Oscar Roelofs

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Five best ways to get your brand noticed in 2015

It is important to properly allocate resources for a cross-channel strategy that aligns with your overall business objectives. Every solid PR plan starts with a cohesive strategy. To ring in the new year, here are the top five key ideas to consider when creating a proactive digital communications …

The Most Popular Social Media Marketing Columns Of The Year

Neither Facebook nor Twitter appeared in the headlines of our top 10 columns in 2014. Check them out for tips that go beyond the top two networks!

30+ Social Media Predictions for 2015

The end of a year, and beginning of a new one, is always a fun-filled time for marketers. On one hand, there's a deep sense of reflection around the …

Social Media

True Colors: What Your Brand Colors Say About Your Business [Infographic]

The most prominent brands in the world are defined by their colors. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan, “What can …

Graphic Design

7 biggest marketing and media trends of 2014

In 2014, advertising was in the eye of the beholder.<p>For instance, some thought that with 400 million-plus views, Shakira's "La La La" was the biggest …

50 Proven Ways To Grow Your Email List

You may have already noticed that your website visitors aren’t automatically going to sign up for your list just because you have an opt-in box in your sidebar. Marketers are beginning to face the realities of an online environment that’s oversaturated with generic, low-value offers:<p><i>“Click here to</i> …