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The 5 most popular stories on PR Daily this week

Sign up for the<p><i>Yes, I accept Terms of Use.</i><p>Sign up for the<p><i>Yes, I accept Terms of Use.</i><p>Related Articles By Category<p>By PR Daily Staff | Posted: April 28, …

Public Relations

Report: Canadian consumers trust in-person and online recommendations

Environics Communications has released the results of its annual CanTrust study, which tracks Canadian consumer trends.<p>Word-of-mouth remains the most …

Public Relations

11 ways to make your HARO pitch irresistible

Garnering media attention for yourself and for clients can be daunting.<p>Competing for reporter and blogger attention in a sea of emails can be …

3 PR lessons from Pope Francis’ TED Talk

Pope Francis has garnered admiration for his use of social media, but his recent surprise has made even more headlines.<p>The pontiff took part in …

Pope Francis

Is Mastodon doomed to extinction?

There is much hyperventilating over Mastodon, the upstart social network <i>du jour.</i><p>It’s easy to drop it into the same bucket as all the other presumed …

Public Relations

Mall of America's newsjacking generates huge response

Last summer, two days of computer woes forced Delta Airlines to cancel hundreds of flights nationwide—dozens of them at Minneapolis-St. Paul …

Mall of America

10 public speaking do’s and don’ts

Fear of public speaking, or glossophobia, can be debilitating.<p>Those who have spoken publicly with success or viewed a well-given talk will tell you …

Instagram reaches 700 million users

Instagram remains one of the world’s fastest growing social media platforms.<p>The visual app’s growth doesn’t show signs of slowing down, either. It …

Marketing

Why former journalists can make terrific content marketers

When organizations' leaders want to enhance their brand and take advantage of their prospective clients’ hunger for information, they often turn to …

United chief: Our customers should be the focus of all we do

United Airline’s PR team probably needs a vacation.<p>The carrier was hit with heavy criticism for enforcing its dress code policy, and then it faced …

3 vital takeaways about the news media in the epoch of distrust

These are strange times for those in the news business, as public trust and confidence in the news media have eroded.<p>By a measure of <i>their own</i> …

How to keep travelers from ignoring health risks

Any vacation trip is a risk—regardless of how tame the destination might seem.<p>Most people know that travel to exotic or underdeveloped countries …

Now even the most inexperienced writers can become skilled wordsmiths

The blank page stares back at you from your computer screen. The words are in your head but you can’t seem to get them out. Your deadline is coming …

Public Relations

Build a PR partnership that works

Congratulations! After a long and thorough search, you’ve hired a PR firm.<p>Although it may seem like a match made in heaven, don’t spend too much time …

5 brand lessons from the Chicago Cubs

Spring has sprung and baseball season is underway. And what a season it’s poised to be with the Chicago Cubs odds-on favorites to win back-to-back …

Marketing

Twitter focuses on live video to boost users and revenue

Twitter is seeking to be your new TV set.<p>On Wednesday morning, Twitter shares jumped more than 10 percent in pre-market trading, as the platform …

Twitter

A social media manager's guide to staying organized

Do you die a little every time a new social network debuts, because your schedule is so over-loaded that you simply don't have time to manage another …

Social Media Marketing

The top 10 media organizations rocking content efforts

Never in the history of media and communications has the pace of change been so rapid.<p>Seven years ago, Netflix streaming was a novelty, cord cutters …

Digital Marketing

5 ways to freshen up your media relations efforts

Spring is a time of rebirth: Animals come out of hibernation, and plants start to blossom.<p>Maybe it’s time for us to bring our media relations …

Public Relations

LinkedIn passes 500M users—reach them with these tools and tips

LinkedIn is growing—and so can your opportunities to network and expand your brand.<p>On Monday, the platform announced that it has more than 500 …

Should you hire a PR firm?

There comes a time in every career when you work yourself out of a job.<p>It’s inevitable, but it also marks success.<p>As painful as it is to lose a …

Marketing

Are you using your communications skills for the greater good?

Submit your organizational transparency initiative, public health program or volunteer effort to PR Daily’s 2017 Corporate Social Responsibility …

Sustainability

Ragan Training makes it easy to offer new ideas

It’s hard to keep your tactics fresh.<p>You stride into your regular Monday meeting, and a restless energy pervades the room. The numbers are down, and …

Denver university taps brand journalism to tell stories better

Not long ago, Metropolitan State University of Denver was facing a set of challenges familiar to many organizations.<p>College communicators were …

Journalism

YouTube strengthens relationships with LGBTQ and teenage users

From its LGBTQ community to teenage viewers, YouTube is working to regain trust and make its users more savvy consumers of information.<p>Last month, …

Public Relations

Apple scolds Uber after discovering it continued to track users’ data

Over the weekend, Apple nearly put an end to Uber after it found out the ride-sharing app was flouting its rules.<p>One of the most fascinating parts of …

Uber

Infographics: Dead—or still a useful tool for communicators?

A recent report from Clutch, a research, ratings and reviews platform for business services, suggests the pulse of infographics—at the heart of many …

Infographics

What American Airlines’ crisis response can teach brand managers

American Airlines seems to have learned—largely from United Airlines’ recent tone-deaf response—what <i>not</i> to do in a crisis.<p>On Friday, American …

A marketers’ guide to local SEO

Search engine optimization isn’t just for the marketing departments of large organizations.<p>Every brand manager—including those for mom-and-pop …

SEO

Are you making these 7 common punctuation mistakes?

Each sentence below demonstrates a specific type of error involving internal punctuation, usually involving a comma.<p>Discussion and revision following …

ESL