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To Save Retail, Let It Die
The store of the future will become the most powerful media channel available to a brand, offering customer experiences that are the most profitable …
eCommerceThe Right Way for an Established Firm to Do an Innovation Pilot with a Startup
For innovation-hungry legacy firms, partnering with a startup can be appealing. Relatively small sums of time and money can quickly yield generous returns. With due diligence and decent design, these partnerships can go beyond good results and energize organizations that have become too comfortable …
[Gastbeitrag] Was der E-Commerce von Amazon Prime Nutzern lernen kann
2017 wurde Amazon zum wertvollsten Unternehmen der Welt. In Deutschland ist Amazon für mehr als die Hälfte der E-Commerce-Umsätze verantwortlich. Was …
POV: Snapchat’s Shoppable AR
<b>Background:</b><p>This week Snapchat launched a new product called Shoppable AR. It builds on the launch of Sponsored Lenses in late-2015 - which let …
East Renfrewshire gives all its schools VR headsets
<b>A Scottish council says it has become the first local authority in the UK to invest in virtual reality headsets for every school in its area.</b><p>East Renfrewshire Council has invested £250,000 in more than 900 ClassVR devices.<p>It said the headsets designed by Avantis would provide a virtual and …
Netflix is exploring vertical video to entice viewers on mobile
Netflix is exploring short, Snapchat-style vertical video on mobile, it announced Wednesday. The internet-TV company says the format is a more natural fit for phones and could help people discover new TV shows and movies faster.<p>The streaming-video giant is taking a page from rivals like Snapchat …
TV showsAn Artist Uses an iPhone to Visualize Sounds in A.R.
Zach Lieberman is making sounds. "Click.” “Psh.” “Ah.” “Oorh.” “Eee.” With every noise, an amorphous white blob bursts onto a screen, leaving a trail …
Augmented RealityThe Last Thing Your Target Customer and Audience Wants From You is More Content
Facebook recently announced some big changes coming to their News Feed algorithm which will impact brands of all sizes. And as the social ecosystem …
Click-to-WhatsApp messaging buttons are now rolling out in Facebook ads
WhatsApp has always said that it has no plans to put ads into its own app, but this is not stopping Facebook, which now owns WhatsApp, from figuring out other ways of monetizing the hugely popular messaging service, which has around 1 billion daily users.<p>Today, Facebook is launching a new ad unit …
Social MediaArtificial intelligence doesn’t have to be evil. We just have to teach it to be good.
There’s a pressing need to find a moral compass to direct the intelligent machines we’re increasingly sharing our lives with.<p>Sensational reports surfaced earlier this year about Google’s DeepMind AI growing “highly aggressive” when left to its own devices. Researchers at Google had AI “agents” face …
Artificial IntelligenceIf you can't build it, buy it: Google's biggest acquisitions mapped
For the past two decades, Google and its parent company Alphabet have spent tens of billions of dollars on purchasing new products and ideas – as …
Instagram Stories am Desktop Browser schauen
Der Siegeszug der Instagram Stories geht weiter. Nach der Einführung vor einem Jahr wurde das Format immer weiter ausgebaut. Zuletzt war Facebook …
Spiegel hopes to save Snapchat with an algorithmic feed
Snap got destroyed by Wall Street today after a horrible Q3 earnings where revenue and user growth fell well under expectations. So to get things going in the right direction, CEO Evan Spiegel says Snapchat will make some bold moves not everyone will like. Specifically, it’s redesigning the app to …
Social MediaSnapchat’s epic strategy flip-flop
It takes courage to say you were wrong about almost everything. But that’s what Snap Inc. CEO Evan Spiegel did this week, and that’s what it will take to save Snapchat.<p>From algorithmic feeds to partnerships to target markets to recruiting adults, Snap is planning a 180-degree turn across the …
Social MediaIt’s been 10 years since Microsoft invested in Facebook — now Facebook is worth almost as much as Microsoft
