Nydia

144 Flips | 15 Magazines | 62 Likes | 4 Following | 4 Followers | @Nydia1ref | Keep up with Nydia on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Nydia”

Ask the Expert: How Moroch Partners Approaches Advanced TV

Matt Powell<p>TV viewing habits are changing. how can your agency media strategy follow suit?<p>Q&A with Matt Powell<p><i>Matt Powell, chief integrated media</i> …

5 Questions to Ask Before Buying Advanced TV

Chances are you’ve watched at least one streaming show in the past week, whether you got caught up with the latest episode of “The Voice” on Hulu or …

What Is Advanced TV? All the Definitions You Need to Know

Television is no longer just television. Streaming services allow consumers to watch “TV” anywhere they want to. As a digital marketer, you need to …

What type of transparency do online advertisers really need?

<i>Clients are rightly demanding more transparency in digital advertising, writes Infectious Media’s Daniel de Sybel – but are they focused on the right</i> …

AdTech

‘We’re walking the walk’: Advertisers put transparency on the top of their 2018 to-do lists

Advertisers, impatient with the rest of the supply chain’s slow attempts to become more transparent, are taking matters into their own …

AdTech

What is Ad Tech and Why Should Agencies Care?

Emerging technologies always encourage scrutiny and critical analysis, and ad tech is no different. This discipline has been around for a few years, …

Beyond Publisher Relationships: Agencies Need To Lead With Ad Tech

AdExchanger |“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s …

Eater

From a $4 banh mi to a $35 lobster roll

Q4 2017 US Market at a glance

Netflix Boosts Marketing By 50%

Netflix plans to dramatically grow its overall marketing spend by 50% in 2018 over the year before -- but it didn’t detail what specific media would …

m/SIX's Chanter Considers How Brands Respond To Facebook's News Feed Changes

Pushing publishers and brands aside, Facebook recently decided to prioritize fare from friends and family in users’ News Feeds. To suss out how …

Digital Marketing Glossary 101: Words You Wanted to Know About but Were Too Afraid to Ask

Programmatic advertising is a word jumble of often-confusing terms and uncertain definitions. Perhaps you've found yourself nodding along in a …

Sponsored content drives one-third of millennials to purchase

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>A new survey conducted by Collective Bias finds that one-third of millennials have purchased from a brand after seeing a sponsored post.<p>The data is encouraging for …

4 Ways to Find More Meaning in Life

There’s no shortage of tips about what brings happiness, but what gives your life <i>meaning</i>?<p>“Meaning in life” is one of those things everybody insists …

Happiness

All Extremely Confident People Give Up These 13 Habits

Real confidence is built through hard work and excellent habits.<p>Real confidence is not narcissism.<p>Although the two often get confused, people with narcissistic tendencies need everyone to think that they're special. They have a need for admiration and a sense of entitlement that's rooted in …

Self-help

The Social Media Analytics Showdown: What You Can Track and How

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You need three things to create good campaigns and engage with fans on social media: good content, a steady stream of good content, content intelligence.<p>Every minute, we see a heavy downpour of social media messages, like …

Social Media

YouTube Requires 10K+ Views Before Placing Ads

Following a wave of criticism from advertisers unhappy about their ads appearing next to offensive content, YouTube is tightening the screws for the …

Spanish-Language TV Advertising ROI Outperforms English

Nielsen reports that brand owners are no stranger to the rapidly growing U.S. Hispanic market. With a population of 57 million people and over $1.3 …

Spanish Language

How to find female friends who lift you up

As people age, the search for friendship turns into a desire for quality versus quantity, but in a world full of fast and casual interactions how do you find female friends who lift you up?<p>We spoke to life coach Pam Bauer and psychologist Harriet Lerner about strategies women can use to make their …

19 Lazy But Brilliant Recipes That Won't Let You Down

You don't need to spend hours in the kitchen to enjoy a great homemade meal.

Digital Transformation Facing Hurdles

Professionals across industries recognize the need for digital transformation, but gaps in organizational and technical infrastructure make it …

Advertising Industry

Why Brands Need Faces and Franchises in the Platform Age

Three major inversions are brewing in plain sight that, if fully mastered, will make it easier for brands to be relevant. Fortunately for marketers, …

Anna Victoria's 9-Move HIIT Workout Will Tone Your Entire Body

In this video, Anna Victoria guides you through three different HIIT circuits for the lower body, upper body, and core in just six minutes. Watch as …

Exercise

Facebook ads are 'far less viewable' than some advertisers were expecting

The consequence in being more transparent than before, however, is that advertisers are now paying a lot more attention to the accuracy of Facebook's numbers, and those numbers may not be as good as advertisers were expecting.<p>Speaking on a Nomura conference call about Internet advertising trends …

Why Fox Wants You To Pay Attention To What David Levy Is Doing

It may not be possible to pinpoint the exact moment that media fragmentation reached its tipping point -- when more content was being produced than …

12 Date Night Dinners That Are Also Healthy

Good for you, good for two.

Mobile App Usage Among Hispanics Across Acculturation levels

There are just over 46 million Hispanic mobile phone users and this number is expected to grow to 51 million by 2020. Of this number, 84% own a …