PWongmek

23 Flips | 1 Magazine | 10 Following | 1 Follower | @PWongmek | Keep up with PWongmek on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “PWongmek”

Google Might Change Google.com and Make Using the Internet Way Better

As a fashionable internet denizen, you do not use a homepage, probably. You open a new browser window or tab, and you're met with your Chrome apps, …

Google

Coke's New Ad Campaign to Feature 61 Branded Websites

Coca-Cola on Wednesday unveiled a global marketing campaign that employs 61 URLs with snackable content around the theme of "The Ahh Effect," a new …

Leo and Tobey are looking very dapper in trailers for The Great Gatsby - and with Brooks Brothers' latest collection, you can get the look too http://bit.ly/103J1cm

To Create The Future Of Brand Identity, Ideo Looks Inward

The trailblazing firm is knee deep in a massive, all-hands project to rebrand itself–and it’s doing it in public.<p>On March 25, the designers at each of Ideo’s 11 international offices put their other projects aside and spent the day thinking about Ideo. The aim was to brainstorm a new identity …

Four Totally Insane Marketing Campaigns That Actually Worked

Marketing takes on a lot of different meanings around the world. Here are a few wild campaigns that caught on globally and turned into advertising gold.<p>Every marketer’s dream is to get the Internet buzzing with their latest campaign. Some use cuteness, some use nostalgia, some use slick graphics or …

Coke Appoints A New Design Czar

Coca-Cola taps James Sommerville, the creative director behind Coke’s global brand identity system and 2010 World Cup work, as its new VP of global design.<p>After a year-long search for a new VP of Global Design, Coca-Cola has chosen James Sommerville, co-founder of the British design firm Attik, who …

Sam Adams Turns to IDEO for New Beer Cans

[<i>Ed. Note: Thanks to reader kblack for pointing out that the image captions were backwards</i>]<p>Bud's new beer can comes out in May, and Sly Fox's 360 Lid …

More Cannovation? '360 Lid' Beer Can Making the Rounds

While Budweiser's new bowtie-shaped beer can is a couple of weeks away from launch, a series of smaller breweries have already launched another new …

Petra Diamonds finds rare 25.5 carat blue stone

Petra Diamonds has recovered a 25.5 carat blue diamond at its famous Cullinan mine in South Africa that could be worth more than $10m (£6.5m).<p>The diamond is a rare blue colour and Petra says the stone is considered to be a “high quality gem diamond of top colour”.<p>The Cullinan mine is renowned for …

Jewelry

Twitter UK shows off #Flock, a cuckoo clock powered by tweets

One lucky advertiser will walk away from an event at the Tate Modern in London today with a novel new Twitter accessory: #Flock, the tweet-powered cuckoo clock.<p>The clock, which chirps at every reply, retweet and new follower, is part of a limited-edition run from Twitter UK. They will be given out …

Autobots Assembled: How Transformers Come to Life

Transformers. There's maybe no more iconic toy, especially if you're a child of the 80s and 90s. And while the memories of making them shapeshift are …

Lego

Picturing two decades of music video history, from Michel Gondry to OK Go

The best music videos usually boil down to a single, iconic image, whether it's Michael Jackson jumping onto his toes or the Lego White Stripes. They look good on TV, but strangely eerie in person, as we discovered this month at the Museum of the Moving Image's Spectacle exhibit, which gathered …

Umami: why the fifth taste is so important

I am often flabbergasted when I think about how humans came to develop such complex culinary skills. Granted, 1.8m years have passed since our …

Advice for Clueless Brands on Social Media

<i>Bob Garfield and Doug Levy explain the rules of the relationship era in their book</i> Can’t Buy Me Like: How Authentic Customer Connections Drive …

Google Glass Records Google Glass 'Unboxing'

OK, not exactly. Dan McLaughlin, one of the first people to receive Google Glass, only has one pair of the device, but he is using it to show us the …

Instagram Your Food for Charity With This App

Food shots are everywhere — hipsters, grandma's, foodies can't stop sharing every appetizer, dessert and cocktail they ingest. Photos fly to …

Choose Your Next Pair of Glasses Using 3D and an iPad

I never buy a pair of glasses without the help of Ingrid, the young woman who works in my local optical store and appraises different styles on my …

What Google’s Cafeterias Can Teach Us About School Lunches

Silicon Valley employees routinely get the best and healthiest food at work. Doing something similar in our schools isn’t as crazy as it seems.<p>Fifty years ago, a cheap lunch ladled onto a tray was a decent enough perk at premier American companies, such as Ford or Eastman Kodak. Today, that …

Sold, a new iOS app created by a team of MIT Media Lab graduates, aims to alleviate the drag of selling stuff online by handling most of the details for you. http://trib.al/34Rp732

French rebrand Calais in new cross-Channel trade battle

Fresh from a failed bid to seize control of the historic Port of Dover, the French authorities are now trying a new tack to dominate cross-Channel trade: by marketing Calais as “Britain’s New Gateway”.<p>Organisations from Calais are coming to London this week to promote the French port to UK …

Calais

How Jenna Lyons Transformed J.Crew Into A Cult Brand

See how Jenna Lyons has taken J.Crew from ugly duckling to fashion arbiter.<p>Jenna Lyons is in her corner office sucking on an iced coffee as if it were manna. The room looks like a cross between a boudoir and an artist’s loft, with a peach fur draped over a white leather eames chair. The industrial …

Legendary design researcher Jan Chipchase shares his strategy for looking for the next big thing in a foreign land. What's The Secret To Design Innovation? Extreme Immersion: http://trib.al/nY8Yx5y

Budget carriers dominate in battle for British skies

Britain has become a nation of no-frills fliers with the majority of passengers jetting out of the UK using budget airlines.<p>Of the 93m people who began their journey at a British airport last year, 52pc used low-cost carriers, according to new data from Amadeus, the travel industry technology …

Travel Industry