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5 Ways to Optimize Lists for Content Marketing

When you spend time creating great content and being useful on the social web (as well as in the real world) it’s inevitable that you’ll be included …

How content curation enables brands to become trusted, authoritative and helpful

As brands start to commit themselves to content marketing programmes that are as deep and enduring as any major publication, inevitably questions …

New York Stock Exchange Joins Content Marketing Push

The 225-year-old New York Stock Exchange may be perceived as old-school, but it’s trying to prove it’s as digital as the next brand by capitalizing …

Marketing

6 Tips for Creating Amazing Content | Inc.com

The great thing about marketers is that they love to write about themselves. So you can just imagine how happy they are now that content marketing is the hot trend for success. For those who still don't understand what it's all about, here is a simple explanation.<p><i>Instead of advertising, you become</i> …

Marketing

Content marketing best practice: three examples

<b>The end of last year saw Forbes comment that “brand marketers who develop focused content plans with clear objectives in 2013 will reap the rewards</b> …

Is Google's love affair with content marketing usurping SEO?

SEO is the mathematics of marketing. The science, the algorithms, the numbers, the data... you know where you are with the measurable beauty of SEO. …

13 Reasons Why Your Content Marketing Might Fail

The Content Marketing Institute (CMI) has released benchmark research projects in North America, Australia, and the United Kingdom. One overwhelming …

On The Common Ground Of Content Marketing

Unbounce's Expert Digital Marketing Resources (Free)

What is a Good Conversion Rate for My Landing Page?<p>Wouldn’t it be nice if you had a conversion rate benchmark for your industry? See our proprietary …

Leaner, More Effective Content Marketing in 6 Steps | Lean content marketing

Everyone wants to cut the fat from their work flows. Good news: Applying lean methodology to your efforts is simple, and can result in more effective …

Content marketing: why brands are becoming publishers

The big buzzword in the marketing world right now is 'content marketing'.<p>You may have heard it nefariously operating under various names: Custom …

How To Create Great Content For A Boring Industry

It’s difficult to admit that you work in a boring industry but it’s okay if you do.<p>In fact, if your industry is considered boring by most than it’s …

5 Tips for Effective Content Marketing Strategy

Marketers in every industry are recognizing the value of content marketing; it’s becoming the most widely-used strategy according to industry …

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This is because it was advertisement feature content that was published as part of a commercial deal and funded by an advertiser.<p>It is Guardian News …

Gigaom | The opportunities and dangers in the native advertising land rush

Advertisement<p>Even if you’re not in the media or marketing space, you’ve surely noticed that there’s a content boom right now and that many media …

We Need a Better Definition of “Native Advertising”

If you’re looking for marketing jargon in 2013, look no further than “native advertising.” Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, “what ever happened to Pinterest being the next big thing?”<p>But there’s a debate about …

Gigaom | When advertising becomes content, who wins — advertisers or publishers, or both?

Advertisement<p>Andrew Sullivan, the former Daily Beast writer who recently launched his own standalone publishing venture, has made it pretty clear …

Where You Can Go Right, And Wrong, With Native Ads

<b>Editor’s note:</b> <i>Dan Greenberg is the founder & CEO of Sharethrough, the native video advertising company. Follow him on Twitter at @dgreenberg.</i> <i>James Navin is the vice president of Strategic Operations for Sharethrough. Follow him on Twitter @jnavin.</i><p>There has been a lot of talk in the digital media …

Native Advertising: Marketing Flop or Marketing Future?

Pop quiz: Can you spot the native advertising on BuzzFeed’s homepage?<p><i>Which piece of BuzzFeed’s homepage contains native advertising?</i><p>If you answered …

How Inbound Marketing Can Improve Native Advertising

By now most of you have heard the term Native Advertising. And, yea, we can see you throwing your hands up in the air and screaming, "What's up with …

What on Earth Is Native Advertising? [INFOGRAPHIC]

What’s All the Hype About Native Ads, Anyway? Looking Beyond the Buzzword.

Image copyright Timur Djafarov<p>Late last year, yet another industry buzzword emerged: “Native Advertising.” The term has received a lot of media …

Gigaom | Why BuzzFeed’s attempt to reinvent online advertising is a lot harder than it looks

Advertisement<p>If there’s a poster child for the phenomenon of “native” advertising — also known by other names, including sponsored content — it is …

Gigaom | Native advertising: winners, losers and a lot of hype

Advertisement<p>“Native advertising” is catnip to the publishing world these days. For believers, the ad format offers a marketing trifecta: a boost for …

The Natives Are Getting Restless

If you ask 10 marketers for a definition of “native advertising,” you are likely to get 10 different answers. While the concept is as old as …

Native advertising: what's the fuss?

<b>Native advertising is the politically correct term for advertorial.</b> Or rather, it's an upgrade, the digital version of an old practice dating back to …

Jill Abramson Isn’t a Fan of Native Advertising

New York Times executive editor Jill Abramson isn't a fan of native advertising. At yesterday’s Wired Business Conference, which attracted some of …

Advertising

All the news an advertiser can pay for

Some weeks, it's pretty easy to understand why people in the newspaper industry have a reputation for being heavy drinkers.<p>On Wednesday of this week, the Pacific Newspaper Group, the division of Postmedia that operates both the Vancouver Sun and The Province, announced layoffs were in the works. …

Journalism