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Marketing Influencer Strategy: 5 Effective Tips

We all know it’s not easy to establish a good influencer marketing plan. So we’re going to help you with that. Below is a document that we hope you …

Influencer Marketing - Keeping it Real

In his recent article <i>The Slippery Slope of Influencer Marketing</i>, Mark Schaefer writes about how he is conscious of the need to turn down offers of …

Influence. Does it Really Matter?

Most businesses understand that engaging with influential people is a good way in which to amplify their messaging across a wider network, drive …

How to use influencers to attract more delegates to your events

Here is how you use Onalytica IRM to attract more delegates to your events.<p>1/ Upload your event content such as descriptions, session tracks, …

How to Run a Successful Influencer Program

The influencer marketing marketplace is relatively nascent and fragmented, with many different approaches to the same challenges and opportunities. …

Influencer Identification - The Good, the Bad and the Ugly

Influencer programs, influencer marketing, influencer outreach… with influencers increasingly providing the gateway to consumers and decision makers, …

How to make your B2B marketing budget work harder

Have you ever walked into a mall to get a coffee and walked out with new garment or another item you had no idea you were going to buy when you …

How to Optimise Your Content Marketing Strategy

Content has become an essential currency for marketers. Though companies have been producing informative content such as white papers, case studies, …

Getting Your Content to the Right Person at the Right Time

One of the hottest marketing tactics today is content marketing. According to the content marketing institute content marketing can be thought of as …

How to Build an Influencer Program (That Gets Results)

When executed correctly, influencer marketing is an incredibly powerful way in which to spread your messaging across a wide range of networks, and …

Mental Health: Top 100 Influencers and Brands

We were very interested in seeing which mental health influencers and brands were leading the online discussion, so we analysed 818K+ tweets from …

Renewable Energy: Top 100 Influencers and Brands

We were interested in seeing which topics were most popular among the top renewable energy influencers, so we analysed their tweets and blogs from …

Edtech and Elearning 2016: Top 200 Influencers and Brands

TOPIC ANALYSIS<p>We were interested in seeing which topics were most popular among the top edtech and elearning influencers, so we analysed their tweets …

Education Technology

Virtual Reality 2016: Top 100 Influencers and Brands

<b>Bob O’Donnell – President and Chief Analyst at TECHnalysis Research</b><p><i>“Virtual reality and augmented reality are bringing a much needed boost in</i> …

Virtual Reality

Digital Health 2016: Top 100 Influencers and Brands

Digital Health is the convergence of the digital and genetics revolutions within medicine and health. The goal of digital health is to ultimately …

The London Games Festival: Top 100 Influencers and Brands

The London Games Festival took place from 1st – 10th April 2016 and featured an exciting new celebration of the art, culture and business of video …

Digital Marketing: Top 100 Influencers and Brands

The internet has drastically changed how consumers behave and how businesses market their products and services. Traditional marketing models still …

Innovate Finance Global Summit: Top 100 Influencers and Brands

The Innovate Finance Global Summit 2016 took place on 11th April 2016. #IFGS2016 championed and celebrated the latest developments in FinTech at the …

Cyber Security and InfoSec: Top 100 Influencers and Brands

Cyber Security and InfoSec remain critical concerns for brands and governments who need to safeguard their information against espionage attacks and …

Cybersecurity

Beauty Bloggers: Top 100 Influencers and Brands

No stranger are we to the conversation of ‘beauty’; a huge topic and industry that is discussed online day in, day out. Where it used to be most …

MWC 2016: Top 100 Influencers and Brands

Mobile World Congress (MWC) 2016 took place in Barcelona from 27th Feb – 2nd March 2016. More than 2,200 companies attended, exhibiting their new …

Open Source: Top 100 Influencers and Brands

Open source is the practice of granting universal access to a product’s design or blueprint, and allowing its redistribution, including subsequent …

Red Hat

Artificial Intelligence & Machine Learning: Top 100 Influencers and Brands

The term Artificial Intelligence was originally coined by John McCarthy in 1955, defining it as “the science and engineering of making intelligent …

Sustainability: Top 100 Influencers and Brands

There may be few other categories where the information shared and community built could be of more significance than around the topic of …

Social Selling 2016: Top 100 Influencers and Brands

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, …

IoT 2016: Top 100 Influencers and Brands

The Internet of Things (IoT) is the term used to describe the networking of physical objects, such as consumer electronic devices, vehicles, …

Internet of Things

The Super Bowl 50: Top 100 Influencers and Brands

Sunday 7th February 2016 saw one of the biggest sporting events in the world take place, the Super Bowl, where the Denver Broncos took on the …

Tackling Obesity: Top 100 Influencers and Brands

Obesity worldwide has more than doubled since 1980. The fundamental cause of obesity is an energy imbalance between calories consumed and calories …

Cloud: Top 100 Influencers and Brands for 2016

Cloud storage is the solution to the ever increasing demand for accessing data anywhere, from any device. In 2015 we uncovered the top 100 cloud …

Innovation