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How can marketers create compelling Instagram Stories ads?

Advertising Insights<p>March 1, 2018<p>How can marketers create compelling Instagram Stories ads?<p>Discover how people respond to Instagram Stories, and how …

Introducing More Ways to Drive Retail Sales

Get ideas<p>Mockup and Test Ads<p>Connect with us<p>Explore insights and data tools<p>Facebook Business<p>March 19, 2018<p>Introducing More Ways to Drive Retail …

Reach Travelers When They’re Deciding Where to Go with Trip Consideration

Get ideas<p>Mockup and Test Ads<p>Connect with us<p>Explore insights and data tools<p>Facebook Business<p>March 6, 2018<p>Reach Travelers When They’re Deciding Where …

Capture Attention and Drive Action with Video Ads

Get ideas<p>Mockup and Test Ads<p>Connect with us<p>Explore insights and data tools<p>Facebook Business<p>March 28, 2018<p>Capture Attention and Drive Action with …

Snapchat Signals eCommerce Ambitions via New Collaboration with Jordan Brand

Snapchat is taking its next steps towards in-app commerce via a new collaboration with Jordan Brand.

eCommerce

Use Trip Consideration to Reach People Who Plan to Travel

Last year, we enabled the ability to reach a [broad audience using dynamic ads for …

You can now link to hashtags and other users in your Instagram bio

Instagram is making a minor, albeit useful change to user bios today: whenever you mention another account or hashtag in your profile, it’ll display an actual link that other users can tap through. So, for example, I’ve got @verge listed in my profile. Before this change, it was just regular text …

Instagram

Here’s how people shop on Pinterest

When 31-year-old Ori in LA wanted a fresh look, he turned to Pinterest for help. Ori browsed the latest trends and searched his favorite brands. Soon …

How to connect with the Deciders

Facebook’s colorful new feature makes public to-do lists a ‘thing’

People can post just about anything to Facebook: photos, videos, emo song lyrics, GIFs, stickers, shower thoughts with fancy colored backgrounds, etc. But you know what Facebook needs more of? Lists, apparently.<p>That’s now changing. Back in January, our social media guru Matt Navarra spotted a …

Social Media

Snapchat now has Giphy integration and will introduce a Tabs function for Stories

An Instagram-like update<p>Snapchat has launched a new feature that allows you to add Giphy animated stickers to your snaps, similar to the one recently added to Instagram Stories just a few weeks ago.<p>Additionally, Snap will introduce a new feature called Tabs, which will help users organize and see …

Apps

Facebook’s plan to unite AR, VR and News Feed with 3D posts

What if you could digitally sculpt a 3D object and share it on Facebook, play with it in virtual reality or insert it into your world with augmented reality? Facebook is polishing up stages one and two today after debuting posts of interactive 3D models in News Feed in October that you can move and …

Augmented Reality

Snapchat finally gives creators analytics

Snapchat has always been terrible at analytics, only showing daily Story view counts that content creators had to screenshot just before they disappeared every 24 hours in order to prove their worth to sponsors. But starting today, tens of thousands creators who make official Stories or have large …

Snapchat

Snapchat now lets users create their own face Lenses

Today Snapchat announced it was opening its Studio to allow anyone to make their own event-specific face Lenses. Now you too can have the bunny-eared puking rainbow voice changer of your choice for your wedding or birthday party.<p>The custom Lenses you can choose from a series of pre-made templates …

Apps

Oh Snap! Shares Soar as Snapchat Reports 9 Million More Daily Users and an Ad Surge

Snap shares soared by about 20 percent Tuesday on the strength of its unexpectedly upbeat quarterly report. Snapchat said it added 9 million daily …

Advertising

Twitter is *finally* profitable for the first time ever

It turns out cutting back, focusing, and maybe a little Donald Trump can help make money.<p>Twitter reported its first-ever profitable quarter Thursday …

Social Media

Instagram is testing a feature that lets users ‘Regram’ posts to Stories

Yay, no more screenshots<p>Instagram has confirmed it is testing an option that lets you “regram” public feed posts from other users to your Story, as reported by <i>TechCrunch</i>.<p>Follow @Verge on Instagram<p>Featuring original photography and video from <i>The Verge</i> staff.<p>For those who have access to the new …

GIF Animations

Instagram Gives Brands New Way to Sell in 'Collection' Ads

'Collection' ads blend video and product catalogs. Credit: Instagram/Composite by Ad Age<p>Instagram is offering brands a new shopping-enabled ad unit …

Advertising Industry

Instagram’s Carousel ad format is coming to Instagram Stories

It’s been less than a year since Instagram brought advertising to Instagram Stories — a format that its owner Facebook said in November has more than 300 million daily users. Since then, it’s been working to expand those capabilities, like incorporating ad formats that were already established …

Marketing

Instagram Blog

It’s Local News’ Turn for a Facebook News Feed Algorithm Boost

CEO Mark Zuckerberg said in a post earlier this month that he asked the social network’s “product teams to make sure we prioritize news that is …

Advertising Industry

Facebook just dropped a big hint that the News Feed's days may be numbered

The writing may be on the wall for Facebook's most iconic feature, the News Feed.<p>During Facebook's fourth-quarter earnings call on Wednesday, CEO Mark Zuckerberg discussed how social media usage is evolving. For many people listening, one specific comment by Zuckerberg quickly attracted a lot of …

Mark Zuckerberg

Facebook survives Q4 despite slowest daily user growth ever

Despite worries about Russia and that passive News Feed scrolling hurts us, Facebook beat expectations again in its Q4 2017 earnings report. Facebook now has 1.4 billion daily users, up 2.18% compared to growing 3.8% to 1.37 billion users in Q3. That’s a sizeable slow down, and the lowest …

Social Media

How Pinterest fuels millennial decisions

Think millennials are shallow and superficial? Think again. In general, millennials yearn for authenticity, especially when it comes to brands. They …

100 trend predictions for 2018

Your Facebook Group May Soon Be Able to Host a Watch Party

Facebook has placed a great deal of emphasis on Facebook Live and groups in recent months, and the newest feature it is testing combines the two.<p>Vice …

Facebook Live

Twitter Is Tweaking Its Direct Message Features for Businesses

Twitter announced several updates to its direct message features for businesses, which will better enable brands and developers to provide customer …

Customer Service

Snapchat slips in features like fonts and do not disturb amidst redesign

Snap is waking up to the “Time Well Spent” movement Facebook is already addressing. Snapchat is offering a way to mute specific people without formally blocking them. Meanwhile, the sweeping redesign that’s slowly rolling out comes with ways to jazz up your Snaps with colorful text styles and …

Social Media

Snapchat will not let users broadcast Live

Snapchat is finally getting Live video, but you won’t be able to broadcast. Today Snapchat announced it will pipe snippets of NBC’s Live Olympics coverage directly into its app. But when TechCrunch asked if users would be able to go Live, a Snap spokesperson told us on background that there’s no …

Social Media

Snapchat starts selling $10+ captionable AR masks for events

By combining augmented reality with your customizable captions, Snapchat hopes you’ll share more from birthdays and weddings while earning it a little money. Today Snapchat launches Custom Lenses, expanding its 2016–launched on-demand geofilter program so you can make temporary, geofenced AR …

Social Media