Parker Doyle

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Burger King Wants You To Trade Your Unwanted Gifts For Whoppers

Secret Santa is a great idea in theory. It just never works out for <i>you</i>. It always goes the same way. You spend a long time actually thinking about the present and purchase something someone would actually want. The day of the gift exchange, you’re feeling excited, assuming whoever drew your name …

Burger King

Quinoa Is the New Big Mac

Every effort to incorporate fresh fare into fast food, it seems, wilts. Consider the McWrap. McDonald’s introduced the chicken-sandwich variant in fourteen thousand U.S. locations in 2013, after having spent two years building a supply chain for fresh cucumbers. Then, this past year, it pulled the …

A year after food safety scares, Chipotle has a new set of problems

It was a little more than a year ago that Chipotle was rocked by the first in a brief flurry of food contamination incidents that sent many customers fleeing from the burrito chain. Since then, the company has been trying to win back diners in a variety of ways, ranging from a sweeping overhaul of …

Vine Is Dead. Which Mobile Media Channels Are Up Next on the Chopping Block?

When Twitter announced earlier this year that it was pulling the plug on video-looping platform Vine, devoted fans of the social network were …

Email as a service: Bridging the gap between digital marketing and brick-and-mortar experiences

Contributor Jason Warnock explains how email as a service can connect your email marketing with in-store customer experiences and offers tips on how …

Harvey Weinstein Says Lexus Short Film Series Builds Brand Loyalty By Being Cool

The carmaker’s third annual short film series, in partnership with the Weinstein Company, is premiering at the Napa Valley Film Festival.<p>The winners of the third annual Lexus Short Films series are premiering at the Napa Valley Film Festival this week, and veteran producer Harvey Weinstein, whose …

Samsung is focused on the Galaxy S8 and is already promising discounts to loyal users

This wasn’t how Samsung was hoping to end the year. As the competition is rushing to get product out the door in the lead up to the holidays, the company is licking its wounds and trying to move on from one of the largest consumer electronics PR disasters in recent memory.<p>For the South Korean tech …

Facebook Encourages More Live Broadcasts With New Ad Campaign

Facebook will be promoting Live through television ads, billboards, and even buses.<p>Since the launch of Facebook Live last April, there have been broadcasts shot on all seven continents and even from outer space. While a lot of those videos feature celebrities and public figures and were produced by …

Verizon may shift marketing away from troubled Samsung phone

Verizon (VZ +0.5%) may shift its holiday marketing away from Samsung's (OTC:SSNLF) problem-plagued Galaxy Note 7 phone, a spokeswoman says.<p>That would …

Catch Me If You Can: Millennials And Their Brand Loyalty

<b>Published Date:</b> 2016-10-12 11:42:22 UTC <b><br>Tags:</b> Chief Strategy Officer, Digital Strategy, Strategic Planning, Strategic Thinking, Strategy <b><br>Title:</b> Catch …

7-Year-Old Writes Lego After Losing His Minifigure And Their Response Is Epic

Hero LEGO customer service rep helps out seven-year-old who lost his favorite piece<p>Everyone loves LEGO, except maybe the legions of parents who’ve …

Lego

United Airlines CEO Pledges to Stop Being Awful to Customers and Employees

Since taking over as CEO in September, Oscar Munoz is trying to rehabilitate United's image.<p>In an very unusual move, United Airlines CEO Oscar Munoz …

United Airlines

You can stay in these amazing outdoor Finnish huts for free

You can stay in these amazing outdoor huts in northern Finland for no cost at all. These open wilderness huts are managed by Metsähallitus.<p>They allow travelers to stay one night for free. Finnish law, "Everyman's right" allows people of all nationalities the right to travel the countryside of …

Northern Lights

Stay at a remote desert Airbnb that comes with the keys to a brand-new car

A new Airbnb experience will take travellers to a home in Nevada so remote it has no address – but it does come with the keys to a brand-new car.<p>The incredible home is located in a stretch of land near Death Valley and has no address, only co-ordinates on a map.<p>The Rondolino Residence will let …