, Links, And Social Media

A good SEO strategy is the difference between your business easily being found online and getting lost in the noise of thousands of other businesses trying to stand out. With Google’s ever-changing algorithm, it can be difficult to know what’s effective here and now.<p>In 2013, success in SEO hinges …

Surprise Is Still the Most Powerful Marketing Tool

Life has never been more predictable.<p>Yelp provides an early-warning system for dining out, by helping us avoid bad restaurants and alerting us to must-try items at good ones. Facebook lets us investigate a potential romantic interest before the first date. Turn-by-turn instructions from Google Maps …