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Instagram Stories am Desktop Browser schauen

Der Siegeszug der Instagram Stories geht weiter. Nach der Einführung vor einem Jahr wurde das Format immer weiter ausgebaut. Zuletzt war Facebook …

Spiegel plans to save Snap with redesign to a personalized stories feed

Snap got destroyed by Wall Street today after a horrible Q3 earnings where revenue and user growth fell well under expectations. So to get things going in the right direction, CEO Evan Spiegel says Snapchat will make some bold moves not everyone will like. Specifically, it’s redesigning the app to …

Snapchat

Snapchat’s epic strategy flip-flop

It takes courage to say you were wrong about almost everything. But that’s what Snap Inc CEO Evan Spiegel did this week, and that’s what it will take to save Snapchat.<p>From algorithmic feeds to partnerships to target markets to recruiting adults, Snap is planning a 180-degree turn across the …

Snap Inc.

It’s been 10 years since Microsoft invested in Facebook — now Facebook is worth almost as much as Microsoft

What fad?<p>A decade ago this week, on Oct. 24, 2007, Facebook announced that Microsoft would invest $240 million in the fast-growing social network, expanding an advertising partnership between the companies.<p>It was a big deal at the time.<p>For one, because Microsoft had competed for the deal with …

Microsoft

Nielsen gauges Stranger Things viewership – and it's on par with some of the highest-rated programs on TV

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>Netflix's Stranger Things Season 2 averaged 8.8 million US viewers per episode within the first three days of the show’s release, according to Nielsen data cited by …

Netflix

Snapchat’s “Stranger Things” Lens Is The First Of Its Kind

Snapchat popularized augmented reality with rainbow puke selfies. Then it doubled down, adding virtual objects and even public art to our real world. Now, for the first time, the company is making a virtual <i>space</i>. For the new season of <i>Stranger Things</i>, Snapchat will let you literally walk through a …

Stranger Things

How Vertical Video Is Transforming Social Advertising

As recently as five years ago, vertical video was the enemy of the internet. A “Say No to Vertical Videos” campaign was launched in June 2012, …

Verbraucher mögen freundliche Chatbots

Zumindest, wenn es um einfache Anfragen geht, kommunizieren Kunden lieber mit Chatbots im Kundenservice. Erst bei komplexeren Fragestellungen ziehen …

Someone made the ‘Take On Me’ music video come to life with AR and it’s glorious

Pack it on up, everyone — someone just won ARKit.<p>We’ve seen <i>loooots</i> of fun stuff made with ARKit already, but this one… this one is something special.<p>Back in 1984, A-ha released “Take On Me” — a painfully catchy song that would go on to be covered by every band until the end of time (sometimes, I’d …

AI And Chatbots Are Transforming The Customer Experience

Artificial Intelligence (AI) is dramatically changing business, and chatbots, fueled by AI, are becoming a viable customer service channel. The best ones deliver a customer experience (CX) in which customers cannot tell if they are communicating with a human or a computer. AI has come a long way in …

Customer Service

Facebook Live 360 streams can now be watched in 4K and VR

Facebook today announced several new features meant to improve the experience of watching and making Live 360 video. Live streaming is an integral part of the modern Facebook experience, so the company wants to make sure you’re engaged.<p>First up, Facebook is introducing a ‘Live 360 Ready’ program, …

Social Media

These 7 companies control almost every single beauty product you buy

As consumers, we like to think that we're making a conscious decision when we buy from a certain brand, especially when it comes to something as personal as beauty products.<p>But it turns out that 182 beauty companies fall under the massive umbrellas of seven huge manufacturers.<p>Inspired by a similar …

Beauty

Mark Zuckerberg Talks Augmented Reality

Facebook co-founder and CEO <b>Mark Zuckerberg</b> elaborated on the social network’s plans for augmented reality during the company’s first-quarter-2017 …

Waveguides: What You Need To Know To Understand Smartglasses

In this article we provide an introduction to near-eye optics, analyze the evolution of waveguides, then narrow the field down to holographic …

