Orlee Gillis

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Visual Storytelling

We always want to know the latest and the greatest. Lately, visual storytelling is dominating web platforms, with images and videos being redesigned …

Infographics

How To Make Your Website Design More Engaging

No matter the device, we all want our websites to have sugar, spice, and everything nice.<p><b>But what does that mean in marketing terms?</b><p>Well let’s start …

How to Make $30,000 a year Blogging

If you’re anything like the overwhelmed blogger I spoke to a few years ago, who thought making a full time living from her blog was basically …

Growth at LinkedIn and Twitter has slammed to a halt in the US

Has social media usage almost peaked in the US?<p>The latest stats from the Pew Research Center released today suggest maybe so. The percentage of US users who said they used each social network grew much more slowly between fall 2014 and spring 2015 than it did between previous years since Pew …

Pew Research Center

Facebook is trying to make Twitter obsolete

Twitter still holds one advantage over Facebook, and that's where its "real-time" network plays a big role. 59% of Twitter users that get news from the social network follow breaking news on the platform. That number is just 31% on Facebook.<p>But Facebook may be planning an attack to overcome …

Music Festivals

20 Amazing Writing Tools That Will Rock Your Content Marketing

If you’re a blogger, writer or content marketer…<p>You need to adapt.<p>New technology and on-the-go expectations from your audience have led to a growing …

12 Time-Saving Tools for Content Marketers

Content marketing is the ultimate way to build brand awareness and connect with your customers. It lets you tell your unique story and build huge …

Infographics

These two guys launched a Y Combinator-backed startup to build the LinkedIn for small businesses

Now the 34-year olds have teamed up to launch a Y Combinator-backed startup called Instawork to combat the pain small business owners have to go through when it comes to hiring employees.<p>These struggles can range from finding new hires when turnover rates are high, difficulties reaching potential …

Startups

The Only 6 Content Marketing Steps You Need This Year

The use of content marketing has established itself as one of the most dominant ways to increase customer population in today's market.<p>There's no substitute for it, and no valid excuse for not using it. Content marketing works for all demographics when handled correctly.<p>Image Credit: Flickr, …

Amazon quietly shutters product ads that drove traffic to outside sites

The program allowed many businesses that are not necessarily sellers on Amazon's online marketplace to buy ad space on its website. Targeted ads for specific items would pop up on Amazon's website and drive shoppers to the retailer or manufacturer's own site.<p>"Our customers performed really well …

eCommerce

How to Get the Most out of Your Auction Insights

You’re now a few months into your PPC campaign and you’re feeling on top of the world. But, don’t get too comfortable. Like radon gas in your …

AdWords

Is content marketing a waste of your time and money?

Unless you’ve been living under a rock over the past few years you will have been witness to the surge in brands adopting content marketing …

Marketing

10 Tools That Amplify Your Content Reach

Shares 8K<p>Want more people to see your content?<p>Have you considered new methods of sharing content?<p>Look beyond the big social networks to expand your …

Marketing

NoSQL: The Future of Web Content Management?

Imagine a new content management technology designed to store all of the rich semantic structure, metadata and intelligence about your content. One …

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The Social Strategy: A Five-Step Process For Social Media Marketing Success

It’s well documented that companies with a defined strategy are the ones that experience the most success on social. For others, the challenge is …

Public Relations

Measuring the Impact of Your Content Marketing

This story originally appeared on BrianHonigman.com<p>Recent studies have shown that up to 86% of companies are invested in content marketing; however, about half of B2B and B2C marketers are challenged when measuring the ROI of their content marketing campaigns.<p>This issue is apparent when taking into …

Marketing

Boost your SEO with these 10 free keyword research tools

<i>This story first appeared on PR Daily in August, 2015.</i><p>Whether you are writing headlines or copy for your website, blog posts or news releases, …

Public Relations

How to drive traffic using Affiliate Marketing

The world of business is a risky world. The chances of new businesses failing to survive beyond their first year, when they fail to convert the …

Marketing

20 Most Useful Blog Plugins For Non-Geeks

<b>Blog plugins</b> are short pieces of programming code that add various features and behaviors your blog.<p>If you’re a less technically inclined blogger …

Google Analytics

Who Is Google's New Chief, Sundar Pichai?

In his blog post Monday announcing the surprise restructuring of Google into a conglomerate called Alphabet, Larry Page said this about Sundar Pichai, 43, the eleven-year Googler who will replace Page as Google’s CEO: “Sundar has been saying the things I would have said (and sometimes better!) for …

Sundar Pichai

Wikipedia suddenly lost a massive amount of traffic from Google

Roy Hinkis, SW's head of SEO, says the downgrade is a genuine mystery:<p>What I saw shocked me. Wikipedia lost an insane amount of traffic in the past 3 months. And by insane I mean that the free encyclopedia site lost more than 250 million desktop visits in just 3 months!<p>Here are the most recent …

SEO

The 5 Content Strategy Shortcuts That Aren't Shortcuts At All

Building a content strategy isn't effective when you cut corners. Columnist Rebecca Lieb delves into some popular shortcuts — and explains why they …

The Hidden Meaning Behind 10 Streetwear Logos

See how these streetwear brands got their symbols.<p>A logo is a simple image that can instantly evoke the essence of an entire brand and company at a glance. The power to be influential and publicly recognizable without the aid of words is invaluable, and even more so in the realm of fashion. …