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Daily Research News Online no. 20968 - Sizmek and Retailigence Link to Drive Foot Traffic

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Research

Ads of the Week May 25th - 29th

<b>Exiting a webpage entirely is asking a lot of a consumer. So these ads take a different path – showing just how immersive in-ad experiences can …

Advertising

Sizmek Signs Partner to Add Store Inventory to Mobile Ads

May 22, 2015<p>Share this content:<p>Retailigence keeps tabs on product availability at more than two million stores.<p>Ads that do storeroom checks<p>Sizmek, a …

eCommerce

Austin ad agency Sizmek acquires StrikeAd mobile delivery platform - Austin Business Journal

By Chad Swiatecki <br>– Staff Writer, Austin Business Journal<p>May 18, 2015, 3:01pm CDT<p>Sizmek, an Austin digital advertising management company, has …

Digital Advertising

Instagram Adds Call-to-Action Buttons, More Relevant Ad Targeting

Pinterest isn’t the only company announcing a direct commerce initiative today. Instagram has added several new features to its advertising platform, …

Advertising Industry

SC Johnson Bundles Media Buying at PHD

In a battle of roster shops, SC Johnson has consolidated its media buying globally at PHD.<p>Previously, the business had been split between Maxus …

Advertising

Singtel appoints Havas Media as media agency

Singtel, one of Singapore’s largest advertisers, has appointed Havas Media as its media agency, replacing incumbent MEC.<p>A statement from Singtel …

Advertising

Daimler AG Reviewing International Media-Agency Business

Another day, another media agency review. The latest is Mercedes-Benz parent Daimler AG, which is reviewing its business in various international …

Daimler AG

21st Century Fox to Review Global Media Agency Business

Global media company 21st Century Fox is reviewing its worldwide media buying and planning business across its massive film, TV and home …

Volkswagen Set to Evaluate Media Agency Business

Volkswagen Group has reached out to holding companies about an impending global media agency review, according to people familiar with the matter.<p>VW …

Volkswagen

Sony Kicks Off Global Media Agency Review

If media agencies don't have their hands full with the massive reviews already underway, they will now: Sony is the latest to set the wheels in …

Ads of the Week March 2nd to March 6th

Is it an ad or a game? Are you the photographer or the subject? This week’s ads play with perspective in fantastically creative ways, giving users …

Cricket World Cup