PR Daily

6 Magazines | 8,778 Followers | @PRDaily | A daily news site that delivers news, advice and opinions on PR, marketing, social media, and writing. Served with a complimentary side of snark and a smile. www.prdaily.com

5 words and phrases we should ditch in 2018

We live in an age where when empty designations and verbal tics litter otherwise sensible conversations and writings.<p>Here are five terms that have …

Thought Leadership

Why and how PR pros should adopt the PESO model

The business world has been upended with the introduction of social media and access to better data, but the PR industry has stayed stagnant.<p>Although …

Digital Marketing

4 ways to keep readers riveted

Your messages compete every day with catchy online content. That means copy must now be more clear, concise and creative to stand out.<p>Here are four …

Public Relations

Irish lodge/café bans bloggers after social media fight escalates

An argument between a hotel owner and vlogger has ignited a contentious discussion over influencer marketing.<p>The fight started when social media …

Public Relations

9 prevailing email marketing trends

Are you gearing up for sustained inbox mastery, or is your marketing doomed for deletion?<p>Here are the dominant and emerging trends that will define …

Marketing

A marketer’s guide to Periscope

Though Facebook Live is dominating many brand managers’ strategies, don’t overlook Twitter-owned Periscope.<p>The livestreaming platform racks up …

Public Relations

How to lure more eyeballs with visual content

Visual content can be the most compelling lure to hook your audience, but you can’t throw just anything into the water and expect people to …

Public Relations

Respond to health care reviews online without violating HIPAA

For most business owners, responding to negative reviews left online by irate customers is simply a matter of replying directly to the reviews …

Health Care

The 5 most popular stories on PR Daily this week

Here are the five most widely read stories this week on <i>PR Daily</i>:• 11 writing mistakes that can tank your online content<br>• What Facebook's revamped News …

Public Relations

How can savvy marketers make the most of direct mail campaigns?

Direct mail marketing isn’t dead. Despite rumors to the contrary, direct mail is still an effective way to reach consumers.<p>In 2008, 93.1 billion …

Marketing

3 lessons in social media brilliance from Rihanna

As social media becomes more popular and necessary, organizations are reaching out through Twitter, Facebook and Instagram as a means of marketing …

Social Media Marketing

WhatsApp for Business launching in selected markets

How could messaging apps enhance your marketing mix?WhatsApp is hoping most businesses are looking for more options with its rollout of WhatsApp for …

Apps

A body language checklist for public speakers

In this era of smartphones, social media and intense scrutiny, we must be keenly aware of our body language.<p>We must be conscious of what we’re …

Public Relations

A eulogy for the press release

Dear press releases,You had a good run.<br>Once, you were all anyone needed to get the word out to journalists about a new product or service. You were …

Public Relations

6 ways to get your guest post published

Among the many tactics employed by PR practitioners—press releases, press conferences, media pitches, etc.—perhaps the most underutilized is guest …

Digital Marketing

Communicators rush to combat ‘TidePodChallenge’ phenomenon

What started out as an online joke is sending many communicators and social media platforms scrambling. <i>The Washington Post</i> reported:Tide Pods are the …

Public Relations

Tips for composing mobile-friendly emails

Your workforce may be diverse and dispersed, but your colleagues probably have at least one thing in common: heavy smartphone use.<p>We are increasingly …

Mobile

7 characteristics of brilliant copywriting

How can you evaluate the quality of your writing?Good copy increases conversion rates, leaves a positive and memorable impression on readers and …

Writing

How can you rebuild a damaged reputation?

“Which office do I go to get my reputation back?”<p>It was a damning question, put to the media in 1987 by Raymond Donovan, the former Secretary of …

Public Relations

CrossFit gym bungles crisis response after sharing degrading photos online

Female bodies have long been marketing fodder for lazy campaigns—and women are sick of it.That’s what CrossFit Gym owner Tom Tomlo Jr. learned the …

Public Relations

How Ragan can help you find your perfect professional match

Everybody wants to make a living doing what he or she loves.Organizations seek employees who are passionate about their work.At RaganJobs.com, you’re …

Employment

30 jobs in the PR and marketing world

Choose your words wisely; they could determine the outcome of your job hunt.There are many phrases to avoid in everyday conversation, but there are …

Employment

8 content strategy trends for better SEO and distribution

Move over, paid advertising—2018 is all about engaging content, customer experiences and savvy search engine optimization.<p>Reboot Online recently …

Digital Marketing

4 ways pro bono work benefits your career

One of America’s founding fathers, Benjamin Franklin is credited with the aphorism: “Do well by doing good.”<p>The phrase is more than a mantra for the …

Public Relations

YouTube unveils new eligibility rules—and more direct oversight

YouTube is making it harder for some creators to earn money from their videos.<p>The company announced, via blog post, that it would change the rules …

Public Relations

Follow these 8 steps to prepare for a crisis

Crisis preparedness is important, but is it essential?<p>Preparing for an event that <i>may</i> occur is easy to put aside when teams are busy with what’s …

Management

Are you on the cutting edge of digital communications?

The digital landscape is changing the way communicators attract attention for their clients or organizations.<p>Social media has the power to turn …

Public Relations

How classic storytelling narratives can improve your speeches

If you’re dreading writing an upcoming presentation, you can take solace in the fact that the book has already been written.<p>An infographic from Quid …

Public Relations

66 percent of consumers prefer a strong stand on political and social issues

In today’s increasingly divisive political and social landscape, many brand managers might think that silence is the best route.<p>However, keeping …

Public Relations

How to avoid pitfalls in your micro-influencer campaign

In a recent interview, an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who …

Public Relations