Paved Email Marketing

73 Flips | 6 Magazines | 2 Following | 1 Follower | @PavedEmail | Paved is a sponsored content marketplace that helps advertisers and publishers find each other. We exist to ease the headaches of the sponsored content relationship. 

Combat Ad Blindness (and Diminishing Returns) in Email Advertising

Email advertising is a great method for combating banner blindness and reaching the growing contingent of users who use ad blockers. But, over time, …

GDPR for Publishers: What You Need to Know to Protect Your Brand

At this point, you’ve heard of the GDPR. Maybe you’ve looked into what exactly it means for you and how to ensure your site is compliant, or maybe …

Dedicated Email: Boost Your Ad ROI And Simplify Targeting with Email Ads

If you’re looking at your advertising strategy wondering how to make your display and social ads more effective, boost your ROI, and spend less time …

7 Reasons Why You Should Never Buy an Email List (And How to Build Yours for Free)

If you’re a smart marketer, you probably know right now about the importance of starting with email marketing for your business. But if you’re part …

One of the most common concerns we hear from publishers who are looking to monetize their blog or email list through advertising is that they will …

How to Generate Interest and Find Advertisers for Your Newsletter

When you start growing your email list, the hardest part can be getting your name out there. You have to show what you know and prove your value to …

The Cold Email Alternative That Will Bring You Warm Leads

Cold emailing is the new cold calling—a classic sales technique that aims to take someone who has never heard of you or you business before, and …

Email Marketing Analytics: Google Analytics vs. Paved Platform Reporting

One of the most important parts of any advertising strategy is analytics. You can’t know whether your campaign was effective unless you know your …

3 Things Advertisers Should Be Looking for in the Best Media Kits

So you’ve found a publisher that might be worth working with for a sponsored post or email list rental. You’ve learned a little about them, maybe …

3 Ways to Use an Email Referral System to Grow Your List

When you’re trying to grow your email list, there are a few tactics that easily come to mind. First, place opt-in opportunities on your site. Then, …

Email Advertising ROI vs. Social Media: Where Should You Be Investing?

When you’re devising your advertising strategy, there are a lot of factors to consider: where your ideal customers spend time, the cost of different …

7 Business Podcasts Publishers Should Be Following

Growing your newsletter can be isolating. When you’re hustling hard to grow your email list, find sponsorships, and build a business, it can be easy …

Grow Your Email List: The Number One Tip from Our Fastest Growing Newsletters of 2017

When 2017 came to a close, we were curious: which of our many Paved publishers have grown the most this year? It wasn’t just a curiosity question, …

Ready to Send? Check this Quick Email Campaign Checklist First

There’s nothing worse than doing all the hard work of putting together an email advertising campaign, sending it to a publishing partner, and …

How to Create a Media Kit The Easy Way with Paved

When you start to start advertising on your email newsletter, the first thing advertisers are going to ask for is your media kit. But if you’re just …

Email Engagement Metrics Advertisers Should be Looking For

When you’re looking at a publisher’s media kit, it can be hard to know what kind of results you can expect from advertising with them. You usually …

4 Myths About Placing Ads in Your Email Newsletter

When you’re trying to decide whether or not to monetize your newsletter with advertising, you might encounter a lot of mixed messages. And it’s not …

Are Sponsored Blog Posts Right for Your Brand? 5 Questions to Help You Decide

No matter what kind of advertising strategy your business is using, you want to be sure you’re doing something that will ultimately help you reach …

All The Email Metrics That Really Matter (And How You Can Improve Yours)

Your media kit is filled with information about your audience. From your website to your social media to a description of your followers, it’s all …

Are You Using The Most Effective Facebook Marketing Strategies for 2018?

Effective Facebook Marketing Strategies for 2018<p>Updated April 13, 2018<p>If you’re reading this it’s likely you’re on Facebook (it's also highly likely …

How to schedule your social media visual content like a pro

How do you stay relevant in the social media space? The answer is simple: by consistently publishing quality content. That’s how you drive traffic to …

Social Media

How to Easily Create Marketing Videos From Images

Wondering how to market with video without being in front of the camera? Have you thought about creating video from product and brand images you …

The Easiest Way to Nurture Leads with Content Marketing

<i>By Brooke B. Sellas, {grow} Contributing Columnist</i>So you want to nurture leads with content marketing.Google it, and you’ll find a million and one …

Burger King Deviously Explains Net Neutrality by Making People Wait Longer for Whoppers

On the heels of its brilliant anti-bullying spot last year, Burger King has found another cause it can get behind, and promote with a clever in-store …

Subject Line Best Practices: 9 Ways to Boost Your Email Ad Open Rates

You’ve probably heard that you can’t judge a book by it’s cover. But you’ve probably also impulse-purchased a book in an airport bookstore based 100 …

Clean Up Your Email List: How to Build a Healthier Newsletter with a List Pruning Campaign

When you’re deep in the thick of building your email list, it can seem absurd that you would ever want to delete subscribers. After all, each one …

20 Top Social Media Tools to Try in 2018

Now that 2018 is here and in full swing, you might be looking for new social media tools to add to your marketing stack.<p>According to Scott Brinker of …

Social Media

Raising a Social-Media Star

The parents of teen internet celebrities get a crash course in a new kind of fame while trying to maintain boundaries for their newly rich and powerful children.<p>When then-14-year-old Jonas Bridges ran down the stairs of his Atlanta home shouting, “Dad, I’ve got 1,000 fans!” his father, Rob Bridges, …

Social Media

How to Use Instagram Story Highlights for Business

Do you want more value from your Instagram stories? Interested in repurposing stories content on your Instagram profile? Instagram’s Highlights …

What you need to know in advertising today

The next time you check Facebook, you may only see a few articles from news publications or posts from other organizations you follow — if you see any at all.<p>Facebook users contacted over the weekend said their news feeds — the list of posts you see right when you log into the Facebook webpage or …