Mobifly

674 Flips | 11 Magazines | 1 Like | 1,404 Followers | @OdiCabs | Mobile Marketing

Getting There Is Half The Fun: Email As A Destination

Email is usually seen as a way to get people from one point to the other. But Dee Anna McPherson, SVP of marketing for Movable Ink, believes it …

Brothers secure €1.4m backing for video start-up

Spirable creates video content for use primarily on social media channels<p>Tue, Feb 6, 2018, 20:45<p>Spirable, a technology start-up cofounded by two …

8 key Google Analytics reports for SEO

<b>Any stellar SEO strategy should be meticulously tracked and heavily data-driven.</b> Gut feel is great when deciding on which new pair of shoes to buy, …

Steps to measure marketing profitability of your channels, products, markets, and customers

<i>In today's highly competitive environment, profitability control is a crucial control to put in place in your company at the start of the year.</i><p>In my …

SocialRank’s new product helps marketers understand why tweets go viral

The team at SocialRank has spent the last few years building ways for brands and marketers to get a better sense of who’s following and engaging with them on social media. Until now, they’ve been doing that on an account level — plug in an account and you get a SocialRank report covering things …

Social Media

Six Unstoppable Disruptions in Marketing Technology

<i>The Biggest Disruptions in Marketing Technology You Should Be Expecting This Year</i><p>Speaking to top marketing leaders in the industry led us to believe …

This Startup Promises a New Way to Make Money on the Internet With Newsletters

The age of Internet publishing means its possible for anyone to find an audience and share their voice. But getting paid for that voice is another …

How to Prepare Your Marketing Team for Mobile and Voice Search Takeover

Amplify your search success with cutting-edge SEO contractors!<p>Of all of the moving pieces that work together to support a digital marketing strategy, …

5 Disruptions to Marketing, Part 5: Artificial Intelligence (2018 Update)

Whew! This is the final part 5 of a five-part series, providing an update on the 5 Disruptions to Marketing as 2018 marches forward. If you have not …

Artificial Intelligence

Valentine’s Day Marketing Ideas to Grab Customers’ Attention

Love is a multi-billion dollar industry. With last year’s total consumer spending sitting at an impressive $18.2 billion, Valentine’s Day has become …

How much should you pay for an Instagram post?

When most people think of influencer marketing, they think of paid Instagram posts from the Kardashians.While celebrity endorsements are one aspect …

Public Relations

Amazon is removing ads from its Prime Exclusive Phones

If you wanted a cheaper phone from Amazon, that used to come at the cost of having ads take over your lock screen. That won't be the case anymore, as Amazon is removing them from both new phones and from ones customers have already purchased.<p>Amazon said Tuesday that its line of Prime Exclusive …

Apple considers rebates for some iPhone battery replacements

Apple Inc. responding to U.S. Senate questions about its decision to slow performance on older iPhones, said it is considering rebates for battery replacements for some users affected by the issue.<p>In a letter to the Senate Commerce Committee made public Tuesday, Apple said it may offer the rebates …

Samsung's Chromebook Pro is down to $479 for one day only

Samsung's Chromebook Pro hit $450 during the holidays, but right now Best Buy has every other retailer beat on pricing. Amazon has it for $499, as …

NYPD Rolls Out iPhone 7 and 7 Plus Handsets to Manhattan Officers, Replacing Windows Phones

The New York Police Department is making good on a promise made last year to dole out iPhone handsets to its officers, replacing around 36,000 Windows Phones as part of a new hardware upgrade strategy, reports the <i>New York Daily News</i>.<p>The NYPD has been rolling out hundreds of the phones since …

Amazon is undoing the worst part of its cheap Prime phones

Amazon’s Prime Exclusive Phones have always been something of a devil’s bargain. In exchange for deep discounts on unlocked phones, users had to live with lock-screen ads, which had a unique way of searing themselves into your brain after a day of routine smartphone use.<p>Now, <b>Amazon is removing those</b> …

Why Can't I Answer Calls On iPhone X? There's Apparently A Glitch

There's no greater frustration than finding out your phone has unexplainable errors. Recently, iPhone X owners have met this fate, faced with a bug …

How to check battery health and disable battery performance throttling in iOS 11.3 beta

As promised, Apple has included a new screen in the iOS 11.3 beta 2 settings called Battery Health (Beta) available on all iPhones since iPhone 6. This view includes information about the maximum capacity of the battery in the device, and describes whether the battery has degraded to the point …

Mobile Messaging Drives Customer Engagement

Mobile use is growing fast, with 79 percent of the population in the US owning a smartphone. Among Millennials, that number goes up to a staggering …

Mobile Marketing Platform Swrve Jumping To OTT

Swrve, a mobile marketing and consumer engagement platform company, is expanding its reach to over-the-top streaming video devices like Roku, Apple …

119 Facts You Don't Know About Email Marketing [Infographic]

While your digital marketing options and tools continue to evolve and develop, email marketing remains a key component of any successful …

Marketing

Consumer spending on mobile apps to reach $110 billion in 2018

Worldwide consumer spending on mobile apps will grow by roughly 30 percent next year to over $110 billion according to a new report from app market …

Mobile Marketing Means Serious Business

A big theme in Gartner’s recent Multichannel Marketing Effectiveness Survey (client subscription required) is the emergence of mobile as a dominant …

There Is No One-Size-Fits-All Approach To Mobile Apps

AdExchanger |"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s …

Apps

8 uses of QR codes for a measurable marketing campaign

How to utilise QR codes for a better marketing strategy that reaches, engages and converts your audienceIn the introduction of better and faster …

Marketing

How Much Does it Cost to Market an App?

So, you consider building an app to deliver the ultimate experience to your mobile customers or want to start a mobile app business? Either way, you …

Marketing

5 Ways Mobile Apps Can Help You Grow Your Business in 2018 [Infographic]

If you still run a business that doesn’t have its own app, you’re missing out on a world of opportunities. Over the years, the number of people glued …

Why Many Online Shopping Sites Are Becoming Mobile Shopping Apps

<i>Why are online shopping sites becoming mobile shopping apps? originally appeared on Quora:</i> <i>the place to gain and share knowledge, empowering people to learn from others and better understand the world</i>.<p><b>Answer by Julia Tokareva, Software Development Consultant at RubyGarage, on Quora:</b><p>The general …

In Memoriam: The Marketing Common Sense That Will Die In 2018

Despite their practicality and strong value, they were discarded for being either too primitive or no longer a trend to the new generation of …

Marketing

Mobile no longer a marketing after-thought. Entries for the MOMA Awards 2018 now open

Mobile is rapidly becoming its own marketing channel, rather than an ‘add-on’ that replicates desktop and TV ads, to mobile video programmatic …