Olivia Mcdowell

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How social proof can help your website

Social Proof is the 'new marketing', the art of creating positive influence around your brand using our natural reliance on others for cues that …

Five things great brands will do differently on social media in 2016

It’s easy to be distracted by the latest shiny innovations, but a focus on quality content and media planning are key for successful social media marketing<p>Social channels have become walled gardens, offering meaningful mobile reach and relative safety from fraud and adblockers. Ironically there’s …

Public Relations

How Timely Social Media Can Keep Your Customers Happy

<i>by Christopher Koch is the Editorial Director of the SAP Center for Business Insight</i><p>A brand’s silence in social media is deafening.<p>Customers who tweet a brand expect a response. More than half (53 percent) want to hear back within an hour. And when the tweet references a problem, that figure jumps …

Public Relations

How to Build a Marketing Campaign that Appeals to Generation Z

Technology enables brands to connect with audiences on a personal level cost effectively, at incredible scale. Facebook, Twitter, and Snapchat all …

Marketing

5 Strategies to Empower Your Digital Marketing Campaign

Though direct mail is bound to reach 70-80% of potential borrowers and ensure up to 28% better results, digital marketing may be the way to go considering how lead generation costs can be quite high in many sectors.<p>Though direct mail is bound to reach 70-80% of potential borrowers and ensure up to …

Marketing

7 Ways 2016 Will Force Your Content Marketing Strategy to Change | Inc.com

The world of content marketing can be challenging, confusing, and frustrating, but at least you can never say it's boring. There are always new ways of engaging customers, sharp new trends in competition and user behavior, and new opportunities to find additional visibility. The best performers in …

Marketing

10 Tools for Better Content Marketing in 2016

Content marketing can be a time-consuming tactic. Sixty percent of marketers are creating at least one piece of new content each day.<p>Content marketing can be a time-consuming tactic. Sixty percent of marketers are creating at least one piece of new content each day.<p>Luckily, as content marketing has …

Infographics

Instagram launches live video for Stories, disappearing photos & videos in direct messages

After a tease earlier this month, Instagram today announced its new live video functionality available within the app’s <i>Stories</i> feature. The app also gets disappearing photos and videos within direct messages including group chats.<p>In August, we introduced Instagram Stories as a way to share all the …

Google Maps now tells you how busy a place is in live time, detailed business hours, more

Google introduced a feature that lets you to see the popular times of businesses and destinations in Search and Maps last year, and today that feature is getting a really cool addition: the ability to see the relative popularity of a given place in <i>live time</i>. Google also says it is adding the …

Twitter brings ranked conversations to mobile devices

Seeing popular replies first<p>Twitter introduced a new design for replies today that ranks tweets within conversations according to signals including whether you follow the person who replied and whether the author replied. The personalized ranking means that different people will see a different set …

Mobile Devices