Norman Wagner

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Facebook’s removing third-party targeting data: What marketers need to know

Facebook announced it will be removing access to data provided by third-party data brokers within its advertising system. It marks a significant …

AdTech

Facebook launches AR effects tied to real-world tracking markers

Facebook’s augmented reality camera is evolving beyond selfie masks and randomly placed 3D objects to using location markers in the real world that trigger AR experiences in a precise location. Spotted today, Facebook confirms to TechCrunch that it’s testing the feature in closed beta with …

Triopoly time? Amazon preps new attribution tool and courts ad buyers

Amazon’s focus on advertising is picking up steam. One sign: In the last few months, agency media buyers say they now hear from the company at least …

The current state of advertising data, in 5 charts

How advertisers collect, store and use people’s data is being scrutinized more than ever, in large part due to the General Data Protection …

Instagram Gives Brands New Way to Sell in 'Collection' Ads

'Collection' ads blend video and product catalogs. Credit: Instagram/Composite by Ad Age<p>Instagram is offering brands a new shopping-enabled ad unit …

Social Media

Facebook Losing Younger Users

According to eMarketer’s latest forecast on social network usage, Facebook is losing younger users at an even faster pace than previously expected.

Facebook is planning a more direct assault on YouTube, sources say

Facebook is talking about expanding its TV-like service, Watch, into a rival to Google's YouTube by opening the platform to more individual creators, …

GDPR will hand a huge advantage to big American tech companies by making the web unsurfable in Europe

New online privacy laws going into effect in Europe this spring will hand a huge advantage to large American tech companies like Apple, Facebook, Google and Amazon, at the expense of smaller European publishers and advertising companies, according to research from five different investment …

Digital Advertising

Instagram’s Carousel ad format is coming to Instagram Stories

It’s been less than a year since Instagram brought advertising to Instagram Stories — a format that its owner Facebook said in November has more than 300 million daily users. Since then, it’s been working to expand those capabilities, like incorporating ad formats that were already established …

YouTube Takes Aim at Conspiracies, Propaganda

Google unit to provide more context around some videos<p>YouTube said it is planning changes to give users more context for videos promoting conspiracy theories or state-sponsored content, the latest effort by an internet giant to clean up its platform amid criticism over its role in spreading …

YouTube Is Adding Real-Time Targeting to Boost Super Bowl TV Ad Campaigns

YouTube is expanding its Super Bowl playbook this year.<p>For its 11th annual AdBlitz, its hub of Super Bowl-related content where brands advertising …

3 Powerful Ways Augmented Reality Is Disrupting the Customer Journey

When Pokemon Go came out in 2016, the general public lost their damn minds. Within days of its release, the augmented reality-based game had millions …

Augmented Reality

Two ex-Google engineers built an entirely different kind of self-driving car

Nuro is focused on last-mile deliveries with its completely driverless prototype<p>A new startup that proposes a different spin on autonomous transportation came out of stealth today. The company, called Nuro, was founded by two former lead Google engineers who worked on the famed self-driving car …

Here Is Amazon’s Star-Studded Super Bowl Ad, Destined to Be One of Sunday’s Favorites

Amazon on Wednesday rolled out its full Super Bowl spot, and the marketer clearly went all in—buying 90 seconds of airtime and roping in numerous …

Pornografie-Zensur von Rubens-Gemälden: Flämische Museen veräppeln Facebook

Täglich rasseln Neuigkeiten aus Mark Zuckerbergs Tech-Imperium. LEAD verschafft dir Überblick: Aktuelles und Wissenswertes zu Facebook, Instagram und …

Digital

An Ad Executive Often in the Vanguard Peers Into the Future

Rob Norman was greeted with a social media flood of well-wishes and compliments from marketing executives at major brands and even rival ad companies when he announced in November he was retiring as chief digital officer of GroupM, the media-buying arm of WPP.<p>“There are few people who actually …

Amazon's ad platform growing 'very rapidly:' WPP CEO

Elf Fakten zu Alexa und Google Assistant

Was können smarte Lautsprecher wie Google Home und Amazon Echo wirklich, was nicht, und was sollte man noch über sie wissen? Antworten auf die …

Neue Instagram Graph API: Instagram-Posts planen und veröffentlichen

<b>Obwohl Instagram als Marketing-Kanal immer mehr an Relevanz gewinnt, waren nicht alle Social-Media-Verantwortlichen begeistert. Ein Grund: Es war</b> …

Social Media

Tracking-Cookies: Was Suchmaschinen alles über Sie wissen

Fast jeder nutzt sie täglich: Die großen Suchmaschinen von Google, Bing oder Yahoo. Sie liefern auf jede Frage eine Vielzahl an Antworten – speichern …

Digital