Patrick Mastromarchi

75 Flips | 14 Magazines | 2 Following | 2 Followers | @PatrickMastro | Keep up with Patrick Mastromarchi on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Patrick Mastromarchi”

9 Surefire Ways to Generate Massive Referral Traffic

Who doesn’t need massive referral traffic?<p>All of us want to generate lots of highly qualified referral traffic but few of us actually achieve it. In …

The Future of Social Media Is Here: These Are the Trends You Need to Know

It’s time we talked about how you’re using social media. That’s right, this is an intervention.We’re concerned about what you’re doing, and more …

Zero Is the New No. 1 (At Least for Google Ranking)

Snag Google's coveted featured-snipped spot, and you could increase your click-through rate by more than 180 percent.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you’re optimizing your web content for search-engine results pages (SERPs), you might be under the impression that No. …

SUV Craze Continues at the Expense of Sedans

Americans aren’t just buying more trucks and SUVs these days; they’re also apparently shoring up their loyalty to these vehicles. Consider this from the market-research firm IHS Markit: the SUV and crossover “loyalty rate” has grown from just under 53 percent in 2012 to more than 66 percent through …

Here's How Your Business Can Be Everywhere (on Social Media) At Once | Inc.com

At a recent speaking engagement for women business owners, I was asked a lot of questions about how to "be everywhere" on social media. Many of these women had already built empires, but they knew they could make even more money if they learned how to leverage the internet.<p>The problem was they were …

Social Media

California gives Volkswagen green light for clean vehicle infrastructure plan

SACRAMENTO - California regulators gave Volkswagen AG the go-ahead on Thursday to start expanding clean vehicle infrastructure across the state, after debate over whether the German automaker's plan would do enough to help disadvantaged communities.<p>The California Air Resources Board voted …

Alternative Fuel

Modifications to oldest, dirtiest VW, Audi TDI diesels approved by EPA

VW Group of North America now owns hundreds of thousands of Volkswagen and Audi TDI diesel vehicles it has bought back from owners under the terms of …

Why Becoming a Better Writer Can Help You Grow Your Business | Inc.com

What exactly is copywriting? It's the work of thousands upon thousands of individuals you see splattered everywhere on a daily basis; advertisements, websites, press releases, speeches, and all manner of communication channels that contain a component of influence. As John E. Kennedy put it in …

No, Video Won't Solve Everything. But Here's How It Can Help | Inc.com

Vice Media recently laid off 2% of its staff so that it could increase its focus on video. The move came just weeks after the company raised $450 million to create the "largest millennial video library in the world." This makes it the latest in the ranks of digital media companies making the "pivot …

Marketing

A Marketer's Guide to Social Media Marketing

Your potential customers and clients are spending more time browsing the online ecosystem we know as social media. In fact, a recent study from …

Gear Guide: 3 Backpacks for Summer Adventures

<b>You need something to keep your stuff in!</b><p>Day adventures come in many forms. Maybe you're trail running?<p>Maybe it's a summit push? Maybe a gentle day …

Social Marketing and Consumers: 4 Distribution Strategies That Are Still Effective

While creating high-quality content is essential, it won’t do you any good if no one sees it. You have to get it to the right people—your target …

What to do if you break your leg in the middle of nowhere

Know how to improvise, but try to be prepared.<p>So you’re out in the wilderness, enjoying the fresh air and leaving civilization far behind, when suddenly your friend slips and—crack! Maybe he falls onto his outstretched hand, or she lands on her leg. Either way, you have a bad feeling a bone might …

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July 26, 2017<p><i>"When one tugs at a single thing in nature, he finds it attached to the rest of the world.” - John Muir</i><p>The views from Alaska are bigger, …

How We Increased the Readership of Buffer’s Blog to Over 1.5 Million Visits

Every company is a media company these days, and Buffer is no different.<p>We started the Buffer Social blog in January 2011 and since then it has been …

An Early Look at the Next Generation Jeep Wrangler

The world of family-friendly off-roaders is definitely heating up — and it’s being fueled by the long-awaited return of the Ford Bronco and the soon …

7 Steps to Becoming a Professional Copywriter

Those first few rejection emails will hit you like a sucker punch. If you can take 'em, you just might have a promising career in store.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I spend very little time writing copy myself these days because I’m too busy running an agency. I had …

Wise Pairings: Best Flowers to Plant with Vegetables - Organic Gardening

In the 1970s, when I was a budding landscape designer newly exciting about strategizing the best flowers to plant with vegetables, I attended the …

Hard Learned Backpacking Lessons

Reflecting on some of my earliest backpacking adventures, I sometimes wonder how I managed to survive. For example, over the Christmas / New Year’s …

Backpacking

8 Entrepreneurial Skills Your Kids Need to Succeed in Life and Work (Infographic)

A changing market means your children need to learn more than just business as usual. Teach these concepts to prepare them for what's around the corner.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Think back to what what you learned in school 10 (or 20) years ago. How much of it …

8 Instagram Analytics Tools You Should Be Using

Instagram is known mostly for engagement.Simply put: People love interacting with brands and other individuals. Without engagement, social media …

The Freelancer's Guide to Building Your Own Benefits Package

The Freelancer's Guide to Building Your Own Benefits Package<p>Updated February 20, 2018<p>Do you have “gigs” rather than a job? Would you describe …

How to Understand User Behavior With Google Analytics

Between conferences, speaking engagements, and trips for work, I spend a lot of time on planes.One of my favorite parts about flying is the …

Modern Diplomacy - Modern Diplomacy

Diplomacy

How to Tackle It All In Your Business When There Is Just So Much to Do

It takes physical effort, technology and the right mindset to effectively manage everything there is to do.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>Editor’s Note: In the new podcast</i> Masters of Scale<i>, LinkedIn co-founder and Greylock partner Reid Hoffman explores his philosophy</i> …

3 Important SEO Steps to Take Right Away - Copyblogger

What if we’re thinking about SEO all wrong?<p>You won’t be shocked to see such a question posed on this site — one that harbors posts in its archive …

3 Hot Marketing Trends You Need to Try Now

Keep innovating with your marketing strategies.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Marketing is constantly evolving, and while things like email marketing and content marketing will continue to be viable strategies, there are some other, growing trends worth exploring right …

null | Inc.com

Five years ago, many social media influencers were thrilled to promote partner brands in exchange for nothing more than a few product samples. Today, the biggest names in social are raking in millions as they turn their feeds into heavily #sponsored online destinations.<p>If you're a smaller brand, …

Public Relations

Backpackers, You Will Completely Lose It Over These Custom-Made Backpacks

A few days ago, I was deep in the underbelly of the internet, digging through some niche backpacking forum, when I came across a name I’d never seen …

Backpacking

A clever way to kick your kids off their screens this summer

<i>Looking for ways to pull your kids away from their screens this summer? Challenge them to finish this list of fun activities—none of them involving a computer.</i><p>Honestly, how many hours have your kids spent on the screen this summer?<p>If you feel like too much, we've got a creative solution.<p>We've …