PR Daily

6 Magazines | 8,471 Followers | @PRDaily | A daily news site that delivers news, advice and opinions on PR, marketing, social media, and writing. Served with a complimentary side of snark and a smile. www.prdaily.com

Creative holiday gift ideas for the PR pro in your life

For many, the holidays are a time for to give and receive presents.<p>For PR and communications pros, popular gifts might include books, travel items or …

Public Relations

Social media’s role in holiday marketing

Do you intensify your social media messaging during the holidays?<p>New data suggest one in every three holiday shoppers is affected by your online …

Digital Marketing

New Facebook feature aims to give publishers a voice

Facebook is introducing live audio, which gives a few select publishers the chance to communicate “on air” for listeners in real time.<p>Live audio will …

5 résumé tips for marketing pros

There’s a big difference between a general resume for a simple job and a resume of a marketer.<p>Unlike the traditional resume, a marketing resume must …

Marketing

Health care marketing agency ‘rebrands’ Santa

A few of the folks at Klick Health donned their ugly holiday sweaters. How else would sage< marketers get their creative juices flowing when tasked …

Christmas

How PR can help accelerate a business

When launching a brand, a marketing strategy can go only so far.Though marketing might help boost brand awareness, investing in a sound public …

Public Relations

Tips for writing cleaner social media copy

When was the last time you read social media post that contained an error?<p>It probably wasn’t too long ago.<p>Great writing is in decline. As content …

Public Relations

How to improve your marketing without breaking the bank

Without an effective marketing strategy, many businesses would fail.<p>No matter how creative your approach, successful campaigns can be costly. To …

Marketing

5 signs you’re a bad listener

Ask anyone if he or she is good listener, and that person will invariably say yes.<p>However, research shows that most people overestimate their skills …

Public Relations

Merriam-Webster names ‘surreal’ its word of the year

Was 2016 unbelievable?<p>Merriam-Webster editors say “yes” and are calling surreal their word of the year:<p>1) 'Surreal' is one of the most common lookups …

Public Relations

5 PR and social media predictions for B2B communicators

This year was a far from average for members of the news media—and PR pros felt its effect.<p>As newsrooms continue to work under shrinking budgets and …

Media Industry

A marketer’s guide to holiday emails

With the advancement in communication platforms, rise of social media and consumers’ hyper-connectivity, it’s interesting to note that email remains …

Marketing

To my PR client: Why journalists never quote you

Public relations pros dread the reaction from a client if the client is left out of an important story.<p>Especially if you’re a subject-matter expert …

Public Relations

30 jobs in the PR and marketing world

Creating a cheerful work environment around the holidays isn’t cliché, it’s becoming increasingly appreciated by employees.<p>Janice Kaplan, author of “ …

Public Relations

10 ways PR pros can throw a winning event

Throwing events might seem like the glamorous side of PR work, but the task involves a lot of hard work.<p>After years of working at the Toronto Stock …

3 communicators who have capitalized on their own failures

For success as a brand manager, resilience and persistence are key.Not every marketer, entrepreneur or communicator creates something meaningful on …

Success

The millennial approach to holiday donations

For young adults, getting involved means more than “just giving money.”<p>A new infographic reveals that although millennials are giving in record …

With email marketing, timing is everything

To reach consumers through email, when you decide to hit “send” is almost as important as the content of your message.<p>To resonate with busy …

Digital Marketing

McDonald’s holiday cups become fodder for internet snark

Brand managers might want to take a breather from issuing holiday cups.<p>Starbucks seems to suffer an annual bout of backlash when it releases its …

Cuisinart recalls millions of blenders

Cuisinart has issued a major recall of its food processors after some consumers reported finding broken pieces of blades in their food.<p>The recall …

How to make your story stand out in a pile of pitches

Journalists’ inboxes are “overflowing” with email pitches, but do PR pros know what to do about it?<p>Data from Fractl say nearly 60 percent of …

Public Relations

Instagram makes its first live video offering

First, there was Facebook Live, and now Instagram Live is rolling out to the masses.<p>Instagram is taking a break from borrowing new features from …

The 10 most popular LinkedIn articles of 2016

Roughly 8 million articles were published on LinkedIn this year.<p>In that sea of writing and thinking, plenty of pieces stood out, but which ones …

Where employee relations, media relations and crises intersect

No brand is immune to crisis.<p>Take Wal-Mart for example. A few years ago, its customers were fed up. Many complained that visiting the store was …

Public Relations

Infographic: What millennials want from online video

p> Have you ever wished you could click on a product in a video to find out where to buy it?<p>If so, there are a lot of millennials who agree with …

Millennials

Positivity prevails: The year’s most popular emojis and hashtags

For many social media managers, 2016 was a whirlwind.<p>Though it saw its fair share of hatred spewing and Twitter trolling, data from Instagram say …

Amazon faces criticism over working conditions in Scotland

Amazon is facing heavy criticism in Scotland for creating “intolerable working conditions.”<p>At least three workers at Amazon’s fulfillment center in …

Public Relations

Why and how to measure your PR efforts

Every field needs metrics; PR simply requires a distinct approach to its particular benchmarks.<p>To measure PR, you must go into your Google Analytics …

Facebook strives for transparency with metrics fixes

Facebook is fighting to regain the trust of its users and marketers—and is hoping that tweaking its analytics can help.<p>The social network recently …

Is social media the end of social graces?

We are in the midst of the biggest shift in communication since the telephone was invented.<p>The evidence is everywhere: social media, text messaging, …