Owen Bolwell

147 Flips | 2 Magazines | 3 Likes | 1 Following | 5 Followers | @OwenBolwell | Drank tea with all three Bee Gees backstage— Digital Business & eCommerce — Co-Founder Peachymama.Com.Au

The Peculiar Math That Could Underlie the Laws of Nature

New findings are fueling an old suspicion that fundamental particles and forces spring from strange eight-part numbers called “octonions.”

Physics

Infographic: The state of mobile marketing in 2018

Mobile advertising is a rapidly expanding part of the communications industry.<p>As more and more individuals use social media via their mobile devices, …

Marketing

Paid Social: The New Focus Group for Brands?

Most marketers know this: What you say your brand is does not a brand make in your customers’ eyes. Your brand is the perception your audience holds …

Public Relations

Research Says This Type of Video Closes More B2B Sales

Here's how getting creative with your approach to case studies can cut out the high-pressure sell.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Recently, business-to-business (B2B) buyers have begun to resemble consumers when it comes to watching videos.<p>According to Google, …

Harvard Business School

So You Want to Persuade Users? Make Things Simple!

So You Want to Persuade Users? Make Things Simple!So You Want to Persuade Users? Make Things Simple!Lyndon Cerejo 2018-07-17T16:15:38+02:00 …

UX Design

10 most hated logos (and what they teach us)

One of the defining features of branding over the last decade is the freedom that social media gives for anyone to launch an immediate personal …

Graphic Design

Five Instagram Marketing Tactics That Build Your Brand And Generate Sales

Along with hunger, fear and love, visual stimulation is deeply embedded in the human experience. Ninety percent of all information is transmitted visually, with the human brain processing an entire image after viewing it for as little as 13 milliseconds. Social media platforms have tapped into this …

Marketing

Brick-And-Mortar Retail Isn't Dead: Just Look At Who's Moving Into Empty Toys 'R' Us Stores

Toys “R” Us, which closed the last batch of its U.S. stores just over a week ago, has left behind not only nostalgia but also hundreds of empty stores across the country. Still, if you thought this paints a gloomy picture of brick-and-mortar retail, you’d be mistaken.<p>As much as consumers mourn the …

Real Estate

How A Fine Artist Built A Million-Dollar, One-Person Business That's True To Her Vision

Iris Scott, 34, makes her living finger painting. That might sound like nice work if someone else is paying your bills, but the Brooklyn artist—known for her impressionistic paintings of the natural world in psychedelic colors—is fully self-supporting. She broke $500,000 in revenue last year and …

Social Media

Death Of The Pre-Roll Is Much Exaggerated

In a <i>MAD London</i> article last week<b>,</b> Alex McIlvenny appears to be ringing the death bell for pre-roll advertising. He is right that user experience …

Digital Advertising

A Newly Relaunched Beauty Brand Is Banking on Success by Embracing Maximalism

At a time when more and more brands are embracing a minimalist, millennial pink-covered approach, Il Makiage is betting on the opposite route.<p>The …

Advertising Industry

5 Reasons Why Your Digital Advertising Metrics Are Inaccurate

If you ask any marketer the big advantages that digital advertising has over traditional, analog channels, “more measurable” has been toward the top …

Digital Advertising

How Mom Bloggers Helped Create Influencer Marketing – Adweek

It’s Women’s History Month, an annual recognition of the many women who have made contributions to history, culture and society, and I find myself …

Public Relations

Design Thinking Comes of Age

There’s a shift under way in large organizations, one that puts design much closer to the center of the enterprise. But the shift isn’t about aesthetics. It’s about applying the principles of design to the way people work.<p>This new approach is in large part a response to the increasing complexity of …

Design

What Generation Z’s Migration Away From Social Means for Marketers – Adweek

For Generation Z, swiping, tapping and scrolling are about as second nature as breathing. For those born after 1997, life without the internet is a …

Why do we buy? Expertise on the psychology of impulse purchasing

<b>How big is the section of your wardrobe that never gets worn? Or the collection of kitchen gadgets you haven’t once used? Shoppers and drug addicts</b> …

Publishers Are Seeing Traffic From More Than Just Facebook and Google

For publishers, the past two years were a lesson in chasing traffic and finding the true value of an audience. Some have shut down and others have …

The Future Of Marketing To Moms In Light Of Social Media Moves

Amazon quietly acquired Twitch for $970 million in 2014 but lately people are noticing. Twitch is a popular online service for watching and streaming …

The State of SEO: What the Latest Algorithm Updates and Reports Are Telling Us

Search engine optimization is a competitive, ever-changing landscape that requires marketers to adapt fast.Google changes its own algorithm up to 600 …

The ‘perfectly optimized’ webpage

Just what is search engine optimization, anyway?<p>It’s the practice of creating a digital piece of content or web page that is Google-friendly. If a …

Amazon Just Did Something Brilliant to Increase Its Profits (And Why You Should Copy It)

This one decision increased Amazon's revenue by over a billion dollars. Steal a page out of their playbook and increase your profit margin by 15% or more today.<p>In a letter to shareholders in April, Amazon CEO Jeff Bezos shared, for the first time ever, the total number of Amazon Prime members (100 …

Business Strategy

Why Business Owners Need to Leave Facebook Right Now

It's suicidal to market your business on a platform that can cease to exist at any given moment, including any social media platform. Here's why.<p>In an effort to fight the proliferation of fake news on its platform, Facebook has announced steps to stop the spread of misleading content on its …

Social Media

Consumers Respond To #Hashtags, Not @Handles

Markters are still navigating how to best use social media to connect with consumers, and as it turns out, hashtags are more effective than …

The Problem With Buying Cheap Stuff Online

Sites like Wish.com are taking out the middleman in retail. Will customers like this new dynamic?<p>The package came in a small black box, covered in tape. It had no return address. Under layers of packaging, there was a box labeled Smart Watch, with no brand name. Inside the box was the watch itself, …

Watch out media companies, brands are here to play - AdNews

The concept of “brands as media companies” is not new. In fact, it’s probably safe to say that if you’re not acting like a media company already, …

Does Social Marketing Really Make Dollars and Cents?

Digital marketing is an investment. It takes time to mature before it can pay you back.<p>7 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>This is a question that has plagued us for years and we have spoken to many “experts,” but they seemed to be speaking in another language. We …

Disappearing jobs around the world – in pictures

Before May Day, AFP’s video and photo teams spoke to men and women around the globe whose jobs are becoming increasingly rare as technology transforms societies

Women in Tech

Opinion: We’re on the cusp of the third digital revolution, and here’s how not to be left behind

Over the past 50 years, two digital revolutions — in communication and computation — have created unprecedented wealth and transformed how we live, …

Fabrication

How Fashion Should (and Shouldn’t) Embrace Artificial Intelligence

The biggest opportunities are in trend forecasting and better supply chain management, but AI in customer service could backfire if brands jump in …

Selling To Millennials Requires A New Set Of Marketing Tactics

As Millennials — now the largest generation in U.S. history — move up the corporate ladder, they're increasingly making meaningful decisions that …