Paul Mcgrath

7 Added | 1 Magazine | 1 Follower | @PaulMcgrath2014 | Keep up with Paul Mcgrath on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Paul Mcgrath”

AOL looks to body-slam its video engagement slump with WWE

• nScreenMedia/<br>• Content Providers /<br>• AOL looks to body-slam its video engagement slump with WWE<p>AOL has been in a bit of slump with its online video …

AOL

Coen Doolard: Adding Layers to the Story: Enhancing TV with Technology

This year’s edition of MIPTV saw a whole <b>host of exciting and forward-thinking presentations and discussions surrounding the central concept of</b> …

MIPTV 2014 TV Future Wrap: VICE, YouTubers, Oculus Rift and new media moguls

<i>Photo: one of VICE’s Shane Smith’s top quotes of the market, captured here by Euronews</i><p>“We are officially it. We’re going to be on all platforms. When …

How publishers tweak content for the social Web

There’s an optimization gap in digital publishing. While advertisers are using sophisticated targeting for ads, publishers are usually showing the …

Advertising Industry

Let's Tear Down the Advertising-Industrial Complex and Rebuild for a Digital Age

I was asked to speak at next week's Ad Age Digital Conference on "The Future of Advertising" – a daunting task, but fortunately not one that requires …