Barbie Dolls have had a brand image problem the last couple decades and an acute sales problem the last few years. The brand image problem relates to the unrealistic body image that a typical Barbie Doll
When I deliver a personal branding keynote, the audience often expects me to reveal the secret formula for self-promotion and help them master chest-pounding techniques. True, Donald Trump’s “me, me, communication
Want a cold one? Make it a Heineken, please. That’s what Ron Amram, the beer maker’s Senior Media Director wants you to say. His job is to spread awareness of his company’s brand across all things digital.
I’ve been a testing junkie all my life. Whether as the founder of the Single Grain digital marketing agency or as one of the co-founders of Content Marketer, I’ve always been obsessed with pitting web
Nintendo is beginning to roll out their plans for mobile, and naturally they’re doing it in the most Nintendo way possible. With unclear information and delays. Ahead of this week, the only new mobile
You might say, “It’s a bag! How much can someone say about a single bag?” A lot, it turns out, because the Hex Onyx Origin isn’t just any bag. As a staunch backpack fan (not shoulder bags or briefcases),