Paul Vandeleur

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How to Measure Customer Experience Beyond Net Promoter Score

According to a study by consultancy Walker Information, customer experience (CX) will overtake price and product as the key brand differentiator by …

Customer Experience

Drive Real #CX Change with Journey Maps

<b>Are journey maps a waste of time, or can you really use them to drive CX change?</b> There's a big problem brewing out there when it comes to journey …

Customers

5 Books To Read Before You Start Your Job Search

It’s tempting to start firing off resumes when you’re itching to move, but take the time to read one of these books to take a more strategic approach.<p>Job searching is an overwhelming process. It can be tempting to fire off resumes without devising a strategy.<p>But an unfocused approach probably won’t …

Employment

The 5:3:2 Rule for Social Media

When it comes to social sharing you need to get the balance right, and that's where the 5:3:2 rule comes into play. But what is 5:3:2?<p>Social media …

Marketing

This Simple Strategy Will Make You a Faster, More Effective Learner

A little structure goes a long way in making the mind more effective.<p><i>What is the best approach for learning new things? originally appeared on Quora - the place to gain and share knowledge, empowering people to learn from others and better understand the world.</i><p><b>Answer by Praveen Tipirneni, CEO of</b> …

Learning

To Be a More Compelling Leader, Build Your Executive Brand

A strong brand is not about being flashy or superficial; it's about conveying what you stand for.<p>You've worked hard to become a leader in your organization. But sometimes you worry that you're not effective enough at conveying what's important to you or influencing others to support your objectives.<p>…

Leadership

How to 24X Your LinkedIn Post Views in a Single Day

If you’re not getting views on your LinkedIn posts, you’re losing business.How do I know that?80% of B2B leads come from LinkedIn.That means if your …

Marketing

6 Things Smart People Do to Have Really Interesting Conversations

Hate small talk? Tired of the same old questions? These six approaches will make you that much more interesting.<p>Next time you go to a traditional 'networking' event, a cocktail party or dinner, do us all a favor: lose the elevator pitch. That approach is quickly losing relevancy in making authentic …

George Mason University

Bircher Muesli: The New Breakfast Trend to Try This Winter - One Green Planet

Breakfast is the most important meal of the day, so we’re always looking for new recipes to try. While smoothies and acai bowls will likely populate …

How to Do A/B Testing: A Checklist You'll Want to Bookmark

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict …

AdWords

How to Keep Your Brand at the Focus of Your Content Marketing Strategy

Keep up with a content marketing strategy can seem almost overwhelming at times. Not only do you have to make sure content is unique and fits in with …

Viral Craigslist post on smartphones in restaurants: Is tech ruining the dining experience?

Your smartphone is the scourge of restaurants. Customers snapping photos of food and dawdling on Facebook at meals have slowed down table service by …

The Most Successful Brands Focus on Users — Not Buyers

What makes a brand successful in the digital age? A joint study by SAP, Siegel+Gale, and Shift Thinking suggests that digital brands don’t just do things differently; they also think differently. Where traditional brands focus on positioning their brands in the <i>minds</i> of their customers, digital …

Customer Experience

21 Cooking Charts That'll Make Any Foodie Say "Excuse Me, What?!"

* prints and tapes to fridge *

7 Cheater’s Recipes for Classic, Fancy French Dinners

You know those classic French dishes Julia Child made look easy, but are actually really complicated and high-maintenance? You feel like you <i>should</i> …

Cooking

Learn What A Digital Marketing Strategy Is

Do you really know what a digital marketing strategy is or are you blurring the lines with marketing tactics? Read on to discover the clear …

Marketing

Apple's $1,000 iPhone Taught Us A Very Important Business Lesson | Inc.com

Everyone is going crazy over Apple's new iPhone --- for better or for worse. Now, whether you like Apple or not, we can all agree that the price of the newly released iPhone is quite the shocker. That might turn off some customers, but I will make the bet that it's a smart move for the company. …

Business Strategy

20 Top Social Media Tools to Try in 2018

Now that 2018 is here and in full swing, you might be looking for new social media tools to add to your marketing stack.<p>According to Scott Brinker of …

Infographics

Is 'Wow' Customer Service Worth The Effort And Expense?

I define wow customer service as “service that goes beyond fulfilling basic customer expectations, and does so in a creative, unexpected way.” The thing about wow customer service is this: In spite of the peppy palindrome name, you don’t do wow as a stunt. You do it because it’s in your heart to do …

Customer Service

13 Expert Instagram Hacks to Increase Engagement | Inc.com

Over the past year, I've been going all inon Instagram. I've talked to experts and sought out advice on how to turn this channel into a primary means of engaging my audience, versus just an afterthought place to post fun photos from my adventures.<p>I interviewed a fellow entrepreneur who uses his …

Marketing

6 Tips For Building a Great Personal Brand

Some folks don’t like the term personal brand, as it can sound "salesly" and maybe even a little disingenuous. But in actuality, you already have a …

Interview: CPG Expert On The Impact Of Amazon Go Store

PSFK speaks to Bonin Bough, who has been pioneering consumer brands' response to new technology and changing consumer needs<p>Tech giant Amazon has …

When Organizational Strategy Ruins Customer Experience

A traditional organizational strategy tends to revolve around minimizing costs and maximizing sales and profits, thereby maximizing shareholder …

Customer Service

Leveraging LinkedIn for Business Development #SEMrushchat Recap

LinkedIn is the most popular professional networking site, but despite this, it is often an incredible source of untapped potential. Many people …

This Married Couple Sold Their Company to Starbucks for $90 Million, and Then Built a $131 Million Pizza Empire | Inc.com

For the married co-founders of MOD Pizza, a chain of artisan-style pizza restaurants throughout the U.S., their business model was built from taking risks. Scott Svenson, who launched the company with his wife Ally, says the gamble has paid off in many ways.<p>"There will either be financial return, …

Fast Casual

The 1 Dead Giveaway That Your Boss Doesn't Care About You | Inc.com

If you're in charge of a team at work, one of your top goals this year should be improving your leadership skills.<p>Too many of us start phoning it in once we get promoted to management and leadership positions because we overestimate our skills and put too much stock in our instinctive reactions to …

Employment

Afraid Your New Boss Will Overwork You? Ask This 1 Question in the Interview to Find Out | Inc.com

While it's very important to prepare for an interview so you can sound confident and clear in your answers, one part of interview preparation that's often overlooked is what questions the job seeker should ask the hiring manager.<p>I coach my clients to ask eight questions in the interview that can …

Employment

31 Secrets to Writing the Perfect Cover Letter

<i>This post is in partnership with The Muse. The article below was originally published on The Muse.</i><p>Ah, the dreaded cover letter. Every time you sit …

Employment

Does Your Cover Letter Make These 5 Critical Mistakes?

You’ve polished your resume to no end, especially after finding a job posting that precisely fits your skills. But did your cover letter merit the …