Pauline De Baets
12 Added | 1 Magazine | @PaulineDBaets | "The most important thing in communication is hearing what isn't said"
Mark de Bruijn van SAP Hybris Mark de Bruijn, Senior Director & Head of EMEA Marketing bij SAP Hybris.
French luxury goods and fashion label Dior has created their own custom branded VR headset to give viewers a look behind the runway curtains.<p>With …Augmented Reality
My, what big eyes you have<p>Ever wonder what life would look like if you were literally a fly on the wall? Or, better yet, a dragonfly in the forest? Actually seeing the world through another's eyes is still very much science fiction, but thanks to advances in virtual reality, you can come close.<p>At …Virtual Reality
A new campaign uses virtual reality documentaries to raise awareness and trigger empathy.<p>I'm standing on the rooftop of an abandoned building in Monrovia, Liberia. My gaze drifts from the setting sun to the man next to me strumming a homemade guitar. Singing along is a young woman named Decontee …Virtual Reality
John Hanke and Brian McClendon think mapping is vital to self-driving cars and augmented reality.<p>In 2001, John Hanke had an idea. What if you could create a searchable, digital version of the entire Earth–and it’d all be easily accessible through a web browser?<p>Fast-forward three years. His little …Augmented Reality
Canadian optometry chain Hakim Optical has launched a new Android and iOS app.<p>The Hakim Optical Virtual Try-on app — developed by Toronto-based …
BMW is the first brand to use Snapchat’s new AR ‘augmented trial’ Lens which lets customers visualise how products look in the real world before …Advertising
Major institutions are now venturing into VR – and it’s more than just a gimmick, as <b>Lucy Davies</b> discovers on a journey back in time<p>"Put your head in the furnace,” says the voice in my ear. “Go on, right in.”<p>Kneeling down, I try, but unfortunately shoving my face through the cast-iron door and into …
Virtual reality, finally, is a reality that businesses now have access to. Even on a consumer front, dipping rates of VR headsets have made VR a …Virtual Reality
The next frontier...?<p>DJ'ing may never be the same again as German virtual reality company EntroPi Games has just revealed the world's first DJ mixing …
<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>Facebook-owned Oculus announced it has begun testing web-based VR experiences within the News Feed, representing Facebook's latest bid to pique VR interest among …Virtual Reality
If you’ve ever been inside a Walmart during the annual frenzy known as Black Friday, you know there’s no way to truly prepare yourself for the …Virtual Reality