Ofunre Iriobe

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CBN takes cashless campaign to markets - BusinessDay : News you can trust

Ahead of second quarter 2014 deadline for full implementation of cashless policy across the country, the Central Bank of Nigeria (CBN) is spreading …

From co-creation to the rise of the hyper-disgruntled consumer

Co-creation may be one of the most over-hyped trends in marketing, but many brands overestimate the degree to which consumers want to engage with …

Start-up Strategies to Build a Business the Affordable Way

When I started my career as an entrepreneur, my office was so small that when a visitor arrived, my wife, who was also my secretary, would have to leave the room. We had just enough space for two chairs. My only capital when I started Trans Pacific Traders in 1946 was my accumulated military pay. …

Small Business

Do Parking Meters Dream Of Digital Thermostats? An NYC UX Failure

And they called it the MuniMeter.<p>As a tech fetishist and frequent hunter for New York parking spots, I have lived and interacted with these new …

Jack Dorsey

What Earworms Can Teach Us About Creating New Habits

What can singing in the shower teach you about making good habits? More than you think.<p>When we learn song lyrics, we don’t just look at the written lyrics and know them, nor can we listen to a song just once and immediately sing it.<p>Learning the lyrics of a song is a process that often goes …

How Do You Create A Culture Of Innovation?

Scott Anthony, a managing director at the innovation consulting firm Innosight, offers a step-by-step guide to building innovation into your company’s DNA.<p><b>This is the third part in a series by Scott Anthony, author of The Little Black Book Of Innovation.</b><p>It sounds so seductive: a “culture of …

Google Reveals Its 9 Principles of Innovation

Want to know what’s in Google’s secret sauce? Chief social evangelist Gopi Kallayil dishes out the tech giant’s success recipe.<p>Ever wonder what makes the Google the holy grail of productivity and creativity? There’s no magic in the drinking water at the Mountain View, CA company. The tech giant …

Ren Skincare’s Adult-Only Web Spot

The brand recently released a two-minute web film that “celebrates beautiful clean healthy skin.” And lots of it.<p>The video features some lovingly …

Skin Care

Don’t Love Your Job? Teach Yourself A New One

This is the story of how one woman became a designer without going to design school. Karen Cheng’s experience offers valuable insights for anyone itching to do something different.<p>I got my job as a designer without going to design school.<p>I wanted to change careers and become a designer, but I …