This Week In Digital

@PHDmediaUSA | Week ending Jul 14, 2017

Amazon May Share Your Alexa Conversations With Developers

Watch what you say to your Amazon Echo. Amazon may give developers transcripts of your conversations with your Amazon Alexa personal assistant so …

Smart Homes

Did Airbnb Kill the Mountain Town?

Brian Barker was living in Portland, Oregon, with a well-paying union job as a spokesperson for the fire department. But despite having “a job you don’t leave”—he had an itch. “I wanted to go live in the mountains,” he says. “I didn’t want to sit in traffic all the time. I was tired of living in …

Housing

Uber CEO Search: Sandberg? No. Wojcicki? No. Mulally? No. Staggs? No. Arianna? No. (And Mayer? No way.)

Uber wants a global CEO — like easyJet CEO Carolyn McCall.<p>I know it’s fun to speculate on the various CEO candidates who might take over at Uber. And that’s what many in the media have been doing since its leader Travis Kalanick was jettisoned in a shareholder pique last month, often quite …

Sheryl Sandberg

Google's Answer to Header Bidding Runs Into Headwinds

Google only recently opened up its header bidding alternative to publishers selling ads through DoubleClick, but already its future is looking …

AdTech

Roku Planning $1 Billion IPO (Report)

The company behind the popular set-top TV boxes is said to be prepping for an initial public offering that would occur before the end of the …

Televisions

Since its IPO, Snap Inc. did exactly what it said it would, so why is its stock struggling?

The Los Angeles tech company behind<p>Snapchatoffers a simple sales pitch to investors: We’ll release features niftier than anything our competitors can produce.<p>In its first four months as a publicly traded company, Snap Inc. has kept its part of the bargain. It has debuted a new mapping tool that …

Snap Inc.

Now You Can Broadcast Facebook Live Videos From Virtual Reality

Users of Facebook Spaces, the company’s social VR tool, can broadcast live video just as if they were in the real world.<p>Facebook Live is coming to virtual reality. Or, more accurately, VR is coming to Facebook Live.<p>Today, three months after Facebook officially launched its social VR platform …

Formula 1 and Snap Inc. announce new global partnership

This partnership with Snap is part of the ongoing Formula 1 strategy to develop the sport on several digital platforms, and of course the Official F1 …

Snap Is Year's Most-Shorted Tech IPO Before Lockup Ends

Snap Inc. is the most-shorted tech initial public offering of the year, with a growing number of traders betting the stock will fall.<p>Investors are …

Markets

SoundCloud sinks as leaks say layoffs buy little time

A tense scene unfolded yesterday as user-generated, music-streaming service SoundCloud held an all-hands meeting to explain to employees why it suddenly had to lay off 40 percent of its staff last week.<p>Exiting team members wanted to know why they weren’t warned, while those who survived the cuts …

Music Industry

Rover raised $65 million for pet sitting

Finding temporary housing for your dog should be as easy as renting an Airbnb. That’s the idea behind Rover, which raised $65 million to expand its pet sitting and dog-walking businesses.<p>The Seattle-based company got a significant vote of confidence from Spark Capital, which is leading the round …

Snap’s post-IPO debacle has investors and analysts wondering how low stock price can go

Things have gotten so bad for Snap since its IPO that investors and analysts have begun looking for historic comparisons to get some perspective on the company’s fall from grace.<p>Consider this fun headline from Barron’s earlier this week: “How Snap’s Post-IPO Flop Compares to Other Tech Giants.” …

Markets

New York Times digital subscriptions get boost from AI and ‘Trump Bump’

To ape Charles Dickens, it is the best of times, it is the worst of times — for media today. Even as President Donald Trump assails news coverage of his administration, his election has reminded America’s citizenry of the value of a vigorous and independent press. And the standard-bearer for …

Journalism

PayPal expands Apple integration, will become a payment option in 11 new markets

PayPal this morning announced an expanded partnership with Apple, which will now see the payment method becoming available as an option on iOS devices, in addition to being available in more markets. Before today, U.S. users could add PayPal as their payment method on iTunes desktop on Mac and …

