Patricia Cas Medina

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How Colors Affect Human Behavior

<b>Color psychology</b> is the study of how colors affect human behavior, mood, or physiological processes. Colors are thought to influence our buying …

26 of the best business books you can read, from the CEOs and execs who can't put them down

Highly successful people typically work hard, practice the right habits every day and strive for self-improvement, with the latter often coming in the form of a book. If reading is something you're willing to do to sharpen yourself, take some suggestions from more than two dozen executives who have …

Self-improvement

6 Books to Read This Month to Sharpen Your Business and Life Skills

Or, How to Build a Trillion-Dollar Company<p><i>By Scott Galloway</i><p><i>October; Portfolio; $28</i><p>Named one of the “World’s 50 Best Business School Professors” by …

50 Books from the Past 50 Years Everyone Should Read at Least Once

Challenge accepted.<p>Fifty contemporary classics everyone should read at least once—only 50? There are hundreds we could include, and if we did, this …

Books

The 7 Books Microsoft CEO Satya Nadella Says You Need To Lead Smarter

The well-read CEO recommends books that have informed his own thinking and that of his team at Microsoft in formulating the company’s turnaround.<p>If you spend time with Satya Nadella—as I did on several occasions this year while researching our new cover story on the dramatic impact he’s had on …

Pinterest Has Spoken—These Are the Newest Food Trends of 2017

If you're anything like us, then you enjoy finding new recipes to add to your repertoire. Sure, we love turning to our tried-and-true dishes, but …

If You Have These Books, You Probably Don't Need a Mentor

When members of our parents' generation were out forging their careers, it was difficult to up your skills without following the traditional college …

Amazon Says These Are the 100 Books Everyone Should Read

Hidden away in the books department on Amazon.com, shoppers can find a list of 100 great reads everyone should read in their lifetime, recommended by …

15 books Malcolm Gladwell thinks everyone should read

A 2015 New York Times article poked fun at how often he blurbs books and recommends them on social media.<p>The bestselling author has published multiple books and articles exploring human behavior from all angles; he also recently launched a hit podcast.<p>We dug through years of his tweets, book …

Barnes & Noble

David Bowie’s 100 favorite books

“David Bowie Is” is a traveling art exhibition featuring over 300 pieces from David Bowie’s personal archives of instruments, sketches, stage …

How to Create a Facebook Contest that Actually Works

Facebook recently passed 2 billion monthly users.No one in the history of humanity has ever had the means to talk directly to so many people.We need …

Social Media

44 Favorite Books of High Achievers

Want to accomplish more? Try reaching for a good book.<p>The people who accomplish the most in life are serious about self-improvement, which often comes in the form of a good book. Here are several dozen excellent reads, recommended by high-achieving founders and executives.<p>1. <i>Crossing the Chasm</i> by …

Professors at America's elite colleges pick one book every student should read in 2017

College professors dole out an incredible amount of required reading to their students.<p>But what if they could only choose one book?<p>When asked, professors at America's most prestigious colleges — those in the top 10, according to US News & World Report — shared with Business Insider the single book …

College & University

30 Books You Should Read at Least Once in Your Lifetime

There’s nothing quite as satisfying as settling down with an exhilarating new read on a rare day off. But while we’re always on the hunt for brand new books to binge-read, there are certain literary staples that every bibliophile should read at least *once* in their lifetime — plus, it doesn’t hurt …

12 Ways to Take Brownies Where They've Never Been Before

Where do your brownie loyalties lie? Are you Team Fudgy, Team Cakey, or Team In-Between-y?<p>I'm a fudgy-as-a-truffle gal myself (Alice Medrich's Best Cocoa Brownies are my old faithful, preferably straight from the freezer)—but today, we're not here to discuss <i>that</i> age-old question.<p>Instead, <b>we're here</b> …

How To Brainstorm Like A Googler

This is the deceptively simple, three-step process Google uses to come up with its most innovative ideas.<p>Here at Google, we don’t have a secret formula for innovation. But that doesn’t mean Googlers’ best ideas are ineffable mysteries. On the contrary, we’ve found they can be systematically coaxed …

Tap Into Free, Cheap, and Easy Visual Marketing Tools [Infographic]

Marketing that looks attractive is, well… attractive. Go figure.<p>So part of the formula for doing right in the digital domain is injecting useful eye …

What's the Weirdest Sculpture at Art Basel? | Insta of the Week

We sorted through Instagram's most captivating and bizarre image of Art Basel so you don't have to.<p>Art Basel kicked off in Switzerland this week, and the internet is overflowing with the most memorable—and marketable—modern art in the world. As an art lover today, the trick to winning at art fairs …

Pietro Ruffo's reimagined maps - CNN Style

From Julius Caesar's tyrannical rule to the sophisticated flourishes of the Renaissance, Rome has spawned legends, inventions and world-famous artists. It's this rich history that inspires contemporary Italian artist Pietro Ruffo.<p>The Rome-based creator feeds off the city's ancient and modern …