What fad?<p>A decade ago this week, on Oct. 24, 2007, Facebook announced that Microsoft would invest $240 million in the fast-growing social network, expanding an advertising partnership between the companies.<p>It was a big deal at the time.<p>For one, because Microsoft had competed for the deal with …
Satya NadellaNielsen gauges Stranger Things viewership – and it's on par with some of the highest-rated programs on TV
<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>Netflix's Stranger Things Season 2 averaged 8.8 million US viewers per episode within the first three days of the show's release, according to Nielsen data cited by …
Snapchat’s “Stranger Things” Lens Is The First Of Its Kind
Snapchat popularized augmented reality with rainbow puke selfies. Then it doubled down, adding virtual objects and even public art to our real world. Now, for the first time, the company is making a virtual <i>space</i>. For the new season of <i>Stranger Things</i>, Snapchat will let you literally walk through a …
How Vertical Video Is Transforming Social Advertising
As recently as five years ago, vertical video was the enemy of the internet. A “Say No to Vertical Videos” campaign was launched in June 2012, …
Verbraucher mögen freundliche Chatbots
Zumindest, wenn es um einfache Anfragen geht, kommunizieren Kunden lieber mit Chatbots im Kundenservice. Erst bei komplexeren Fragestellungen ziehen …
Someone made the ‘Take On Me’ music video come to life with AR and it’s glorious
Pack it on up, everyone — someone just won ARKit.<p>We’ve seen <i>loooots</i> of fun stuff made with ARKit already, but this one… this one is something special.<p>Back in 1984, A-ha released “Take On Me” — a painfully catchy song that would go on to be covered by every band until the end of time (sometimes, I’d …
AI And Chatbots Are Transforming The Customer Experience
Artificial Intelligence (AI) is dramatically changing business, and chatbots, fueled by AI, are becoming a viable customer service channel. The best ones deliver a customer experience (CX) in which customers cannot tell if they are communicating with a human or a computer. AI has come a long way in …
Customer ExperienceFacebook Live 360 streams can now be watched in 4K and VR
Facebook today announced several new features meant to improve the experience of watching and making Live 360 video. Live streaming is an integral part of the modern Facebook experience, so the company wants to make sure you’re engaged.<p>First up, Facebook is introducing a ‘Live 360 Ready’ program, …
Virtual RealityThese 7 companies control almost every single beauty product you buy
As consumers, we like to think that we're making a conscious decision when we buy from a certain brand, especially when it comes to something as personal as beauty products.<p>But it turns out that 182 beauty companies fall under the massive umbrellas of seven huge manufacturers.<p>Inspired by a similar …
Mark Zuckerberg Talks Augmented Reality
Facebook co-founder and CEO <b>Mark Zuckerberg</b> elaborated on the social network’s plans for augmented reality during the company’s first-quarter-2017 …
Augmented RealityWaveguides: What You Need To Know To Understand Smartglasses
In this article we provide an introduction to near-eye optics, analyze the evolution of waveguides, then narrow the field down to holographic …
360 — 360º Virtual Reality Videos from the fashion shows
360˚ VIDEO | 44studio Menswear Fall Winter 2018<p>360˚ VIDEO | GIADA Fashion Show - Ready to Wear FW17<p>360˚ VIDEO | Saint Laurent Fashion Show - Ready to …
Is This the Future of Fashion Week?
How you feel about virtual reality likely depends on a few factors. One, your history as a tech early adopter; two, your desire to spend even more time staring deeply into a screen; and three, whether you’ve been burned before (Google Glass, anyone?). But for the fashion industry, for whom …
Intel brings you to NY Fashion Week's runway with VR
If you can't make it to New York Fashion Week in person, Intel is giving you another option: Virtual reality. Using VOKE's app on the Gear VR, you can view live broadcasts of runway shows in stereoscopic 360-degree video. Intel isn't giving many details about how it'll work, but it describes the …
Virtual RealityThe Mixed Reality Revolution is here, and it’ll change your world forever
The past 30 years have set the stage for technological and cultural change at an unprecedented scale. The rise of Personal Computing, Internet as …