Pat Arnoldus

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Three Killer Strategies For Creating Content That Gets Noticed

While content marketing is not a new phenomenon, it’s a fast moving target that is constantly evolving. In fact, 93% of B2B marketers are using content marketing in their overall marketing strategy. As content creators and strategists, much of your inspiration for forming new material comes from …

Marketing

It Takes Marketing Leadership to Drive Sales Transformation

The sales profession is going through a transformation. Social, mobile, and digital media are helping buyers become better informed and raising their expectations. And the purchase process has become longer and more complex.<p>These forces are making selling more costly, collaborative, and …

Customer Experience

The Best Way to Get Good Sleep on a Plane, According to Science

British Airways, the airline which introduced the first fully-flat bed to Business Class, has a well-established tradition of creative use of …

Concorde replacement could travel from London to NYC in 3 hours

Lockheed Martin is working on a new jet that will be the future of international travel for passengers who need to get overseas quickly. The jet is …

Here's The Latest Airline With An Insanely Fancy Business Class

For its new jets, China Airlines has given its premium business class cabin and its premium economy seating a luxury facelift. The new premium business class features 78-inch lie-flat seats, wood-grain accents, and a state-of-the-art Panasonic in-flight entertainment system.<p>The first aircraft will …

Facelifts

Absolutely Everything You Ever Wanted to Know About Airplane Controls

<i>All</i> of them? If you're talking about a commercial airliner, then there's hundreds and hundreds. There are big, fat manuals describing what they all …

Startups

The 7 Biggest Mistakes You Can Make as a Leader | Inc.com

Leadership is a tricky path, and for inexperienced leaders, it can be intimidating. While every person's leadership style is unique, and no approach to leadership is perfect, there are certain critical mistakes that can compromise the respect and effectiveness of your team. For the most part, the …

Leadership

Mami Talks: How Do You Keep Your Child Safe Online?

As parents we worry about our children all the time – it's like a tick that never goes away. The internet is used daily and is integral in our daily online and offline interactions. But as wonderful and useful as the internet can be, it also poses a danger to children and students.<p>A large part of …

Social Media
Entrepreneurship