Instagram makes Stories more visual as it looks to keep users engaged

Instagram has made another update to its continually evolving Stories platform, allowing users to reply to their contacts with videos and photos …

Snapchat

The Problem With Verizon-Disney

Of all the big telecom and media M&A possibilities still out there, a merger of Verizon Communications Inc. and Walt Disney Co. would seem to be the …

Telecoms

Facebook is still trying to get people pumped about virtual reality

Facebook is adding more livestreaming to virtual reality.<p>There are lots of things you can do using virtual reality, you probably just aren’t aware of them.<p>So says Facebook. That belief is one of the main reasons the company announced Wednesday that it’s adding live video streaming to its social VR …

Virtual Reality

Why video ad fraud remains a persistent problem for ad buyers

Where there’s great demand, there’s also great incentive for fraud. That’s a problem for ad buyers looking for new sources of video ad …

AdTech

Google AdSense Bans Pop-up, Pop-under Ad Formats

Publishers using Google AdSense can no longer serve pop-up or pop-under ad formats.<p>Google is “no longer permitting the placement of Google ads on …

AdWords

Brands use workarounds to be found on Snapchat

<i>The Digiday Content Marketing Summit is coming up next month in Vail, Colorado, and we’re opening up a limited number of complimentary passes for</i> …

Advertising Industry

How Time Inc. UK beauty site Powder mixes content and commerce

Since its launch in February 2016, Time Inc. UK’s beauty content and e-commerce site Powder has amassed 250,000 registered users, according to the …

Estée Lauder

Pritchard: Still No Wiggle Room in P&G's Digital Ultimatum

In January, Procter & Gamble Co. Chief Brand Officer Marc Pritchard laid down the gauntlet for digital media: Get your outside audience verification …

AdTech

STIFEL: Buy Snap because it's what investors want Twitter to be (SNAP)

Hollis Johnson<p>A few weeks ahead of Snap's lock-up expiration, shares are trading below their $17 initial public offering price. But that might be because of a simple lack of understanding, according to Stifel.<p>"In our view, Snap is what investors have long wanted (and many still want) Twitter to be; …

Markets

Snapchat IPO Investors Have Now All Lost Money on Snap Stock

Snap stock has fallen below its IPO price of $17 for the first time, roughly four months after the maker of Snapchat went public in March.<p>After …

Markets

Podcast Ad Revenues Expected to Top $220 Million in 2017, Climbing 85% from Previous Year, According to IAB

<i>Research Released in Partnership with PwC US Provides First-of-its-Kind Data-Driven Revenue Analysis of the Largest Players in the Podcasting Industry</i><p>…

Digital Advertising

Facebook's Virtual Reality Runs Into Real Reality

If at first you don't succeed, slash prices and try, try again.<p>That seems to be the strategy at Facebook Inc., which said it would temporarily cut …

Augmented Reality

Microsoft will try to bring better broadband to two million rural Americans in the next five years

The company’s so-called Rural Airband Initiative is an attempt to partner with local providers to boost wireless internet.<p>Microsoft plans to announce on Tuesday a new campaign to try to “eliminate” the gap in high-speed internet access in the country’s hardest-to-reach areas — an effort called the …

Net Neutrality

‘Views can happen by accident’: Publishers are thinking more about watch time — and YouTube

On Wednesday, June 21, the day before the eighth annual VidCon festival in Southern California, YouTube gathered roughly 30 video publishers to …

‘Don’t take away our 15s’: Advertisers scramble to meet the platforms’ new formats

<i>The Digiday Content Marketing Summit is coming up next month in Vail, CO, and we’re opening up a limited number of complimentary passes for content</i> …

The Economist is using Quora to shape its comments section

The Economist is trying to figure out what its new comment section should look like, experimenting on platforms like Quora.<p>The publisher began …