Odea

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The Five Hiring Mistakes That Taught Me How To Recruit

I learned to recruit employees by doing it at a rapid pace in two companies. In the first company I recruited hundreds of newcomers and in the second company, I recruited thousands more.<p>When you interview and hire huge numbers of people, you are going to make hiring mistakes. Here are five of my …

Employment

5 Free Marketing Tools Small Businesses Can't Afford To Ignore

Think that it takes lots of money to market your business effectively? Nope. There are a number of online marketing tools now available to help you attract and sell to more customers without costing you a dime.<p>Here are five of the most effective marketing tools your business should be already using:<p>…

Marketing

8 Social Media Content Ideas for Marketers

Do you have trouble coming up with original social media posts each day? Looking for quick and easy content prompts to help? When you have a lot of …

Social Media

Blogging Should Be Part Of Your Marketing Strategy

Blogging is still killing it in the SEO world. Here’s why: No matter if you’re a local business or a multinational company, you care about leads. …

Marketing

How to use your calendar to maximize your effectiveness

This simple practice will help you accomplish your goals.<p>I’ve combined knowledge from several amazing books (<i>The Effective Executive</i>, <i>The 7 Habits of</i> …

7 Best Interview Questions to Help You Hire Your Company's Next Rock Star

It's not about resumes and references when you're looking for rock stars. It's about getting to what matters: drive, vision, and cultural alignment.<p>This past weekend I assisted a client in vetting candidates for a critical position. She called Friday night, and said, "Marissa, I interviewed this …

7 Tips to Increase Employee Happiness and Productivity

The benefits of a happy staff are obvious and self-evident. Aside from the numerous studies that link employee happiness to greater productivity in the workplace -- a fact that any disgruntled employee could have told you for free -- an unhappy workforce simply makes for a miserable …

The Workplace

Is Your Employee Ready to Be a Manager?

You have an ambitious team member who’s asking to be promoted to manager. He’s great at his job, but is he really ready to lead? How do you judge his skills and experience? What’s the best way to measure his potential?<p><b>What the Experts Say</b> <br>As a manager, you’re always on the lookout for the next …

Social media advertising and brand posts: four lessons to live by

How do you get your brand posts and advertisements across to consumers without them feeling bombarded and switching off? Top digital marketers provide some insider tips.<p>A recent study by global market research company Kantar TNS found that many consumers feel bombarded by branded content on social …

10 Easy Tricks to Help You Stop Procrastinating And Get Back to Work

Laziness begets laziness.<p>Why go to the gym tonight? After all, you haven’t gone in a week. Why take out the garbage when your whole apartment is a …

Marketing, Branding, PR, Advertising ... Oh, My!

While they often get lumped together in industry types or job descriptions, marketing, branding, PR, and advertising are not all one and the same.<p>As someone in the marketing world, I get introduced all the time as a publicist. This drives me crazy, not because I have the alphabet soup after my name …

Public Relations

10 Success lessons from Tim Ferriss – “The Indiana Jones of Digital Age” for entrepreneurs

Share5<p>Tweet<p>Share2<p>+11<p>Shares 8<p>Tim Ferriss is a serial entrepreneur, author and public speaker with an estimated net worth of $20 million. He runs a …

Tim Ferriss

Keep on running: train your brain

Even amateur sportspeople can learn to stave off exhaustion with a few mental tricks, says Amit Katwala<p>Where does fatigue come from? It doesn’t come from the body. Even when people exercise to exhaustion, studies have shown that there is fuel left in the tank – one found there was enough energy …

10 Best Ways to Keep Employees Happy, Engaged, and Motivated

Here's what leaders and employees can do together to boost employee engagement and motivation.<p>If you haven't heard, it's worth repeating: Gallup revealed that in 2015, only 32 percent of U.S. workers were considered "engaged" in their jobs, meaning they were involved in, enthusiastic about, and …

The Only 3 Things to Do (Over and Over) to Make Your Brand Stand Out

CEO of ReviewTrackers<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Customers want more than an experience. They want emotion.<p>Customers want a brand that they feel they need in their lives, according to the “The Brand Gap” by Marty Neumeier. The definition of a “brand is a person’s …

Customer Experience

10 Tips for Building Sustainable Business Success - Small Business Trends

When learning how to build a successful business, many tips offer ways to find success, but not as much in the way of sustaining that success. So …

Small Business
Employment

5 Tips for Content Marketing to Promote Your Startup Brand

Content marketing to promote a startup can be challenging, but rewarding work. The best content marketing covers all types of media that’s used to …

Marketing

10 Simple Habits of Insanely Productive People

Surround yourself with inspiring, sharp, and positive people.<p><i>What are some uncommon ways to work smarter instead of harder? originally appeared on Quora --the knowledge sharing network where compelling questions are answered by people with unique insights.</i><p><b>Answer by Nelson Wang, founder of</b> …

Mark Zuckerberg

5 Ways Personal Growth Makes Your Business Stronger

Being an entrepreneur is more than the business you start. People buy from the person or the idea behind the business. They make that buying decision when they know the entrepreneur, like him and/or his business, and have some trust. You have to continue growing as an individual to be an …

The Pathetic State Of Mobile Marketing And Advertising

Nearly four years ago I wrote a post in which I described mobile marketing as being The Elephant In The Room For Marketers. A little history lesson if you don’t mind.<p>In that piece the “elephant” was described this way.<p>First by Digiday in which Brian Morrissey referred to 2012 as “It’s the Year of …

Digital Advertising

Take the test: Is your work a job, career or calling?

— Mary has a job at a hospital. She considers her job a chore and mainly works for the paycheck to support her family and interests away from work. …

How to Make Yourself Work (When You're Not in the Mood)

How to beat procrastination and get things done even when you don't feel like working.<p>Procrastination affects everyone. It sneaks up on most people when they're tired or bored, but for some, procrastination can be a full-fledged addiction. They avoid all day the work that is right in front of them, …

12 funniest parenting posts on Facebook this week

Parents are funny — especially on Facebook! And we love them for it.<p>Because when the pages of Facebook overflow with images of picture perfect BBQs, content children, and family selfies taken during cross-country roadtrips marked #qualitytime, it’s easy to believe you’re the only one who wants to …

3 Things Besides Money You Need to Start a Successful Business

Knowledge and expertise, embodied in a strategic plan, properly executed, can make all the difference for your startup.<p>CEO, Jakt Digital Product Design & Development Studio<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Over the past four years I’ve met hundreds of entrepreneurs and …

Entrepreneurship

17 Rules of Email Etiquette You Need to Know

Keep these things in mind before you send another message.<p>US employees spend, on average, about a quarter of the workweek combing through hundreds of emails.<p>Despite the fact that we're glued to our reply buttons, career coach Barbara Pachter says plenty of professionals still don't know how to use …

10 Ways to Make a Great First Impression, According to a Harvard Psychologist

Amy Cuddy says people answer one question when they first meet you -- and that answer lays the foundation for a business relationship.<p>Say you meet a new potential customer, a potential employer, or anyone with whom you want to establish a business relationship.<p>Which matters more:<p>Showing that you're …

Self-improvement

Help Your Learning-Disabled Child To Become More Motivated

Parents and teachers are always balancing the question of whether a student with learning disabilities is doing the best work he can or if he is …

7 Ways to Build Social Skills and Prevent Bullying

Your child does not have to be popular to have solid social skills. But having good social skills can do a lot to enhance your teen's life. Not only …

Communicate