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This Psychological Trick Can Make You a More Empathetic Marketer

Even though I am [<b>redacted</b>] years old, I follow a bunch of trendy Instagram humor accounts aimed at people in their 20s and teens. I’d like to tell …

Psychology

11 Books to Help Your Content Marketing Team

If you’re a chief content officer, copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find …

Digital Marketing

Should you AMP-lify your site in 2018?

This is a question on the mind of many publishers. To help answer it, this post is going to dive into case studies and examples showing results …

SEO

SEO: Content Cruft Cleanup Case Study

If you’ve been paying attention to a lot of the case studies in various SEO blogs, you’ll see more and more articles about content pruning,Related …

SEO

LSI Keywords for SEO: What You Need to Know

LSI keywords are one of the latest and greatest trends and tools in search engine optimization. The snazzy sounding digital marketing acronym stands …

SEO

How Traditional Advertising Fits In with an Inbound Marketing Plan

Can radio, TV, and print advertising fit in with an inbound marketing plan? The short answer: it depends. Click for our full take.

How to Market Professional Services: 5 More Tactics for Success

Raise your hand if you’ve read a decent number of professional services posts that provide vague tips about connecting with your prospects on a …

A/B Testing HubSpot CTAs: The Simple How-To Guide with Examples

A/B testing your HubSpot CTAs can help you increase your click-through-rate, and provide you with a better understanding of your target buyer’s …

What Is Graymail? And How Is It Ruining Your Email Sender Score?

Have you ever been offered a discount at a retail store in exchange for your email address? Did you offer it up just to get the discount, thinking …

Google AdWords Launches Greater Visibility Into Quality Score Components (And What This Means For You)

A recent update to Google AdWords is changing the way performance marketers understand their landing pages’ Quality Scores. Image via …

SEO

9 Ways You’re Killing Lead Conversion with Your Forms

So much goes into a high-converting landing page, from a clutter-free design, to concise, relevant messaging, to an offer that’s aligned to the right …

What It Takes to Keep Your CLE Program Competitive in an Evolving Market

Competition among today’s CLE service providers is fierce. Find out where CLE is headed, and learn how you can differentiate your CLE program from …

Innovation

Why Clients Leave Inbound Marketing Agencies

At some point in my sales conversations with a prospect, I ask if their company has ever worked with a marketing agency. About ninety percent of the …

Retirement Planning Webinar

Are you nearing retirement? Then you’ll want to maximize your Social Security benefits. Learn the ins and outs surrounding filing for Social Security.

Webinars

Free Special Report

The 2017 Michigan Business Owners’ Exit Strategy Survey<p>Succession Planning Insights & Trends among Michigan Business Owners<p><b>Why read these survey</b> …

Everything You Need to Know about the BeaconLive Developer's Portal

Complete virtual event integration with your own SaaS applications? Piece of cake! Learn about the BeaconLive Developer's Portal in this product …

Cake

Why Content Strategists Take Social Shares Seriously (And You Should Too)

Social<p>Why Content Strategists Take Social Shares Seriously (And You Should Too)<p>By Kristen Poli<p>Tags: Bing, Content Strategy, facebook, Google, …

Marketing

Shares Are Not Enough: How to Amplify Your Content and Build Links

During my recent content research I came across the ultimate social media marketers quiz. Here are three questions I have for you about this quiz:• How …

Digital Marketing

5 Referral Marketing Strategies for Professional Service Providers

Referrals are a great way to increase sales and clients. Here's how to get more of them.<p>Referrals should be one of the top marketing strategies professional service providers focus on.<p>Why? Because referrals are likelier to translate into more clients than leads generated through other marketing …

Marketing

7 Content Marketing Tips for New Entrepreneurs

Welcome to the digital age, where content marketing is a must for anyone starting a new venture. The idea of content marketing can be overwhelming for some, especially for those who have little or no experience with it. My advice has always been to read as much as you can before jumping into the …

Is Duplicate Content on Medium and LinkedIn Bad? | SEJ

Orbit Media Studios recently shared findings from a 2015 in-depth survey completed by 1,000+ bloggers to find useful data and patterns. Among many …

SEO

5 Unexpected Sources of Information On Your Prospects

According to a 2016 study from HubSpot Research, “Buyers Speak Out: How Sales Needs to Evolve,” prospects want to work with salespeople who can offer …

Digital Marketing

4 Valuable Tools for Improving Local SEO

Small business owners, listen up. If you haven’t put marketing energy into your online local search presence, you are going to fall behind your …

5 Ways HubSpot Projects Help You Be a Better Marketer

So you’ve made it through the HubSpot Inbound Marketing Certification. You’ve explored the wealth of HubSpot Content tools. Now you’re ready to start …

The Struggle Is Real: Why Most Companies Fail with Freelance Writers

<b>Guest Contributor:</b><i> Michael Brown is the Founder and CEO of nDash.co, a platform where writers earn work by pitching brands unique content ideas. His</i> …

Heating Up Cold Contacts: PMG Re-engagement Campaign Insights

Nobody wants to be <i>that</i> person. You know, the seemingly spammy marketer regularly adding to the deluge of unwanted emails flooding other people’s …

8 Time-Saving HubSpot Hacks for Busy Marketers

If you’re like us, then you spend an enormous amount of time per week working within the HubSpot Content, Contact, and Reporting tools. Content …

Perspectives from PMG’s Creative Director: What’s the Real Deal with Web Design Trends?

The design world knows no shortage of great ideas, and no real boundaries around the application of those ideas. Creativity is fluid; best practices …

The Best Ways to Use GrowthBot for Marketing & Sales in 2017

If you’re a HubSpot user, you’ve probably heard about GrowthBot. If you haven’t, keep reading—GrowthBot is for non-HubSpot users, too! It’s a free …

What Is Quora and Why Should You Care?

Wouldn’t it be amazing if there was a free, easy to use resource that allowed you to get your most burning questions answered? Questions like... <i>“Does</i> …