PR Daily

6 Magazines | 8,669 Followers | @PRDaily | A daily news site that delivers news, advice and opinions on PR, marketing, social media, and writing. Served with a complimentary side of snark and a smile. www.prdaily.com

How to create superb infographics

Visual storytelling is huge, and infographics have become a popular format for doing so.<p>The folks at Ervin & Smith have compiled a five-step …

Infographics

Study: Thrill seekers and epicureans most engaged YouTube audiences

As video continues to reign supreme, the question for marketers becomes: “Where should I place my video so people watch it?”<p>Strike Social has …

Public Relations

Celebrities, world leaders, tech execs and employers implore Trump to #LetThemServe

The call to “let them serve” is growing.<p>On Wednesday, President Donald Trump tweeted that transgender people would not be allowed to serve “in any …

Public Relations

How can you measure the success of your podcast?

Podcast listening has exploded in recent years.<p>Almost a quarter of Americans over 12 said they had heard a podcast in the prior month, up from 21 …

Podcasting

Don't drop the ball when you get this 'gimme' interview question

At the end of most interviews—for print, radio or TV—journalists ask something like this:<p>“Is there anything you’d like to add?”<br>• “Did I miss …

Public Relations

30 jobs in the PR and marketing world

You’d be hard-pressed to go anywhere these days without seeing someone wearing a pair of signature canvas shoes with a Toms logo on the back.<p>Trendy …

Marketing

How cool are you with ice cream nomenclature?

We have entered the dog days of summer.<p>Here in Texas, we fully expect it to be toasty this time of year, but this summer has been torrid. I walked …

Dessert

6 ways to handle a PR crisis

Crises are an inevitable part of PR.<p>From operational breakdowns, financial scandals and hacked servers to rogue employees choosing to air their …

Public Relations

Girl Scouts announce 23 new STEM-focused badges

Girl Scouts can now earn badges for writing code, building robots and designing race cars.<p>On Tuesday, Girl Scouts of the United States of America …

Girl Scouts

Surviving swallowing a bug and other presentation mishaps

During an on-camera interview, a bug flew into the mouth of Costa Rica President Luis Guillermo Solis.<p>He swallowed it and laughed as he …

Branding rules for social media managers

<i>This article was originally published in July 2016.</i> <br>How a brand is perceived online has a lot to do with its presence on various social media …

How much should you spend on content marketing?

How much should you spend on content marketing?<p>Business 2 Community features a Point Visible infographic that sheds light on this thorny financial …

Retailer apologizes after font makes ‘glitter’ appear to read as ‘Hitler’

Marketers and designers take note: Font choice matters.With the wrong font, a seemingly innocuous tote bag can get misinterpreted as mild hate …

Public Relations

8 writing mistakes that ensure your guest post won’t get published

You might think that if you can write an informative and interesting post, it can be published on any blog.<p>You’re wrong.<p>Here are several common …

Digital Marketing

How to step around 6 common PR traps

Surprises are great for parties and gifts, but not so much for public relations.<p>PR works best when it’s reasonably predictable and reliable. This …

4 high-impact communication tactics for reaching patients

Not sure where to start in your efforts to drive home health care content that will benefit your patients?<p>Consider the following approaches:<p><b>1. Get</b> …

Discovery asks viewers: Can Michael Phelps win in a race with a shark?

With network TV series on hiatus, summer has always been an ideal time for special, gimmicky aired events.<p>It’s also the time Discovery airs its …

Shark Week

3 lessons PR pros can take from Sean Spicer’s resignation

“Spicey” is out.<p>On Friday, Sean Spicer resigned as White House press secretary after President Donald Trump appointed Anthony Scaramucci as the new …

Donald Trump

8 traits of pitch-perfect clients

As a PR pro, you have opportunities to work with many types of clients.<p>There are large enterprise clients, smaller startup clients, nonprofit …

3 arguments for the enduring power of print

Digital innovation is part of nearly every facet of our daily lives.<p>With the prominence of personal devices such as smartphones, watches and tablets, …

5 commonly held SEO misconceptions—and the truth behind them

I’ve been amazed at the common misconceptions that I continuously hear about search engine optimization.<p>I’ve talked with hundreds of business owners, …

SEO

Lay’s delivers marketing deliciousness with ‘Do Us a Flavor’ finalists

A New York favorite, a southern staple and a Tex-Mex treat are soon coming to grocery store shelves near you.Everything bagel, crispy taco and fried …

Public Relations

7 metrics PR pros should be tracking

Many PR pros cringe at the thought of measuring their efforts.<p>However, gathering analytics and measuring your strategies and tactics will enable you …

Digital Marketing

How to squeeze the most juice out of media coverage

You just scored media coverage. Congratulations!<p>Now what?<p>You’re getting a flurry of attention and traffic, but it won’t last long. Usually, the spike …

Social Media Marketing

3 practices for public health communicators

Administrators in health care and public policy must be adept in varied communication practices.<p>In addition to effectively disseminating information …

Public Health

6 secrets to inspire brand loyalty

How do you keep consumers coming back for more?Many brand managers have mastered the art of creating and sharing great content across their social …

Marketing

Heinz repackages ketchup as ‘Chicago Dog Sauce’ for National Hot Dog Day

Any Chicago native worth their (celery) salt knows that ketchup belongs nowhere on a hot dog.In a 1995 column, Chicago writer Mike Royko castigated …

Public Relations

7 ways to craft highly engaging content

Content marketing can boost your brand’s visibility.<p>However, many small and mid-size organizations fail to produce effective content for successful …

How to tie PR to tangible business results

One of the most common questions PR pros encounter is some variation of “<i>How do we connect our public relations efforts to business results?</i>”.<p>This …

Public Relations

How to build your personal brand—from A to Z

Your personal brand is what people say about you when you are not around.<p>It is how the world sees you, your reputation, who you are, what you value …

Branding