Paolo Civardi

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AR and 3D can help media publishers in their battle against Facebook and Snap

In the past 10 years, media publishers have faced major challenges thanks to disruption from tech giants: declining ad revenue, consumers’ decreased willingness to pay for content, and fragmented attention as publication loyalties diversify. Media publishers’ reliance on the major technology …

Digital Advertising

YouAR Out Of Stealth With AR Cloud Breakthrough

YouAR, of Portland, OR, is coming out of stealth with a product that addresses some of the most vexing problems in AR, including convergent cross-platform computer vision (real-time interaction between ARKit and ARCore devices), interactivity of multiple AR apps in the same location across devices, …

Augmented Reality

betaworks VisionCamp introduces seven new AR/computer vision companies

More than ten years ago, betaworks launched to foster an ecosystem of startups focused on the intersection of media and consumer behavior. While the mission hasn’t changed, the structure has seen some tweaks. The company has introduced its own venture arm, led by Matt Hartman, as well as the more …

Augmented Reality

Microsoft HoloLens 2 will have these big changes

Microsoft got a huge lead in the augmented reality, or mixed reality rather, market, showing off how its HoloLens and Windows Holographic, now …

Augmented Reality

How Augmented Reality will Change Customer Experience

The coming years will see a huge growth in augmented reality (AR) applications. Despite the fact that people and businesses have been fascinated by …

Augmented Reality

News: Startup YOUAR Demos Persistent, Cross-Platform AR Experiences via ARKit & ARCore

Another AR cloud candidate has emerged in YOUAR, a startup that has developed a new system that enables persistent augmented reality experiences on …

Augmented Reality

Best AR games for iPhone and iPad

Apple's ARKit got a big update earlier this year, so I thought it would be a good time to let you in on a little secret; there are some great …

Pokémon

NAB: Location-Based Entertainment Could Be $12 Billion Industry in Five Years

A Starbreeze Studios exec warned that strong creative must lead this movement: "If we let technology lead this, we will fail."<p>Location-based …

Virtual Reality

Ask a Dev: What do I need to know about ARKit (iOS) and ARCore (Android)?

<i>Welcome to a new BetaKit bi-weekly series designed to help startup developers. Each article, TribalScale’s tech honchos tackle the tough questions</i> …

Augmented Reality

Zara Will Link Its Store Windows With Augmented Reality

The retailer will install sensors in its windows that connect shoppers to mobile content prompting them to browse and buy

Augmented Reality

Facebook uses AR to make movie posters more interactive

It's been about a year since Facebook revealed its plans for camera-centric augmented reality. Now the company is moving ever further into an AR future with "target tracking," a way to connect images, logos, signs and pictures in the real world with augmented content using the Facebook camera. <i>A</i> …

Augmented Reality

Apple's Swift Playgrounds will let kids code for AR

At Apple's educational event in Chicago today, the company announced that Swift Playgrounds -- Apple's coding app for kids -- is getting an AR module. Though not much has been said about it, it looks like an extension of an Augmented Reality challenge that Apple implemented last year using ARKit …

Augmented Reality

Oculus could be aiming to make VR a bit more real with these haptic gloves

Picking things up in virtual reality usually involves pushing a button on a touch controller, and it’s not exactly the most immersive part of a VR …

Virtual Reality

Artopia: the new AR art Design app

<i>Artopia lets you paint the world around you using augmented reality.</i>While some are still hot on the Pokémon<b></b> GO trend, new AR apps are emerging every …

Augmented Reality

Sotheby’s debuts augmented reality home staging app using Google ARCore

Less than a year ago, real estate professionals speculated that virtual and augmented reality would soon improve the process of buying and selling homes — now luxury realtor Sotheby’s International Realty is bringing AR into its international listings. Working in partnership with VR/AR developer …

Real Estate

Facebook is giving brands better performance data on AR effects

Facebook is giving advertisers more performance data on how people are using their augmented reality effects on the platform, as Snapchat steps up …

AdTech

Tobii's EyeCore will make next-gen VR experiences even more immersive

VR and AR may be the next big thing immersive experiences, but so far, their user interfaces have been anything but intuitive. Conventionally, head-mounted displays have operated under the assumption that its users are owls: their eyes are locked in their skulls, facing forward requiring them to …

Augmented Reality

Unreal Engine 4.19 Introduces New and Improved VR and AR Features

Unreal Engine is one of the most poplar and versatile videogame engines, and has seen use in a huge range of titles in virtual reality (VR) and …

Google open sources image recognition AI model, VR audio tools

Google announced this week that two of its projects are going open source. Code for both DeepLab-V3+, the latest version of Google's semantic image …

Sony’s wild AR hologram tech continues to get better and better

A closer and more realized AR alternative to smart glasses<p>Sony has made it a point to come to SXSW, the annual Austin-based tech and culture meet-up, every year with a warehouse full of weird gadgets, demos, games, and other interactive experiences. This year was no different, as Sony opened the …

Augmented Reality

Sony, Apple Refining Next Wave of 3-D Sensing, Says Bernstein

In case you missed it, <b>Bernstein</b>’s <b>David Dai</b> on March 9th held a conference call to discuss the technology of “<b>3-D sensing</b>,” which makes possible</b> …

Ralph Hauwert Discusses The Future Of Unity On New XR Platforms

Following Unity Technologies’ keynote at the Game Developer Conference, <b>VRFocus</b> sat down with Ralph Hauwert, Director of Development at Unity to talk …

Augmented Reality

Here’s why tech companies have not yet shut eyes to smart glasses

3 reasons augmented reality will grow in 2018

Let’s highlight Honda and Forza for their amazing idea for mixing the automotive world, AR, and video games through a marketing campaign. The R vs R Campaign sought to pit a professional racing driver against a professional video game racing driver using the new Civic Type R. This was a joint mixed …

Augmented Reality

10 very cool augmented reality apps (that aren't design or shopping tools)

Article Contents<p>1 Insight Heart<br>• 2 Human Anatomy Atlas 2018: Complete 3D Human Body<br>• 3 Atom Visualizer for ARCore<br>• 4 Spacecraft AR<br>• 5 Portal AR - Step Into …

Augmented Reality

Leap Motion ‘Virtual Wearable’ AR Prototype is a Potent Glimpse at the Future of Your Smartphone

Because VR can take over our entire reality, it can be great for entertainment. But when it comes to AR, the hope is that the tech will be a …

Augmented Reality

AR Dev 101: Create Cross-Platform AR Experiences with Unity & Azure Cloud, Part 2 (Installing Project Nether & MRTK)

As we aim for a wireless world, technology's reliance on cloud computing services is becoming more apparent every day. As 5G begins rolling out later …

Microsoft Visual Studio

3D creators now have access to a massive new object library

3D content-platform Sketchfab has a new tool for creators who make your favorite 3D, virtual reality, and augmented reality content.<p>The company's new …

Augmented Reality

Augmented Reality Check: Why Businesses are Embracing AR in 2018

Augmented reality is poised for big-time growth in 2018 because of the development of ARKit and ARCore and a building number of use cases.

Augmented Reality

GrokStyle’s visual search tech makes it into IKEA’s Place AR app

GrokStyle’s simple concept of “point your camera at a chair (or lamp, or table…) and find others like it for sale” attracted $2 million in funding last year, and the company has been putting that cash to work. And remarkably for a company trying to break into the home furnishing market, it landed …

Living Rooms