PatrickLee1

178 Flips | 3 Magazines | 1 Follower | @PatrickLee1 | Keep up with PatrickLee1 on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “PatrickLee1”

Agyness Deyn: Portrait Of A Supermodel Pivot

What’s a supermodel to do? Former Burberry model Agyness Deyn completes a creative transformation that’s more than skin deep with “Pusher.”<p>A youthful film festival crowd packs Toronto’s Bloor Hot Docs Cinema for a gritty crime thriller right up their alley. <i>Pusher</i> is a high-energy, British remake of …

Angelina Jolie

Sales and Marketing Lessons from Moneyball [INFOGRAPHIC]

I know what you're thinking: Steve's writing about Moneyball only because of the incredible physical similarities between himself and Brad Pitt - who …

Marketing

The Review of Reviews: Why Opinions Matter [INFOGRAPHIC]

Internet shopping and reviews have gone hand in hand for some time now. Anyone who is considering spending money online to buy a product or service …

eCommerce

People Are the New Channel

In the past, channels delivered messages to audiences. You either owned the pipe or paid to use someone else’s. You controlled the message all the way through that pipe.<p>In a digital and social age, pipes are less important. People are the channel. You don’t own or rent them. You can’t control them. …

10 Lessons on Marketing (Poster)

Marketing is one of those things that is tough to define when it’s good. Some forms of marketing resonate with people, but others do not.<p>In my …

Marketing

10 Questions to Ask Before Determining Your Target Market

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The better you understand your customer, the faster your business will grow. But new ventures often struggle to define their target market and set their sights too broadly.<p>"We often overestimate the market size, and in many cases there …

Companies Set to Increase Spending on Digital Marketing

By Andrew Frank, vice president and distinguished analyst, Gartner<p>April 16, 2013<p>Share this content:<p>Companies Set to Increase Spending on Digital …

Marketing

Seven Essential Skills for the Content Strategist

The word "content" is about as necessarily vague as the word "change" is in political circles. It has become a portmanteau, a kind of verbal suitcase …

Are You a Marketing Artist or Scientist? - Copyblogger

Let’s face it, you already know the answer to that question.<p>Instinctively, you know whether you belong with the black-clad Bohemians sipping coffee …

Marketing

Twitter does drive sales says Deloitte study

The big question for many brands when it comes to social media is how does it affect the bottom line? Twitter provided an answer to that question …

Who Are The Best Marketers?

Who are the best marketers out there right now? Who are the leaders shaping the way businesses interact with their customers and the marketplace? Big questions, right? What is more important than “who” is doing it, is “what” are they doing to meet the ever-changing needs of customers and to deliver …

8 Common Characteristics of Successful Business Owners

Over the past 15 years I’ve started several companies and helped thousands of others. In doing so, I’ve seen tremendous successes. I’ve also …

The Rising Value Of Brands In The Digital Age

Many believe that brands will become less important as digital technology marches onward. They will surely be disappointed.<p>In fact, it is likely that …

Chief Digital Officer (CDO): Technology + Marketing = New Enterprise Leader

<i>Guest author Esmeralda Swartz is chief marketing officer at</i> <i>MetraTech.</i><p>At the inaugural Chief Digital Officer Summit in New York in March, where I moderated a panel discussion with CDOs from such companies as Disney ABC Studios, BBC, PBS and Rogers, defining the emerging role of the CDO was a key …

The Content Marketing Landscape in 2013 [Infographic]

Marketing

How do you stack up to peers?

We’ve just released the results of our 2013 Digital Marketing Optimization Survey, after compiling data from over 1,800 respondents around the world. …

Hiring Content Marketing Teams

Content Marketing

Startup Hero - We help Entrepreneurs - Official Blog Of NameHero

Speed Summary: FT 2013 Special Report on Digital and Social Media Marketing

• The average American still spends about <b>five hours a day glued to TV</b>; the smart money in digital is being invested in making TV advertising better• <b><br>TV</b> …

Social Media Marketing

Marketers, Let Your Egos Go

What if your ideas didn’t matter?<p>For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn’t amount to a hill of beans in terms of the brand’s actual advertising performance? What if everything you have …

Influencer Marketing Strategy - An Overview

Ahh, Influencers. A key component to your social media and inbound marketing success. Not only do we need them to propel our marketing efforts to the …

Public Relations

The 3 Building Blocks to Content Marketing Strategy

OpenView Labs<p>I average about three speeches a week revolving around the topic of content marketing. At every one of those events I ask, “<i>How many of</i> …

70% of Brand Engagement on Pinterest Is User-Generated

Approximately 70% of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate.<p>However, companies in …

Marketing Analytics: Now that marketers can collect data, interpretation is the top challenge

Technology is fantastic. But, it’s not magic.<p>Marketing analytics can be extremely powerful. However, just like any other tool or technology, it takes …

Marketing

The 4 Job Types That Make Innovation Happen

Thinkers, builders, improvers, and producers. Do you have all of them in your company?<p>You have an idea. Then you bring it into a product. Then you make the product better. And then you make the product over and over again.<p>The above four sentences represent the four types of work: thinking, …

Millennials Are Rewriting the Rules of Work and Entrepreneurship

[Click for full infograph]<p>What do Millennials want? Flexibility and independence top the list, according to a new study, “Millennials and the Future …

Marketing Influence Versus Marketing Strategy

I recently had the great pleasure of speaking with two of the best and brightest enterprise thought leaders, and members of the Gillmor Gang, about marketing influence. Salesforce.com's executives Steve Gillmor, Head of Technical Media Strategy and John Taschek, VP of Strategy, agree that the role …