Paldo

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Google's updated feed shows content tailored to your interests

Google has announced it is improving its “feed experience” introduced in December by tailoring it to your likes and interests. The search giant is …

Twitter begins off-platform monetization by testing MoPub ads in Twitter Kit timelines

Twitter has begun testing an integration that pairs its MoPub marketing offering with its Twitter Kit. Developers can now display tweet ads right in timelines featured within third-party iOS and Android apps. With this move, the company has initiated steps to generate revenue from the more than 1 …

Apps

The Online Advertising Bubble

Is it finally starting to pop?<p>I started calling online advertising a bubble in 2008.<p>I made “The Advertising Bubble”, a chapter in <i>The Intention …

How to Crush it With Lead Generation on LinkedIn Pulse

<b>Blogging was promoted to be the promised land for entrepreneurs, business owners and marketers.</b><p>Do you ever spend time crafting a brilliantly written …

4 epic social media marketing fails to avoid

The race to stay ahead of the social media marketing game is forcing several companies to stretch the limits of what is achievable or authentic in …

Are you exploiting the 5Is of Online Marketing

The 5Is model from Forrester can help to structure your digital marketingForrester is a well-established market research company focusing on business …

Marketing

13 unmissable digital marketing stats from the past week

And we’ve only snuck one tiny Valentine’s Day stat in there so don’t worry if you’re not yet feeling the love.Let’s begin, shall we?Content marketing …

Marketing

Facebook Place Tips Are A Great Marketing Tool

62% of all adults in America use Facebook and 67% of adults use mobile phones. (Pew) they aren’t using their smartphone just to call people, they are …

Facebook

12 Things PR Pros Should Know About Facebook

It was 12 years ago yesterday when this online polling contraption called “The Facebook” was developed by a Harvard undergrad named Mark …

Break these 10 content marketing habits in 2016

In our professional and personal lives, the new year offers a fresh start, a time to take stock and identify opportunities for improvement.<p>Of course, …

Twitter's new trending tweets feature is Moments in disguise

Twitter is experimenting with showing groups of trending tweets on specific topics in people’s timelines.<p>As VentureBeat reports, users were seeing highlighted tweets around the Australian Open tennis competition at the weekend. The company confirmed to the publication that this was indeed an …

Australian Open (Tennis)

Facebook tweaks your News Feed to show more relevant stories

Facebook typically floats stories to the top of your News Feed based on how likely people are to interact with them, but as you can probably attest, that's not how it works in real life. Just because you're interested in a post doesn't mean you want to like it or leave a comment, does it? …

3 Must-Read Books for Serious Business Bloggers

<b>Blogging can be tough, right?</b><p>And incredibly disheartening at times. Especially when you spend hours crafting a great post (to you, anyway) that attracts little, to no, traffic. Or days writing a mega article that fails to hold readers' attention.<p>Blogging was meant to help you stand out and win …

The ultimate guide to creating the perfect social media calendar

Social media is hard! And building an audience even harder!<p>Hard does not mean impossible and it certainly doesn’t mean that you shouldn’t have fun along the way nor try and make the process as painless as possible.<p><b>That’s where a social media calendar comes in</b>… I know you weren’t expecting that! …

Social Media