360 — 360º Virtual Reality Videos from the fashion shows

INTERVIEW | VFiles' Chosen Four<p>360˚ VIDEO | GIADA Fashion Show - Ready to Wear FW17<p>360˚ VIDEO | Saint Laurent Fashion Show - Ready to Wear FW17<p>360˚ …

Fashion Shows
Virtual Reality

Intel brings you to NY Fashion Week's runway with VR

If you can't make it to New York Fashion Week in person, Intel is giving you another option: Virtual reality. Using VOKE's app on the Gear VR, you can view live broadcasts of runway shows in stereoscopic 360-degree video. Intel isn't giving many details about how it'll work, but it describes the …

New York Fashion Week

The Mixed Reality Revolution is here, and it’ll change your world forever

The past 30 years have set the stage for technological and cultural change at an unprecedented scale. The rise of Personal Computing, Internet as …

Augmented Reality

Futures of text

When the weather is bad I take a bus to work. I’m forever grateful to the person at the bus stop who informed me that you can text New York’s MTA …

Chatbots

The Future of Apple & AR

“Tim Cook is no Steve Jobs.”<p>“Apple has not released anything interesting since the iPhone.”<p>“The Age of Apple is over. RIP Apple.”<p>When they first …

Augmented Reality

Amazon is invading Apple and Google's home turf in the war over the future of computing

Apple, Amazon, and Google are at war over the future of personal computing, and now Amazon is taking the battle to its rivals' home turf: the smartphone.<p>All three are convinced that voice-controlled virtual assistants have the potential to transform how we interact with our devices. Apple has Siri, …

Amazon

24 Takeaways from “The Fourth Transformation”

<b>The Fourth Transformation</b>, a book about some of the newest, most disruptive technologies, begins with a foreward by social media mogul, Gary …

Augmented Reality

The Storyteller’s Guide to the Virtual Reality Audience

As VR storytellers, we are charged with molding <i>experience</i> itself into <i>story</i>, and none of our storytelling tools have prepared us fully for that. As we …

Storytelling

IoT und Virtual Reality als wichtigste Technologien für 2017 | ❤ Marketing-BÖRSE

Marketo hat die Ergebnisse einer weltweiten Studie zu Technologietrends und deren Auswirkungen auf das Marketing veröffentlicht. Befragt wurden …

Kevin is a chatbot that insures the things you buy through Craigslist

Peer-to-peer selling sites – like Craigslist, Trademe, Gumtree, and eBay – are hugely popular, largely thanks to the fact that you can get some serious bargains through them. But they’re not without their risks. When you buy something through these sites, there’s always a chance that you might not …

Peer-to-peer

Mondly's VR language-learning app is the closest thing to actual immersion

Experts agree that language learning is best accomplished with full immersion. Most of us, unfortunately, can’t pack up and head to Tokyo for a year to learn Japanese.<p>Mondly, a language-learning app on iOS and Android, thinks VR could help bridge the gap. And today it’s launching an app for Gear VR …

Language Learning

‘It’s cool, but it’s not a game changer’: Adobe is testing VR ads, yet believes AR will be more valuable to marketers

Adobe Primetime is experimenting in the field of virtual reality marketing, demoing how a brand could potentially interrupt a VR experience with an …

Virtual Reality

10 Breakthrough Technologies 2017 - MIT Technology Review

Reversing Paralysis<p>Scientists are making remarkable progress at using brain implants to restore the freedom of movement that spinal cord injuries …

Gene Therapy

#Trending: VR storytelling grows up fast

If 2016 was the year that VR officially landed, 2017 is the time when those with their hands on the hardware and the software can prove that there's …

Try on clothes in Virtual Reality

The latest in VR allows you to try on clothes and go shopping without stepping into a store!<p>What do you think?<p><b>0</b> points<p>Total votes: 0<p>Upvotes: 0<p>Upvotes …

Virtual Reality