Oliver Frings

7 Flips | 1 Magazine | @OliverFrings | Keep up with Oliver Frings on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Oliver Frings”

Jul 31, 2018 By Kevin George<p>In this era of hyper-personalization, your email subscribers likely only pay heed to emails that speak to them directly …

Umfangreiches Wissen über Kundenverhalten essentiell | Marketing & Vertrieb

<b>acquisa: Herr Uhlig, welche Rolle spielen Daten im Marketing von Bonprix?</b><p>Karsten Uhlig: Ein datengetriebenes, messbares Marketing ist schon immer …

Forget the 4 P's: Here's How to Measure a Customer-Focused Marketing Strategy

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Last month I was at IBM Amplify and the big focus there was the fleeing of the traditional four marketing P's (product place, price and promotion) and a migration toward the new one C: the customer. This shouldn’t come as a surprise. With …

Jul 31, 2018 By Kevin George<p>In this era of hyper-personalization, your email subscribers likely only pay heed to emails that speak to them directly …

Security: Let’s Not Fight It

<i>Guest author and Salesforce MVP Geraldine Gray (aka @GeraldineGray) brings Salesforce security to its knees.</i>In lots of organizations Salesforce …

Fight Club