Paulina Alvarino

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How A Simple Thank You Message Can Lift Your Conversion Rate

Imagine someone just subscribed to your email list and allowed you to send them newsletters.<p>Jackpot!<p>But what now?<p>They gave their contact information …

Marketing

4 Effective Ways to Market to Gen Z

Shutterstock<p>In recent years, there’s been a lot of talk about the importance of marketing to millennials. But has your business made it a point to …

How to Engage With Your Social Media Followers Quickly and Authentically

A comment or some form of engagement is usually a sign that people love your social media content. And it's important to reciprocate and respond to these interactions.<p>This story originally appeared on Buffer<p>How do you feel when people comment on your social media posts? Awesome, right?<p>A comment or …

Social Media

How to build a business empire with Instagram

What does it take to succeed online? Shouldn’t real-world influence transfer into the digital world? The introduction of computers and smartphones has changed the business world and yet many still do not understand how new digital platforms fit into the business realm. These platforms are a new …

Social Media

This California Agency Analyzes the Effectiveness of Campaigns and Adjusts in Real Time

After running their own independent shops for decades, James Schiefer, founder of media agency Schiefer Media, and Zach Lyons, founder of creative …

Content Marketing Strategy: The Complete Guide for 2017

Tweet195<p>Share82<p>Share238<p>Stumble52<p>Reddit1<p>Buffer38<p>Shares 606<p>Content marketing is tough.<p>Often, companies think that it seems like the easiest strategy …

How to Run a Micro-Influencer Campaign

Micro-influencers have niche social followings.<p>This story originally appeared on Buffer<p>The interest in influencer marketing has been growing steadily over the past few years and more people are seeking to understand more about it now than ever before.<p>Just take a look at this Google Trends …

Public Relations

Agencies Everywhere See Experiential Marketing as the Next Big Thing, and Brands Want In

Advertisers haven’t had to look too far for negative news lately. But as broadcast spending dips and clients question the safety and effectiveness of …

Advertising Industry

The 10 Laws Of Visual Content Marketing [2017 Update]

<i>Source: This is a static image that has been transformed into a 6-second video with Shuttlerock’s InstantVideo technology.</i><p>When we published the new …

A Savvy Marketer's Guide To Running Successful Hashtag Competitions

If you’re looking for effective ways to build a bigger following on social media, look no further than the humble hashtag competition.<p>Since hashtags …

Keyword Rankings Are Meaningless: Learn How to Grade Your SEO

Measure organic success with relevant metrics.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Like many business owners and managers, you probably test the effectiveness of your SEO campaign by Googling the keywords you think are most important to see if you show up on the first page. …

Google Search

Pinterest is launching a self-serve platform to make it easier for brands to work with influencers

Pinterest has unveiled a new self-serve tool which promises to help advertisers connect with influencers and quickly develop ads for the visual search platform at scale.<p>The custom tool automates the process for brands wishing to work with content creators via Pin Collective - Pinterest's own …

Adidas Originals

How Starbucks, Apple and More Make Content Work For Them

3 ways to build content that will stay relevant.<p>Long gone are the days when consumers waited patiently for advertising to reach them. The modern consumer seeks out information with the verve of an academic, and the instinct of an apex predator.<p>One of the most successful ways to appeal to this new …

Study: Nike Ranked Number One in Social Media Traffic

Semrush's latest retail study said Nike has the highest traffic across its social media platforms.<p>Semrush, a competitive research service for online …

Has Social Media Made Content Meaningless?

We are addicted to our smartphones. More than 40 percent of us look at our phones within five minutes of waking up. Over the course of a day, we’ll …

How to Write Posts That Actually Get Read and Shared

These tips will teach you how to get thousands of shares on your content.<p>I had a call the other day with an entrepreneur who told me that his blog articles are like an echo chamber; it feels like he is talking to himself. He's investing a ton of time and effort into creating posts, but they are not …

3 Timeless SEO Principles You Should Implement ASAP

There is no shortage of tactics and tips for you to use when it comes to search engine optimization.There is always a new growth hack and SEO tip to …

Internet Marketing

5 Common Blogging Mistakes (And How to Fix Them)

According to a survey by Curata, 42.5% of companies increased their content marketing staff levels in 2016.It makes sense that the content marketing …

Marketing

Why You Should Create Mobile Ads for Engagement (and Not Just Conversion)

77% of U.S. adults own a smartphone, according to Pew Research Center.Optimizing ads for mobile is a tactic in almost every business owner’s …

Marketing