PR Daily

6 Magazines | 8,886 Followers | @PRDaily | A daily news site that delivers news, advice and opinions on PR, marketing, social media, and writing. Served with a complimentary side of snark and a smile. www.prdaily.com

Why and how to use humor in your online health care marketing

<b>[FREE DOWNLOAD: How to manage online feedback and brand reputation]</b><p><b>Go for mild.</b> You don’t have to dig deep or dirty to strike comedic gold. Simple …

Jokes

News flash: 6 tips to capitalize on breaking stories

<i>This article originally ran on</i> PR Daily <i>in August of 2017</i>.<p>If you tune in to CNN, Fox News or MSNBC, it’s likely you’ll see one of these on-screen …

Public Relations

Monsanto: ‘The jury got it wrong’ in cancer lawsuit

Monsanto may have lost in a California courtroom, but it’s still arguing in the court of public opinion.<p>The company, which manufactures pesticides …

Pesticides

30 jobs in the PR and marketing world

A communicator’s job can be stressful.<p>Pitching media contacts, crafting the perfect blog post and following through on client requests—among other …

Public Relations

3 myths about clients that PR pros should ignore

Client service is one of the best and the most challenging parts of what communicators do.<p>Whether you work as a freelancer, solo, in an agency or …

Twitter suspends Alex Jones following a video calling to ready ‘battle rifles’

Twitter is finally joining other online platforms in standing against “Infowars” host Alex Jones—albeit less drastically.<p>On Tuesday, Twitter …

Internet

Study: Open office plans hamper communication, productivity

For many people, a little bit of workplace social interaction goes a long way.<p>Despite our penchant for peace and quiet, businesses continue to wage …

The Workplace

4 tips for building effective focus groups

Every message starts with an intended audience.<p>Whether you’re building a new marketing campaign or rebranding your business, a robust discovery …

Branding

Trouble brewing? Bud Light’s Cleveland Browns promo draws boos

Is it a fun incentive for downtrodden fans or salt in the wound for a team down on its luck?Budweiser wanted to be a part of the Cleveland Browns’ …

NFL

Infographic: What brands should know about push notifications

The push notification is the perfect tool for putting your organization in your audience’s pocket.<p>As mobile devices become indispensable to modern …

Mobile Devices

8 essentials for bolstering your content marketing

Content marketing may be a current buzzword, but it isn’t a new concept.<p>Smart marketers figured out how to produce content their customers value as …

Marketing

Why getting links in articles still matters

Coverage in a print publication used to be the ultimate in PR placements.<p>Despite the ego-boost it provided the interviewed executive and the PR team, …

Public Relations

7 tips to subtly snoop on the competition

When launching a business, it’s essential to learn as much as you can about your competitors.<p>How can you create a comprehensive, cohesive business …

Social Media

6 stories not worth a pitch

<i>This article originally appeared on</i> PR Daily <i>in August of 2017.</i><p>In public relations, it’s not always obvious what constitutes a good story.<p>It’s …

Public Relations

Facebook adding more live video tools

Facebook thinks it has the answer for waning user engagement—better livestreams.The company has a seen a drop in users in the U.S., pointing to an …

Social Media

The dark history behind four common idioms and expressions

History is about more than just dates and places—it’s storytelling at its finest.While visiting Boston and the city’s historic sites this summer, I …

Public Relations

5 crisis communications lessons from ‘Stranger Things’

You don’t have to fight monsters to glean insights from Netflix’s hit show, “Stranger Things.”The adaptation of a Stephen King novel quickly rose in …

Public Relations

The best résumés don’t have a ‘skills’ section

How can PR pros applying for new jobs convey their various abilities?In writing a résumé, many people include a “skills” section. Here, they cram …

Employment

To develop a strong culture, build and support a dedicated committee

Conceptions of company culture are changing.<p>Many companies recognize the importance of senior management and proactive champions in driving culture, …

Employment

Common words that came from the Vikings

Probably you’ve never studied Conversational Viking, let alone claimed to speak it.<p>However, the language of the Vikings, Old Norse, has influenced …

Language

Survey: Remote workers report increased productivity

Fifty percent of the U.S. workforce will soon be working remotely, Forbes reported recently.<p>Since employers strive to achieve specific goals and …

The Workplace

Infographic: How Instagram’s popularity offers prime marketing opportunities

As the number of daily users on Instagram continues to grow, so, too, should your marketing efforts on the influential platform.The social networking …

Social Media

Officials express sadness after employee steals and crashes airplane

A wild story turned tragic when a stolen airplane crashed off the coast of Washington state.Richard Russell, a 29-year-old Horizon Air employee, took …

Aviation

The 5 most popular stories on PR Daily this week

Here are the five most widely read stories this week on <i>PR Daily</i>:• 10 essentials for your social media marketing campaigns<br>• 5 marketing certifications …

Social Media

McDonald’s offers free food ‘for life’ through McGold Card contest

McDonald’s marketing team is attempting to turn rumor into reality.On Friday, it announced it was giving away free McDonald’s for life to one lucky …

7 crucial Instagram tips for marketers

The year 2018 will be a seen as a turning point for Instagram marketing.According to Social Media Examiner’s annual report, in 2018 some 69 percent …

Social Media

Google offers celebrity Q&A videos in search results

Google is offering influencers a golden opportunity to speak directly to their followers.<p>A new app, called Cameos, enables celebrities to post videos …

Google Search

Infographic: 10 essential parts of highly ranked websites

When customers want to find you, are search engines offering your website as a top result?Digital marketers and PR pros must pay keen attention to …

Marketing

Academy’s new Oscar category aimed to boost ratings gets backlash instead

The Academy of Motion Picture Arts and Sciences is trying to boost viewer numbers—even if it means making filmmakers and fans angry.On Wednesday, the …

Black Panther

6 common search engine marketing mistakes—and how to avoid them

Search engine marketing—or pay-per-click efforts—can help increase your organization’s website traffic, boost sales and give you powerful …

AdWords