Sharon Simpson

21 Flips | 1 Magazine | 2 Following | 1 Follower | @Notes4Sharon | Corporate Communications Strategist

How a QR Code Could Save Your Life

The QR code has been a popular punching bag for the nonplussed tech press, but Mercedes-Benz has figured out a way to not only make the over-endowed …

Social Media Manipulation? When “Indie” Bloggers and Businesses Get Cozy

Brands have sought to partner with influential bloggers for nearly as long as there have been blogs, with ads, sponsored posts, and more. Lately, …

Infographic: How to Engage with Social Media

A new infographic based upon the results of UBM Tech’s 2013 Social Media @Work research report plunges into the role social media plays in the …

Social Media Meets Project Management

Posted August 21, 2012 By EnterpriseAppsToday.com Staff Feedback<p>Social media is no longer just about updating your Facebook status. In your company, …

Location-Based Social Media Marketing for Small Businesses

Location, location, location: it's vital in property sales (and late-night comedy monologues). And if you play your cards right, location-based social media services can help you spread awareness of your business and drive customers to your door.<p>The check-in feature at Facebook exemplifies …

HootSuite’s Conversations Adds Real-Time Chat To Its Social Media Dashboard

HootSuite has carved out a position as a popular way for businesses to manage their social media profiles on sites like Twitter, Facebook and LinkedIn, but in its quest to become more of a one-stop “dashboard” for all social media interactions, it is adding a new feature: Conversations, an …

Is Snapchat the Next Frontier for Marketers?

In what may be a first for the platform, a New York frozen yogurt chain is leveraging Snapchat for a promotion that presents users with a coupon that …

7 Tips for Boosting Social Media Engagement Through Visual Content

Sorry, but your social media followers don’t care about your witty Facebook posts – that is, if they’re text. 2012 was the year when visual content …

Don’t Ignore Your Social Media Reputation

Social media has become a critically important channel for customer service and feedback, so companies that ignore it do so at their …

Social Media Crises: Three Tips for Calming the Storm

<b>The Challenge:</b> No company is immune to the possibility of damaging comments, posts and tweets. So how do businesses prepare for unwanted attention on far-reaching social channels? Here, we look at a few companies that have weathered the storm and provided some valuable lessons.<p><b>Step 1: Create a</b> …

Chipotle's First National TV Ad Will Be a 2-Minute YouTube Video

Chipotle's first national TV ad in the restaurant chain's 18-year history will be the full version of a 2 minute, 20-second animated video that has …

Social media shifts rules for PR crises

SOCIAL MEDIA<p>Sen. Marco Rubio of Florida got a memorable lesson in communications last week, thanks to a bottle of Poland Spring water.<p>So did Carnival Cruise Lines, thanks to a stalled ship and 3,100 angry passengers armed with cell phones.<p>The takeaway: The era of social media has thrown all the old …

Flipboard: 100,000 Users Generate Magazines in First 24 Hours

On Tuesday, Flipboard released version 2.0 of its iOS app, allowing its more than 50 million registered users to create their own magazines for the …