Oisin Quinn

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Brand Awareness for Heineken’s New Beer Quickly Reached 23% With Mobile Push

Mobile advertising has long been regarded as a tactic for retailers and brands to drive conversions and lead generation, but that stereotype is …

Google Unveils New Ads Built With Mobile in Mind

Google announced new mobile display formats and tools for advertisers today, making it easier to build campaigns in a multi-screen world.<p>Among the …

Crispin Porter + Bogusky Will Bring Corona Beer to Brazil

Corona Beer is coming to Brazil, courtesy of Crispin Porter + Bogusky. The global agency's new São Paulo office, which opened in February, has been …

Perfectionist microbreweries may reverse Japan’s slide into canned cocktails

Kirin Breweries, one of Japan’s top beermakers, is about to pay $9.2 million for a minority stake Yo-Ho Brewing, a brewery with just 30 employees located deep in Japan’s mountainous Nagano prefecture, Nikkei’s Asian Review reports. While Yo-Ho’s staff is small, the company’s Yona Yona Ale has been …

Seizing China’s new digital opportunity

The rise of digital technology has become a global business issue. The global managing director of McKinsey & Company discusses some of the big and …

The glittering power of cities for luxury growth

The global economy is experiencing an unprecedented shift toward emerging-market cities. Here’s a road map of where luxury-goods companies should …

Big Data Analytics Vs. The Gut Check

<b>Editor’s note:</b> <i>Steven Hillion is co-founder of Alpine Data Labs where he leads development of an enterprise platform for advanced analytics. Before joining Alpine, he has managed teams of data scientists and engineers at companies such as Siebel and Greenplum.</i><p>Data is more varied and fast-moving than …

A Hedge Fund Manager, Nas, Snoop Dog And Jared Leto Are All Investors In This New Trading App

Vivien Killilea/Getty Images<p>Howard Lindzon has made a lot of money trading for other people as a hedge fund manager.<p>Now he's putting nearly $1 million dollars behind Robinhood, an app that lets people trade stocks whenever they want, with no commission fees.<p>Lindzon told Business Insider that this …

Hedge Funds

Bitcoin-mining computer company faces shutdown by US authorities

US regulators have moved to shut down Butterfly Labs, a Missouri-based company they allege deceptively marketed computers designed to produce the virtual currency Bitcoin.<p>The Federal Trade Commission (FTC) said the company charged thousands of consumers between $20m-$50m for its Bitcoin computers …

iPhone 6: Apple's newest smartphone raises prices when when most smartphones are getting cheaper.

<i>This article originally appeared in</i> Business Insider.<p>A realization is gradually setting in for Apple investors, customers, and devotees: Apple has …

Steve Jobs' Pivotal Life Moments (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Time may be linear, but the path between birth and death is filled with twists, turns, backtracks and offshoots. If you’re very, very lucky, your life path may eventually inspire others to follow in your footsteps, as is the case with the …

Tech Industry

LinkedIn takes steps toward an ad network

With its recent acquisition of Bizo, LinkedIn is building out what some say will be one of the more powerful ad networks available, giving it the …

How to Build an Influencer Marketing Strategy

Today, consumers are bombarded with messages from marketers about how those marketers' products or services are better than those of others, and how …

Why Crowdfunding Is a Must-Have Marketing Tool for Brands

When UC Berkeley decided to offer its executive education course on corporate crowdfunding, some faculty members wondered what relevance crowdfunding …

Alibaba Kicks off its IPO on the New York Stock Exchange

Alibaba, the Chinese e-commerce powerhouse, started trading on the New York Stock Exchange (NYSE) today at a price of $92.70 per share. The company set its initial public offering (IPO) at $68 per share on Thursday, which would put it on track to raise at least $21.8 billion. It follows a previous …

3 More Reasons for Brands to Use Instagram to Boost Influence and Drive Sales

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Instagram is a unique medium for brand advertising unlike any other platform in the social space. The visually driven community allows users to communicate in the universal language of photos and videos, opening the world to the …

Public Relations