Paved Email Marketing

58 Added | 6 Magazines | 2 Following | @PavedEmail | Paved is a sponsored content marketplace that helps advertisers and publishers find each other. We exist to ease the headaches of the sponsored content relationship. 

Email Engagement Metrics Advertisers Should be Looking For

When you’re looking at a publisher’s media kit, it can be hard to know what kind of results you can expect from advertising with them.<p>You usually …

AdWords

4 Myths About Placing Ads in Your Email Newsletter

When you’re trying to decide whether or not to monetize your newsletter with advertising, you might encounter a lot of mixed messages. And it’s not …

Marketing

Are Sponsored Blog Posts Right for Your Brand? 5 Questions to Help You Decide

No matter what kind of advertising strategy your business is using, you want to be sure you’re doing something that will ultimately help you reach …

Return on Investment

All The Email Metrics That Really Matter (+ How You Can Improve Yours)

Your media kit is filled with information about your audience. From your website to your social media to a description of your followers, it’s all …

Digital Marketing

Are You Using The Most Effective Facebook Marketing Strategies for 2018?

If you’re reading this it’s likely you’re on Facebook (it's also highly likely your prospects and customers are on there as well). After all, there …

Digital Marketing

How to schedule your social media visual content like a pro

How do you stay relevant in the social media space? The answer is simple: by consistently publishing quality content. That’s how you drive traffic to …

Social Media Marketing

How to Easily Create Marketing Videos From Images

Wondering how to market with video without being in front of the camera? Have you thought about creating video from product and brand images you …

Infographics

The Easiest Way To Nurture Leads With Content Marketing

<i>By Brooke B. Sellas, {grow} Contributing Columnist</i><p>So you want to nurture leads with content marketing.<p>Google it, and you’ll find a million and one …

Marketing

Burger King Deviously Explains Net Neutrality by Making People Wait Longer for Whoppers

On the heels of its brilliant anti-bullying spot last year, Burger King has found another cause it can get behind, and promote with a clever in-store …

Advertising

Subject Line Best Practices: 5 Ways to Boost Your Open Rates

You’ve probably heard that you can’t judge a book by it’s cover.<p>But you’ve probably also impulse-purchased a book in an airport bookstore based 100 …

Marketing

Clean Up Your Email List: How to Build a Healthier Newsletter with a List Pruning Campaign

When you’re deep in the thick of building your email list, it can seem absurd that you would ever want to delete subscribers. After all, each one …

20 Top Social Media Tools to Try in 2018

Now that 2018 is here and in full swing, you might be looking for new social media tools to add to your marketing stack.<p>According to Scott Brinker of …

Social Media Marketing

Raising a Social-Media Star

The parents of teen internet celebrities get a crash course in a new kind of fame while trying to maintain boundaries for their newly rich and powerful children.<p>When then-14-year-old Jonas Bridges ran down the stairs of his Atlanta home shouting, “Dad, I’ve got 1,000 fans!” his father, Rob Bridges, …

Social Media

How to Use Instagram Story Highlights for Business

Do you want more value from your Instagram stories? Interested in repurposing stories content on your Instagram profile? Instagram’s Highlights …

Marketing

What you need to know in advertising today

The next time you check Facebook, you may only see a few articles from news publications or posts from other organizations you follow — if you see any at all.<p>Facebook users contacted over the weekend said their news feeds — the list of posts you see right when you log into the Facebook webpage or …

Advertising

How to Build an Online Business Presence

You can’t escape it… no matter what business you’re in these days, you need to have an online presence to be successful.<p>In every industry and in …

How To Build A Thriving Brand Presence On Instagram

Instagram is the number one social media platform where people share and discover new places, products, and experiences. In fact, 80% of Instagram users voluntarily connect with a brand on Instagram. People engage with brands on Instagram 10x more than Facebook, 54x more than Pinterest, and 84x …

Marketing

State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]

<b>What’s in store for the social media industry in 2018?</b><p>The way consumers use social media channels is constantly evolving and as marketers and …

Social Media Marketing

How social media can help you raise your profile as a speaker

Delivering a memorable, effective speech is a difficult mission, but it’s not impossible.<p>There’s help around every digital corner. Social media, in …

5 Best Practices to Ensure Success for Your Email Advertising Campaign

By now, it’s pretty clear that email marketing isn’t going anywhere. You’ve probably heard that email will exceed 3 billion users by 2020, or that 66 …

How To Research and Create Evergreen Content

Evergreen content is a key part of any content strategy. It is the content that consistently drives traffic, shares and links to your site.<p>In this …

The Most Important Digital Marketing Skills in Demand Right Now

The digital world is evolving at a rapid pace.<p>If you want to stay ahead, you must understand the changes taking place.<p>In the latest episode of the …

Ikea Wants You to Pee on This Ad. If You’re Pregnant, It Will Give You a Discount on a Crib

Swedish agency Åkestam Holst, Adweek’s International Agency of the Year for 2017, has been killing it with the Ikea work in recent years. And it …

Advertising Industry

Email List Rentals: How to Increase Your Ad ROI with Dedicated Email

If you’re currently running display ads or social media ads, you might be looking for a better return on your investment than you’re currently …

Which kind of content sponsorship is the best fit for your brand?

Sponsored content is one of those marketing terms you can’t seem to escape these days. In 2016, The New York Times called it “king in a Facebook …

Best Tips To Create A Successful Email Marketing Campaign

Email marketing is the most productive manner of promoting your brand. If you incorporate right strategy at the right time, you can be sure to …

The Best Email Marketing Tool You’ve Never Used - Email Marketing Tips

Many marketers treat email like a religion. Write a series, stick it in an autoresponder, and pray for opens, clicks, and sales.<p>But what if there was …

USA Today’s Branded Content Studio Is Thriving Thanks to a Focus on Data

Each month, USA Today reaches more than 125 million people across print, online, mobile and tablet consumers of media. That number includes the …

Advertising Industry

How Google's Chrome Ad-Blocker Could Change Digital Advertising

In February 2018, Google will put into effect the Better Ads Experience Program, which was established in the middle of last year. As a result, there …

5 Quick Strategies to Grow Your Email List When You're Getting Started

When you’re first starting out, trying to grow your email list can be intimidating. Sure, you know it’s important if you want to monetize your …