Paul Lefebvre

217 Flips | 8 Magazines | 19 Likes | 3 Following | 4 Followers | @P5919 | Keep up with Paul Lefebvre on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Paul Lefebvre”

The Dramatic Opening Moments Of Blade & Soul

Wildly popular Korean fantasy MMO <i>Blade & Soul</i> finally launches in North America and Europe this Tuesday. Check out the thrilling opening sequence …

Trudeau’s Canada, Again

On Tuesday<b>,</b> Nov. 10, six days after Justin Trudeau, leader of the Liberal Party, was sworn in as prime minister of Canada, I was shown into his office on the third floor of the Parliament building in Ottawa. A dark oak-paneled room, it contained a jumble of outsize furniture chosen by the previous …

Product Camera is a Camera App That Creates Photos of Objects on White Backdrops

The developers behind the popular Android camera app Camera51 have just announced a new app for helping people shoot the photos they need. This time …

These Bluetooth lights turn your bike wheels into turn signals

Safety lights are one of the most important pieces of bicycle equipment, especially if you ride at night or in low-visibility weather conditions. Most look the same -- a large, forward-facing beam under your handlebars and a slim row of red LEDs under the saddle. But Revolights are a little …

Batteries

My Name Is Only Real Enough to Work at Facebook, Not to Use on the Site

I always knew this day would come. The day that Facebook decided my name was not real enough and summarily cut me off from my friends, family and …

Social Media

Federal court overturns Google v. Oracle decision, setting disastrous precedent

Today, a federal court overturned an earlier ruling that allowed Google rights to build Oracle's Java API into Android, setting a broad precedent that already has many legal scholars crying foul. If the ruling stands, it will give software companies copyright over their APIs, the interfaces that …

DuckDuckGo, The Search Engine That Doesn't Track You Like Google Does, Just Got A Lot Better

DuckDuckGo has added an image search, auto-suggest, and places search feature. It's still in beta, but DuckDuckGo plans to officially relaunch next month, DuckDuckGo CEO Gabriel Weinberg wrote on the company blog.<p>Following the PRISM revelations, DuckDuckGo saw a record number of searches in June. …

Windy: A Stereoscopic 3D Soundscape of Wind

Who would’ve thought that weather-themed audio apps would prove such a hit?<p>Way back in July last year, we brought you news on Taptanium’s Thunderspace, a stereoscopic 3D soundscape of thundery weather for iOS, from the creators of popular weather app Haze. Similar to Raining.fm, Thunderspace serves …

Internet ad sales climb to $10.7 billion

Advertisers spent $10.69 billion on Internet advertisements in this last quarter, breaking an all-time record on ad spending, the Interactive Advertising Bureau reported Monday.<p>The trade group tracked a 15 percent year-over-year growth in ad dollars in the third quarter of 2013. In the third …

Advertising

The Web Cookie Is Dying. Here's The Creepier Technology That Comes Next

It may raise hackles to think that U.S. intelligence officials might be monitoring your telephone and Internet communications, but for most of us it’s only the marketers who are really interested in our everyday online activities. And with many billions of dollars at stake, companies are …

Indie outfit hopes to mass-produce Iron Man armor with crowdfunding

The US military isn't alone in planning custom, Iron Man-inspired armor. Iron Man Factory, an independent outfit with its own Tony Stark ambitions, aims to mass produce its own injection-molded line of (unlicensed) Iron Man Mark III suits. And it'll need 5,000 preorders of $1,999 to pull of a full …

Tablets Are Becoming A Favorite Shopping Tool, And They're Used Totally Differently From Smartphones

Retailers haven't paid much attention to the nuances of tablet-based retail behavior, however, due to the devices lower penetration rate. But if they continue ignoring the tablet opportunity — as many have been — they risk missing out on sales on a channel that is quickly eclipsing smartphones.<p>In a …

Google Goes After Reporters With New “Google Media Tools” Site

Google has become the latest tech company to introduce a centralized resource containing tools aimed at courting journalists, with the launch of a new hub called Google Media Tools. The idea is to offer a one-stop shop where reporters can access and learn to use a number of Google services, from …

Mobile advertising to grow 300%, hit $40 billion by 2018

In the next five years, mobile advertising will grow over 300 percent from about $13 billion today to just under $40 billion, Juniper Research says in a new report. Believe it or not, that guidance sounds too conservative, and too slow.<p>Consider just two data points:<p>In the 12 months ending July …

How to Improve Your Klout Score — and Why You Should Bother

You tweet, you post, you share, you comment and you like, but how much influence do you really have online? If you're one of the 400 million social …

How to (Almost) Guarantee Your Web Video Ad Gets Watched

Hey, advertisers: Want to get a Web video watcher to see your commercial?<p>Don’t put it at the beginning of a video clip. Wait until they’re already …

Why Real-Time Bidding Is Going To Completely Change The Equation For Mobile Advertising

RTB is a style of programmatic buying in which digital advertising opportunities are auctioned off in real-time. It should allow ad buyers to take full advantage of mobile's virtues — the ability to target potential customers according to demographics, location, <i>and</i> context. RTB should help sellers …

Instagram ads and the future of brand advertising

Advertisement<p>8 Comments<p>Credit: Wiki Commons<p>From the very day that Facebook(s fb) acquired Instagram, there has been an impending sense of doom that …

Why new moms spend even more time on smartphones than teenagers do

For new moms in the US, spending time on a smartphone is practically a full-time job. A new survey sponsored by AOL found that moms with young children are spending 37 hours a week using apps and browsing the web on their phone, compared to 31 hours a week for millennials, the next heaviest …

Get To Page One In Google And Showcase Your Brand

According to Forrester Research, your videos are much more likely than your text pages to get a coveted page-1 slot in Google. In fact, your videos can have a 50 times better chance of appearing on the first page than any given text page in the index. There aren’t a lot of marketing strategies that …

Air Freshener: What They’re Saying About Apple’s Latest iPad

With Apple’s new iPad Air headed to market on Friday, the first reviews of the device began publishing last night, and they are positive to a one, …

Samsung is pulling another Amazon on Android, but this is even bigger

Advertisement<p>36 Comments<p>As much as Google likes and touts that Android is open, that freedom may come with the cost of some control over the …

Strategies For Getting Mobile-Savvy Shoppers Back in Retail Stores

<i>Carin van Vuuren is Chief Marketing Officer of Usablenet, a global leader in mobile and multi-channel technology and a pioneer in mobile usability. She is an experienced marketer with a diverse background and over 15 years of experience in brand-building and strategic marketing …

Apple maps: how Google lost when everyone thought it had won

Apple's maps have turned out to be a hit with iPhone and iPad users in the US - despite the roasting that they were given when they first appeared in September 2012.<p>But Google - which was kicked off the iPhone after it refused to give Apple access to its voice-driven turn-by-turn map navigation - …

4 Businesses Winning With Mobile Advertising

With 17.4% of web traffic coming directly from mobile this year alone, a 6% uptick since 2012, it's no wonder that more and more companies are …

Content Marketing for Small Business: The Five Ws http://sewat.ch/Hrq1Dx

Can RTB Turn Display Into Search? http://sewat.ch/1h5wO5K

Make Your Own Keywords: http://sewat.ch/1fw70vr