PMsphere

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Product Marketing Crash Course: What it is, why it matters and how to do it

Killer user onboarding starts with a story

Want more people to adopt your product? Make sure you know what progress looks like in your user’s life, not just on their screen.When you boil it …

Product Management

Fitbit: A UX Case Study – UX Collective

The UX behind the habit of exercise<p>There are generally three types of people in the world when it comes to exercising:<p>the fitness freaks who exercise …

Amazon CEO Jeff Bezos: 'Obsessive customer focus' is the key to winning

Amazon CEO Jeff Bezos knows a thing or two about building a successful business. Several analysts have predicted that Amazon will be the world's …

Machine Learning

Brian Balfour: Why SaaS Companies Are Wrong About Product-Market Fit

You're too focused on product-market fit.<p>You can't grow a successful company without product-market fit. Yet, Brian Balfour, the CEO of Reforge and …

23 free device mockups every designer should have on hand

So you’ve finished a big design project and you’re ready to show it off. But hold up—before you run off to do the big reveal, take a moment to put …

VR, AR, and MR: Designing the new reality experience

Change is the only thing that stays the same. In the world of user experience design, this is especially true. How can we, as practitioners, keep …

UX Design

How to Write a Painless Product Requirements Document

While the bulk of documentation is produced in the earlier stages, the implementation stage is one of the most crucial phases of the UX design …

Product Management

Creating Perfect User Flows for Smooth UX

If someone asked you to define the word “flow” or describe an example of one, what would you say? Would you immediately think about flow as it …

UX Design

Product design is a team sport

Dear client,<p>Know that your product is of utmost importance to us designers. We want it to be exceptional, we want it to be successful, and we want it …

A Designer’s Perspective on Working with Product Managers

<i>Guest Post by: David Pasztor</i>A product manager just stopped by the desk of the designer on a lazy Thursday afternoon. The designer showed him …

UX Design

Are Product Managers the New Software Engineers?

Software engineers have long been the vaunted kings of Silicon Valley, but a new power nexus is rapidly emerging: Product management. Now the highest …

Product Management

User Interviews: 6 Best Practices for Product Managers

I learned a hard lesson early in my career — one that I never forgot. I was working on product strategy for a media company. Third-party studies …

Product Management

How To Know Your Product Will Succeed

People often ask me if it is possible to use the tools of persuasion to predict which types of products or businesses will succeed. I’ll tell you a …

Alex Osterwalder at BIF10

Startup Pitch Decks

Brought to you by Attach.io<p>Still don’t know who reads your pitch decks?<p><b>Attach shows you who opens your pitch decks, what pages they read and for how</b> …

How to fix your failing 'customer success' team - The Business Journals

By Gregory Hopkins <br>– Contributing Writer,<p>May 27, 2016, 7:00am EDT<p>"Customer success" is a phenomenon that is taking business-to-business organizations …

Customer Experience

Tired of not getting the right response to your email? Try this instead.

You followed the best practices to get a response to your email, including shortening the overall length and simplifying your language. But you still …

Product Management Lessons: Interview with a Dell PM

Career<p>Product Management Lessons: Interview with a Dell Software PM<p>by <b>Maddy Kirsch, Marketing at ProductPlan</b><p>At ProductPlan, we meet hundreds of …

Product Management

The Past and Future of Product Management

<i>Note: If you enjoy this piece, you might also enjoy my book</i> Product Management in Practice<i>, in which I expand upon many of the concepts described …

Guy Kawasaki: The Top 10 Mistakes Of Entrepreneurs

Few people have seen more of the dumb mistakes entrepreneurs make than Guy Kawasaki, the former Apple evangelist and venture capitalist who has since written 13 books on entrepreneurship, startups, and running businesses.<p>Today at a two-day conference held in Silicon Valley by the startup community …

Entrepreneurship

2016 Web Design Trends to Boost Conversions [Infographic]

Good web design can make or break your business. Research shows that users will make up their mind about how they “feel” about your website (and thus …

A Minimum Viable Product Is Not a Product, It's a Process

<i>“You know that old saw about a plane flying from California to Hawaii being off course 99% of the time—but constantly correcting? The same is true of</i> …

Product Management

Start A Fire

Seven tips for lean market research – GV Library

<b>Want fast answers to big questions about your market, competitive products, or customers’ behaviors and attitudes? First look for existing …

Why Agile Fails in Organizations

Why Agile Is Simple And Complex At The Same Time<p>Who wouldn’t agree that the four core principles of the Agile Manifesto –<p>Individuals and interactions …

Start A Fire

Themes: A Small Change to Product Roadmaps with Large Effects

I’m in love. I’m in love with an idea. A quite simple idea, really. But one that has amazing effects when put into motion.<p>It’s Bruce McCarthy’s idea. …

Product Management

When You’re Innovating, Resist Looking for Solutions

If someone comes to you with a problem, you start thinking of a solution. That’s natural — everyone does it.<p>But as soon as you start thinking of a solution, you unconsciously begin shutting off possibilities for getting a deeper understanding of the problem and therefore of finding a truly …

The Simple Rules That Could Transform How You Launch Your Product

LaunchKit co-founder and CEO Brenden Mulligan, one of Product Hunt's most prolific users, shares his tips for a successful product launch. <br>Continue …

Product Management