Olivier Leblond

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Are You Making These 8 AdWords E-Commerce Mistakes?

AdWords is one of the most effective methods of driving traffic to your e-commerce website. However, if poorly managed, it can result in a huge waste …

A Look Into the Hot Facebook Marketing Trends of 2016

Facebook will be the best option for brand and direct response advertisers in 2016 if you understand it deeply enough, spend time on optimization and …

AdTech

Programmatic advertising and the rapid changes in digital ad space

With all the rapid changes happening in the digital advertising space, especially around the exploding growth of computer-driven programmatic advertising, I needed a crash course to get up to speed.<p>I was fortunate to stumble on this ABC’s of Programmatic Advertising whitepaper from Marin Software, …

Facebook Ads Strategy: How Marketers Need to Alter Their Techniques

Do you use Facebook ads? Want to learn the latest strategies? To discover what’s changed with Facebook ads and how to get better results, I interview …

Facebook Ads

Pornhub Adds Free Virtual Reality Section for Oculus, Google Cardboard

The porn industry is investing heavily in virtual reality, which is increasingly the case when new technology enters the market. The latest move to …

Virtual Reality

This former ad agency CEO says the ad industry has 3 major delusions holding it back

Hoffman has become known as the "Ad Contrarian." He sold his firm in 2013 and since then the caustic, but funny ex-ad man has made a name for himself in critiquing the ad business.<p>Speaking at the Shift 2016 conference in London on Tuesday, he said that there are three major misconceptions clouding …

New Jersey

14 Behavioral Email Marketing Examples

The inbox continues to evolve and become an essential part of the customer experience in 2016. In this article I’ll show off brilliant examples of …

Hyundai’s augmented reality app helps idiot-proof car maintenance

Cars are really complex these days. Even simple vehicle-related tasks can be can be difficult if you're not car-savvy and you need to follow the instructions in the ever-growing owner's manual.<p>To make life easier for its owners, Hyundai has built an augmented reality app called the Virtual Guide. …

Augmented Reality

Ex­-Googlers raise $1.4M to launch AdHawk ad campaign management platform

A couple of ex-­Google AdWords guys, Todd Saunders and Dan Pratt, have launched a software platform called AdHawk to help companies navigate the often-choppy waters of multiplatform online advertising.<p>AdHawk goes into private beta today, Saunders and Pratt said. The two also announced a $1.4 …

If location-based marketing means focusing on the blue dot, you’re missing the point

That useful little blue dot on your smartphone’s map is like a flame to a moth for location-based marketers.<p>But as I found out from Mike Schneider, VP of marketing at Skyhook, during our webinar “Drive ad revenue with precise location targeting,” if you focus on pushing offers, messages, and …

Car infotainment systems distract drivers even when voice-controlled

Car infotainment systems that use voice commands may let drivers keep their hands on the wheel, but they're still highly distracting.<p>It takes drivers …

Buick

Google and Facebook: voracious giants with the power to create the future

The internet powerhouses are using their billions to challenge in sectors far removed from their original business models<p>The web’s biggest consumer companies make the bulk of their incomes, and have built up vast assets, from targeted advertising. It accounts for around 90% of Facebook’s revenue …

Bodyscapes: Spectacular Black Light Body Art Photography by John Poppleton

John Poppleton‘s personal motto as a photographer and artist has been to ‘cherish something different.’ The first roll of black and white film he …