Patricia Rodríguez Serrano

14 Flips | 1 Magazine | 4 Likes | 1 Follower | @PatriciaRod24jh | Keep up with Patricia Rodríguez Serrano on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Patricia Rodríguez Serrano”

Different generations demand different mobile adverts - research finds motivation for viewing ads varies widely

Mobile marketing has become better at targeting consumers according to their motivations as well as locations. With an ever wider range of engagement …

10 Ways Your Business Can Grow with a Mobile App - Small Business Trends

Not so long ago, mobile apps were a reserve of large corporations and businesses. However, that ace in the hole for the big guys has changed rapidly …

5 Awesome Ways to Optimize Your Landing Page for Mobile

With 7.9 billion mobile devices and connections worldwide and faster mobile internet with a broader range, it’s no wonder that mobile e-commerce …

When It Comes To Mobile Marketing, The More Things Change, The More They Stay The Same

The buzz continues to be about how mobile marketing is where every marketing strategy needs to be in order to truly impact and engage the target audience. Numerous surveys point to the increased use of smartphones, which then correlates to a preference in using these platforms over a desktop or …

Here's Why SMS Marketing Is Literally the Best Idea Ever

Texts are quick and cheap, and always read by everyone.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>*Ding ding*</i> One new text. Maybe it's that cute boy you've been talking to in chem class. Maybe it's your boss wanting to congratulate you on your performance. Or maybe, just maybe, …

Another $35m for mobile-marketing startup SessionM

SessionM Inc., a developer of software that helps companies offer loyalty programs and digital marketing campaigns, has raised $35 million in private …

Mobile Video Ads Boost Brand Awareness

Advertising on mobile phone screens is growing by leaps and bounds, and marketers are eager for insight into what drives consumers in this burgeoning …

Use Mobile Marketing As Part Of Your Business Strategy | Marketing Tips

Mobile marketing is a term that can be defined several ways. The essential definition of mobile marketing is promoting business through the use of …

Facebook Chatbots Open for Business

Facebook has been gradually expanding the capabilities of the chatbots that companies can operate within its <i>Messenger</i> app, and the latest update is a …

Mobile Commerce

How to Take Advantage of Micro-Moments on Your Mobile App and Website

Smart phones have brought about a dramatic change to business and the marketplace and they can account for a significant proportion in today’s …

Mobile Advertising Statistics & Trends [Infographic]

Guess what! It’s the year of Mobile! Again!This year, it’s the year of mobile payments, mobile recruiting, mobile advertising. The first hand-held …

Everyone has a smartphone, so how do we advertise on it?

Dramatic headlines declaring the end of the smartphone boom followed last week’s IDC report unveiling slowed growth in the mobile device market. But …