Precision Marketing Group, LLC

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How Traditional Advertising Fits In with an Inbound Marketing Plan

Can radio, TV, and print advertising fit in with an inbound marketing plan? The short answer: it depends. Click for our full take.

How to Market Professional Services: 5 More Tactics for Success

Raise your hand if you’ve read a decent number of professional services posts that provide vague tips about connecting with your prospects on a …

A/B Testing HubSpot CTAs: The Simple How-To Guide with Examples

A/B testing your HubSpot CTAs can help you increase your click-through-rate, and provide you with a better understanding of your target buyer’s …

What Is Graymail? And How Is It Ruining Your Email Sender Score?

Have you ever been offered a discount at a retail store in exchange for your email address? Did you offer it up just to get the discount, thinking …

Google AdWords Launches Greater Visibility Into Quality Score Components (And What This Means For You)

A recent update to Google AdWords is changing the way performance marketers understand their landing pages’ Quality Scores. Image via …

9 Ways You’re Killing Lead Conversion with Your Forms

Do your landing page offers have a high bounce rate? Is lead conversion suffering? Your forms could be the culprit. Here’s what to do.

What It Takes to Keep Your CLE Program Competitive in an Evolving Market

Competition among today’s CLE service providers is fierce. Find out where CLE is headed, and learn how you can differentiate your CLE program from …

Why Clients Leave Inbound Marketing Agencies

At some point in my sales conversations with a prospect, I ask if their company has ever worked with a marketing agency. About ninety percent of the …

Inbound Marketing

Retirement Planning Webinar

Are you nearing retirement? Then you’ll want to maximize your Social Security benefits. Learn the ins and outs surrounding filing for Social Security.

Free Special Report

The 2017 Michigan Business Owners’ Exit Strategy Survey<p>Succession Planning Insights & Trends among Michigan Business Owners<p><b>Why read these survey</b> …

Succession Planning

Everything You Need to Know about the BeaconLive Developer's Portal

Complete virtual event integration with your own SaaS applications? Piece of cake! Learn about the BeaconLive Developer's Portal in this product …

Why Content Strategists Take Social Shares Seriously (And You Should Too)

Webinar: See How Hotel Indigo Built a Global Content Strategy to Target Niche Personas<p>Social<p>Why Content Strategists Take Social Shares Seriously (And …

Content Strategy

Shares Are Not Enough: How to Amplify Your Content and Build Links

During my recent content research I came across the ultimate social media marketers quiz. Here are three questions I have for you about this quiz:• How …

Digital Marketing

5 Referral Marketing Strategies for Professional Service Providers

Referrals are a great way to increase sales and clients. Here's how to get more of them.<p>Referrals should be one of the top marketing strategies professional service providers focus on.<p>Why? Because referrals are likelier to translate into more clients than leads generated through other marketing …

7 Content Marketing Tips for New Entrepreneurs

Welcome to the digital age, where content marketing is a must for anyone starting a new venture. The idea of content marketing can be overwhelming for some, especially for those who have little or no experience with it. My advice has always been to read as much as you can before jumping into the …

Is Duplicate Content on Medium and LinkedIn Bad for SEO? by @MaddyOsman

Have you ever asked yourself whether Duplicate Content on Medium and LinkedIn is bad for SEO? The experts weigh in with actual tests they tried!The …

SEO

5 Unexpected Sources of Information On Your Prospects

According to a 2016 study from HubSpot Research, “Buyers Speak Out: How Sales Needs to Evolve,” prospects want to work with salespeople who can offer …

Online Life

4 Valuable Tools for Improving Local SEO

Small business owners, listen up. If you haven’t put marketing energy into your online local search presence, you are going to fall behind your …

5 Ways HubSpot Projects Help You Be a Better Marketer

So you’ve made it through the HubSpot Inbound Marketing Certification. You’ve explored the wealth of HubSpot Content tools. Now you’re ready to start …

The Struggle Is Real: Why Most Companies Fail with Freelance Writers

<b>Guest Contributor:</b><i> Michael Brown is the Founder and CEO of nDash.co, a platform where writers earn work by pitching brands unique content ideas. His</i> …

Heating Up Cold Contacts: PMG Re-engagement Campaign Insights

Nobody wants to be <i>that</i> person. You know, the seemingly spammy marketer regularly adding to the deluge of unwanted emails flooding other people’s …

8 Time-Saving HubSpot Hacks for Busy Marketers

If you’re like us, then you spend an enormous amount of time per week working within the HubSpot Content, Contact, and Reporting tools. Content …

Perspectives from PMG’s Creative Director: What’s the Real Deal with Web Design Trends?

The design world knows no shortage of great ideas, and no real boundaries around the application of those ideas. Creativity is fluid; best practices …

The Best Ways to Use GrowthBot for Marketing & Sales in 2017

If you’re a HubSpot user, you’ve probably heard about GrowthBot. If you haven’t, keep reading—GrowthBot is for non-HubSpot users, too! It’s a free …

What Is Quora and Why Should You Care?

Wouldn’t it be amazing if there was a free, easy to use resource that allowed you to get your most burning questions answered? Questions like... <i>“Does</i> …

11 HubSpot Resources You Didn’t Know About

I like to think of HubSpot as my Marketing Superhero Sidekick. I’ve seen HubSpot save a cold contact from hitting the dreadful “unsubscribe” link in …

Facebook Marketing Tips to Optimize Page Presence in 2017

It's no secret that Facebook is a marketing powerhouse showing no signs of slowing down. But when you really look at the stats, the numbers are truly …

Building Your Foundation: Key Marketing Objectives for B2B SaaS Companies

The B2B Software as a Service (SaaS) industry is growing rapidly. With 7 out of every 10 companies using SaaS solutions, it comes to no surprise that …

Manufacturing Revenue for 2017 and Beyond – Lunch & Learn Key Takeaways

Inbound marketing’s impact on the greater manufacturing community is on the rise. And as big fans of the inbound methodology, our team is pretty …

Interviewing Techniques for the Introverted Copywriter

I've been doing this copywriting thing for nearly fifteen years, and while many things have changed since 2002, one thing hasn't: I still get nervous …