North Forge Technology Exchange

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Autonomous Pasture-Raised-Chicken Coop

Somerset

The Farm of the Future

In a world full of wants, innovators are the type of people who can take a step back from the world and ask, “What do we need?” With farmers retiring …

Farming

How to Google-Proof Your Website

We all want the Google Juice. We’ve been told it’s the silver bullet to inbound marketing success. But we’re wrong. The only way to truly Google …

SEO

3 Ways the Lean Startup Approach Is Revolutionizing Healthcare

Yes, it's possible to make a difference in people's lives with small budgets. Here are three ways healthcare startups are applying the lean approach.<p>Launching a startup has always been risky. In an atmosphere where startup failure is more common than startup success, the lean startup movement arose …

Innovation

4 Ways Instant Gratification Has Changed Content Marketing

I want what I want, and I want it now. Even if I will be disappointed with it later.<p>How fast do you like to consume your content? According to a study, the attention span of humans is less than that of a goldfish -- eight seconds. It goes without saying that people are hungry for content and …

Digital Marketing

How to Narrow Your Marketing Activities to a Niche Audience

(Image: Shutterstock)<p>Relying on organic referrals alone may not be enough to grow your firm as much as you’d like, but trying to get new business …

Blockchain courts will offer effective dispute resolution in smart contracts

Arbitration is a fundamental aspect of human relationships be it social, professional, or business relationships. The emotional and psychological composition of humans cannot be absolutely prevented from interfering during the execution of contractual agreements and processes.<p>Contractual …

Amazon just bought a startup that models people's bodies in 3D

Amazon is about to get a little bit more familiar with the shapes of its customers' bodies.<p>The online shopping giant just acquired a startup called …

Do Women-Only Networking Groups Help or Hurt Female Entrepreneurs?

This new breed of groups offer a lot to Instagram. But will they change the equation for women entrepreneurs?<p>In a small loft space in downtown New York City, 13 women sit cross-legged on cushions. A noise machine hums in the background. Small succulents and crystals line the room, along with …

Startups

Pinterest opens up more than 5,000 interests for advertiser targeting through its Taste Graph

Pinterest builds itself around visual discovery — the idea that you can come to the site or app, see something you like, and immediately dive down a rabbit hole. The company has built an extensive suite of tools internally to figure out which rabbit hole to divert users to, and now it’s opening up …

Pinterest

How to announce a funding round

Attracting investment is a milestone for any startup – it’s a vote of confidence from a respected outside expert in your space and a signal that your company is positioned for the future, which is important to prospective partners and customers, as well as future investors.<p>Beyond that, new funding …

Startups

Do Things that Don't Scale

<b>Want to start a startup?</b> Get funded by Y Combinator.<p>July 2013<p>One of the most common types of advice we give at Y Combinator is to do things that …

Startups

3 Super Effective Marketing Techniques You May Be Overlooking

Sometimes the most effective marketing strategy is all about the little details.<p>In my role as a business coach and teacher, I'm often asked about marketing. More specifically, I get asked about how to build a compelling brand that turns social media followers into fans and then buyers.<p>In my …

Digital Marketing

9 Things Ridiculously Successful Content Marketers Do Every Day

How do you stand out from the pack with your content? Start with this playbook.<p>By this point, you might have heard of Intercom, the business messaging platform connecting 17,000 companies with over one billion customers.<p>But, many fans might be more familiar with the company as a content marketing …

Digital Marketing

This 3D-printed robotic arm is built for sign language

While we usually see robotics applied to industrial or research applications, there are plenty of ways they could help in everyday life as well: an autonomous guide for blind people, for instance, or a kitchen bot that helps disabled folks cook. Or — and this one is real — a robot arm that can …

Robotics

What It's Like to Be an Intrapreneur at a Large Corporation

Microsoft's Jim Brisimitzis discusses his experience building the Microsoft Startup Program.<p>Entrepreneur Network partners Scott Duffy and Alan Taylor are back at Quinn’s Pub for another round of Seattle’s most unique burgers. Chef Scott whips up a Korean version of Quinn’s Signature Burger, and …

Entrepreneurship

Entrepreneurs Need More than Funding. They Need a Community

Sometimes entrepreneurs need something more valuable than someone else's money.<p>With the exception of my Uncle Steve, I was well into my 20s before I ever knew an entrepreneur personally. And Uncle Steve's litany of troubles with the IRS--and tendency to borrow money for smokes from my dad--weren't …

Entrepreneurship

Why Most Hardware Companies Fail--and How to Make Yours Succeed

It's time for entrepreneurs to think beyond gadgets.<p>An aspiring entrepreneur recently asked me how to win as a consumer hardware company. My advice? Don't do it.<p>Most investors want nothing to do with hardware. It's expensive, has lower margins than software, and production and iteration cycles take …

Startups

How to Build the Best Advisory Board for Your Tech Company

One of the best-kept secrets of highly successful tech companies, uncovered.<p>Now more than ever, startups have a ridiculous number of resources at their disposal when it comes to support for growing their companies. In cities all over the world, startup accelerators and incubators are popping up to …

Startups

73% Attracted To VR Ads Related To Travel

When it comes to accessing advertising on virtual reality and augmented reality platforms, consumers say they want to experience travel destinations, …

Advertising Industry

Dutch households will use servers to heat their showers for free

A small trial for a clever idea<p>You know just from using a laptop that computers give off a lot of excess heat. For data centers containing tens of thousands of servers, this is a big problem, wasting energy and money. To try and mitigate this, companies have experimented with moving facilities to …

Home Improvement

How To Power Through When Your Startup Is Going Under

With the inherent pressures of being an entrepreneur combined with the harshly competitive nature in achieving excellence in business and startups, it’s no wonder that entrepreneurs often find themselves between a rock and a hard place when it comes to the continuing operation of that startup.<p><b>Watch</b> …

Entrepreneurship

Chasing dreams may be the next sleeper hit for venture capitalists

A lot of startups are pitching ways to put us to sleep lately. In response, investors are perking up and writing big checks.<p>Call it Big Sleep. After decades spent funding technologies tailored to deprive us of sleep (see: streaming video, gaming, social networks and 24/7 online shopping), the …

Venture Capital

Backed By Ashton Kutcher, Lemonade Lands In California

Eight months after launching in New York and 6 weeks after launching Illinois, Lemonade, the insurance company powered by AI and behavioral economics, launched across California.<p>It’s pretty fitting for the insurance disruptor to count California, the tech capital of the world, as its third state to …

Insurance

How to Convert Those Instagram Followers Into Customers

Instagram now has more than 600 million monthly active users worldwide–more than Twitter, Snapchat or LinkedIn.<p>According to a Forrester study, the …

Social Media Marketing

How to define your Minimum Viable Product? – Better World – Medium

Minimum Viable Product, or if I say “Minimum Buy-able product”<p>Sounds good ?<p>If not lets go deeper with what it actually means.<p><b>Minimum viable product</b> …

Validate or Bust: Testing New Feature Product Ideas Before You Build

<b>23</b> Flares <b>23</b> Flares ×<p>One of the greatest product management sins is wasting your organization’s time and money developing a product or feature that …

4 Ways to Start a Business With No Money

<i>May 25, 2015</i><p>A lot of entrepreneurs get caught up on the old cliche -- "you <i>need</i> money to <i>make</i> money."<p>Thanks to the "lean startup" paradigm, much of …

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