Pak Kwong Chan

596 Flips | 9 Magazines | 4 Likes | 4 Followers | @PakKwongChan | Keep up with Pak Kwong Chan on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Pak Kwong Chan”

Your Small Business Needs a Content Strategy, Here is a Plan You Can Start Today

If you’re looking to:<p>Establish a brand identity.<br>• Build trust among existing and potential customers.<br>• Establish yourself as an industry thought leader.<br>• Market and promote your business.<br>• Maximize your ROI.<p>Then you’re going to need a content strategy.<p>I know what you’re thinking though. Isn’t content …

Marketing

How to Convert Your Blog into a Lead Magnet [Infographic]

Conversions through blogging has hit a new grade and marketers are swearing to the wonderful boost blogging has given to lead generation. In fact, it …

Marketing

The Product Offer Page Behind My $17,269,718.29 Ecommerce Business

4. 3rd Party Pitch Video/Press Videos<p>Unlike the Product Sales Video, the 3rd Party Pitch Video is made by someone other than you. Of course we like …

You Won't Regret Downloading These 7 Photo Editing Apps

We know it's not easy constantly deciding what apps should stay on your iPhone. Between your favorite social media apps and the photos you take, there's not a lot of storage left. But if you love taking photos and posting them to social media, you're going to want to make room for the seven photo …

How to Use Facebook Insights and Analytics to Boost Your Social Media Marketing Strategy

Facebook Insights is one of the most powerful Facebook analytics tools available.<p>When you dive into your Facebook Insights, you’ll receive a wealth …

Analytics

Here's How to Tell If Your Company's Ad Is Beating Competitors on Facebook | Inc.com

Companies of all sizes continue to question the value of Facebook Ads. Small business owners and even large brands like P&G earn headlines whenever they say Facebook Ads weren't worth the money.<p>But Facebook Ads are essential for companies that want to grow. They're awesome. You can use Facebook …

AdWords

SEO Tips for Home Business Owners

Search Engine Optimization Tutorial<p>Do-It-Yourself SEO Tips<p>Updated June 07, 2017<p>Search engines are a fantastic resource to get visitors to your …

Albert Einstein Quotes To Celebrate His 138th Birthday

Albert Einstein’s name is almost synonymous with genius. The German-born theoretical physicist would have turned 138 on Tuesday, March 14, if he were …

62 Percent of Small Business Owners Say Facebook Ads Don't Work. Here's Why Experts Disagree. | Inc.com

In January 2017, Small Business Trends released the results of a survey of over 2,600 small-business owners, revealing that 62 percent of them believe Facebook ads are ineffective. With complaints of little-to-no ROI, these entrepreneurs say they will not use Facebook advertising again. Some …

Small Business

9 of the best resources for learning HTML and CSS

Learning HTML and CSS can feel like a bit of an uphill struggle, especially because there's almost too much information out there. Where do you even …

This In-Depth Video Tutorial Reveals 10 Photoshop Tricks That You’ll Wish You Had Known Before

Image-editing impresario Nathaniel Dodson of Tutvid is our go-to source of in-depth Photoshop and Lightroom tutorials that are guaranteed to make a …

Choose your own price for a full stack web development education

There’s never been a better time to be a web developer, and the Full Stack Web Development Bundle provides you with all the tools you need to gain a crucial advantage in a competitive market. Get the training and skills you need to advance your career with this eight-course bundle from TNW …

Build a Stronger Brand by Answering These 3 Questions | Inc.com

It's easy to get caught up in your business's cool ideas. You've invested countless hours (not to mention money) into everything from naming your company to getting a business credit card. If you're just starting out, you're probably at-the-edge-of-your-seat excited to tell the world about your …

Albert Einstein

The Single Biggest Mistake You're Making With Influencer Marketing (And How To Fix It) | Inc.com

Marketing with influencers can be challenging; and perhaps you think that's the reason you're not seeing results from your campaign. But what if your campaign is ineffective because you're just not doing it right?<p>Like with every other marketing channel, there are plenty of mistakes you might be …

Public Relations

23 Cool Tools for Social Media Marketers

Looking for some new apps and tools to add to your social media marketing toolbox? Wondering which graphics, analytics, and productivity tools can …

Social Media Marketing

Content, content, content: How to build a successful online strategy

We live in a world of interruption. Despite all the encouraging words spoken by the world’s marketers promising to move away from the crack cocaine …

The Best Days to Send Email Campaigns and Other Email Marketing Tips

Email marketing can be an effective way to drive business, but it requires that you invest time into a strategy.<p>This story originally appeared on PR Newswire's Small Business PR Toolkit<p>Reportedly, 83 percent of marketers consider email their primary lead generation channel. While email marketing …

Marketing School | Digital Marketing | Online Marketing: How to Increase Your E-commerce Conversion Rate | Ep. #189

00:27 – Today’s topic: <i>How to Increase Your E-commerce Conversion Rate</i><p>00:41 – First, add live chat to your web pages<p>01:03 – Use a 2-step …

How to Find Your Ideal Customers on Social Media (Part 1) | Inc.com

It's hard to imagine life without social media - and for some of us, it would be hard to imagine running our businesses without it too. A recent report shows 83% of female internet users and 75% of male internet users have social media profiles. In other words, you avoid it at your peril!<p>As the …

Marketing

Is Selling on Amazon worth it? The Pros and Cons

I have debated back and forth for the last year on whether or not to try to expand my listing to Amazon as well.<p>I currently operate a successful …

6 smart questions to get you the most useful customer feedback

<b>Goal</b>: When someone decided not to use your product, wouldn’t you want to find out why?<p>You may discover that they found another product, your prices were too high, your product was poorly designed, or perhaps they were just kicking the tires around.<p>Armed with this knowledge, you can make changes to …

Build your web presence with this user-friendly design app

Having a web presence is important, but building a website can be a challenge. Do away with the difficulty with the powerful web design app Flux 6. …

3 Ways to Improve Your Facebook Ads

Want to improve your Facebook ad results? Looking for more cost-effective ways to reach your target audience with Facebook? In this article, you’ll …

Facebook Ads

4 Online Marketing Trends With Big Potential to Drive Sales

Ever-better technology combined with the resourcefulness of internet entrepreneurs is creating new tactics for prospering online.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Online marketing constantly evolves, providing you with new ways to attract your target audience and convert …

10 Ways to Market Your Business Online for $500

You won't worry that your budget isn't big enough when you know how to squeeze the most from every buck.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The internet provides unlimited potential in terms of customer reach and opportunity, and while there is some online marketing that …

Marketing School | Digital Marketing | Online Marketing: How to Effectively Integrate Design Into Your Marketing Collateral | Ep. #182

00:27 – Today’s topic: <i>How to Effectively Integrate Design Into Your Marketing Collateral</i><p>01:00 – “Design shouldn’t just be used to make things look …

12 Tricks That Make You The Master Of Google Search

There’s a hidden side of Google that only a select few people take advantage of. When you discover the amazing things you can do with Google, you’ll …

SEO

9 Reasons why your Inbound Marketing strategy is failing

In 2016 my team and I worked with a dozen of clients. creating and executing their inbound marketing and sales enablement strategies. I have learned …

The anatomy of a great product page that sells

You can create a comprehensive product page to assist your customer very easily. By putting a little extra thought into what sort of information they …

Watch Out For These Facebook Advertising Mistakes (They Could Be Costing You) | Inc.com

So you're using Facebook ads to promote your brand online? That's a good move, given that Facebook ads are affordable when compared against the cost of advertising on other online properties.<p>Unfortunately, it's easy to use that affordability as an excuse to just let the ads run without careful …

AdWords