Paul

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BMW-Chef zum autonomen Fahren: „Das können nur wir“

Uber und Google setzen immer mehr auf selbstfahrende Autos. Doch kann so eine sichere Fahrt in eine fahrerlose Zukunft gelingen? …

Auto

You Need an Innovation Strategy

Despite massive investments of management time and money, innovation remains a frustrating pursuit in many companies. Innovation initiatives frequently fail, and successful innovators have a hard time sustaining their performance—as Polaroid, Nokia, Sun Microsystems, Yahoo, Hewlett-Packard, and …

How to Create Better B2B Content

Over 112 million people tuned in the 52nd edition of the Super Bowl last weekend, making it tenth-most watched program … Continue reading 5 Marketing …

The End of Creativity

The word “creativity” was made up less than a hundred years ago. It is time to stop using it.<p>People living in the twentieth century heard a lot of …

Creativity

What Is a Business Model?

In <i>The New, New Thing</i>, Michael Lewis refers to the phrase <i>business model</i> as “a term of art.” And like art itself, it’s one of those things many people feel they can recognize when they see it (especially a particularly clever or terrible one) but can’t quite define.<p>That’s less surprising than it …

The Ideal Work Schedule, as Determined by Circadian Rhythms

Humans have a well-defined internal clock that shapes our energy levels throughout the day: our circadian process, which is often referred to as a circadian rhythm because it tends to be very regular. If you’ve ever had jetlag, then you know how persistent circadian rhythms can be. This natural — …

The Best Digital Business Models Put Evolution Before Revolution

What, another clarion call urging executives to fundamentally rethink their business models through digital technology? The business media have had no shortage of these. Many such bulletins focus on radically changing the nature of competition in an industry, as Apple did for music and Uber did for …

These Were The Top 10 Most Popular Searches On Google In 2014

Each year, Google releases a list of the topics we’ve collectively searched for the most over the past 12 months. Each year, I try and see how many I can guess beforehand.<p>This year, I got about half. How many can you get? [Pro tip: remember, people generally search for depressing/scary stuff more …

Top 7 Online Marketing Trends That Will Dominate 2015

Changes and advancements in the digital marketing field are accelerating, and it can be hard for the casual observer to keep up. So, as we near the end of 2014, let’s review the marketing trends we’ve seen this year, as well as what we can expect in 2015.<p>If you’re interested in last year’s trends …

Sometimes the Best Ideas Come from Outside Your Industry

It’s a strange thought, but the solution to your business’s innovation problem may be walking around in the head of someone who applies theatrical makeup for a living.<p>Or plays robot soccer. Or installs heavy machinery in mines. Or does something else that’s apparently unrelated to the problem …

7 Marketing Technologies Every Company Must Use

With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” Indeed, according to my research into 351 mid-market B2B companies, except for companies in …

The Do's and Don't's of YouTube Marketing

There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. The biggest, and maybe the most obvious, is because …

Experiment with Organizational Change Before Going All In

Think about the last time you considered introducing a significant change in your enterprise with the intention of improving organizational effectiveness. Maybe you were contemplating a change in employment policies such as flextime or one in customer-facing processes such as a new billing system. …

Never-before-published Isaac Asimov essay reveals the secret to true creativity

Asimov wrote an at once poignant and instructive answer to “How do people get new ideas?”<p>In 1959 the prolific author and professor of biochemistry Isaac Asimov wrote an essay about the formation of ideas and how to spur creativity. Fifty-five years later, the essay was found by Asimov's friend, the …

Successful Innovators Don’t Care About Innovating

Successful innovators care about solving interesting and important problems — innovation is merely a byproduct. If this distinction seems like hair-splitting, it isn’t. The two focuses create vastly different realities.<p>Focusing on innovating — as a worthy goal unto itself — tends to be born from …

Help Your Team Spend Time on the Right Things

What is the most common resource that’s always in short supply? The answer, of course, is time. This applies not only to your time, but to your team’s. It’s the one organizational resource that is neither expandable nor renewable. Therefore, making sure that time is spent in ways that will have the …

Xiaomi, Not Apple, Is Changing the Smartphone Industry

Determining which customer to target first is one of the most critical decisions in the entrepreneurial process. Customers that are relatively less risky and more predictable can make it easier for new to firms gain a market foothold. One such set of customers is the nascent middle class in …

WTF is programmatic TV advertising?

The $70 billion television advertising business is poised for a change. Following the path of desktop, social and mobile ads, the television industry …

Forget Cover Letters - Write A Pain Letter, Instead!

If you haven’t been on a job search lately, consider yourself lucky. The job market is no picnic. Most large and medium-sized organizations use brutal and talent-repelling automated recruiting sites with keyword-sorting software that sucks all the human life out of your application or resume.<p>Cover …

Collective Genius

Google’s astonishing success in its first decade now seems to have been almost inevitable. But step inside its systems infrastructure group, and you quickly learn otherwise. The company’s meteoric growth depended in large part on its ability to innovate and scale up its infrastructure at an …

Integrate Social Media Marketing With All of Your Online Marketing Efforts

Integrating content across channels of discovery and engagement like social networks is an important part of optimizing for the customer experience. …