Paul-VdB

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The Last Thing Your Target Customer and Audience Wants From You is More Content

Facebook recently announced some big changes coming to their News Feed algorithm which will impact brands of all sizes. And as the social ecosystem …

How I Built a 6 Figure Business From Scratch Using LinkedIn and Nothing Else

Five years ago, I quit my safe "day job" and built an entirely new business from scratch using LinkedIn. Here's what I learned.<p>I opened the door and stepped out into the frigid night, wondering if I'd made the right move.<p>People thought I was crazy.<p>I'd just quit the safest, highest-paying corporate …

Employment

6 Technologies Guaranteed to Disrupt Your Supply Chain

Emerging technologies such as the Internet of Things, 3-D printing, collaborative robotics, self-driving trucks, drones and the Uberization of …

What I've Learned From Spending $10 Million on Influencer Marketing

Here's what you need to know to make the most of an influencer marketing campaign.<p>6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Influencer marketing is quickly becoming a key strategy for brands interested in tapping into new audiences via social networks. According to a …

Marketing

Digitally Transform Your Supply Chain Today

Straightforward digital transformation solutions can deliver immediate results and reduce business inefficiencies.<p>Earl van As is Vice President, …

Look Before You Leap: Avoid Unintended Consequences with Your Logistics Strategy - Shannon Vaillancourt on Logistics Problem Solving

What do you do if your logistics strategy is just not working? While there are ways to reverse course after a faulty strategy is deployed, you must …

3 Steps to a Demand-Driven Supply Chain

Customers expect immediate access to goods and services, and convenient delivery options. In short, it’s an on-demand economy. Companies must adapt …

19 Strategies That’ll Help You Become an Influencer

I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space.But how? Why?Part of my growth as an …

Are Sales Incentives Becoming Obsolete?

To motivate, manage, and reward B2B salespeople, many companies use sales incentive plans that link large commissions or bonuses to individual results metrics, such as territory quota achievement. As digital channels continue to reduce and redefine salespeople’s role in customer buying, these …

Management

A Refresher on Marketing ROI

Companies spend a lot on marketing communications. In fact, global spending on media is expected to reach $2.1 trillion in 2019, up from $1.6 trillion in 2014. But is all that money well spent? And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those …

Marketing

This Is The Future Of Influencer Marketing

It’s a good time to be in the influencer marketing business.<p>According to TapInfluence, 73% of marketers say that they have an allocated budget for influencer marketing. ION found that 71% of consumers are more likely to make a purchase based on a social media reference. And 70% of teenage YouTube …

Supply Chain Modeling: What Does the Future Hold?

Planners use sophisticated supply chain modeling and simulation to gauge the results of decisions before enacting them and to prepare for a range of …

4 Ways to Scale Your Service-Based Business

Many service-based business owners face a similar conundrum when it comes to scaling. How do you stop trading hours for dollars?<p>Time is money, and nobody knows this better than service business owners. The struggle is real when your business model presents your services as your "product." There are …

Business Strategy

Are aerial deliveries the future of logistics?

Two years ago, Amazon CEO Jeff Bezos announced that his company would soon deliver packages using drones. The idea sounds like it came straight from …

12 Ways to Actually Get an ROI Using Influencer Marketing

49 percent of people rely on recommendations from influencers. What's your plan to get them interested in you?<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Influencer marketing is all the rage in today’s day and age. Yet, it's no guarantee: You may have every intention of …

Marketing

How to Use Micro-Influencers for Your Small Business

According to Twitter research, 49 percent of consumers seek purchase guidance from social media influencers.<p>7 min read<p>This story originally appeared on Bizness Apps<p>You probably know that word-of-mouth is the most valuable form of marketing out there. With 92 percent of consumers trusting referrals …

Public Relations

Adding Resilience to Your Supply Chain

Natural disasters and other events have exposed weaknesses in lean global, regional, and domestic supply chains, disrupting connections between …

How Blockchain Changes the International Logistics Industry

Jul 08, 2017 at 11:53 // News<p><b>When blockchain technology turned from a geeky thing into a buzzword for major businesses a few years ago, it was only a</b> …

Blockchain

Forecasting 4 trends in content marketing | Articles | Marketing

The last 20 years have been a wild ride for marketers. The next 20 could be even more turbulent.<p>Here are predictions on how four trends will …

5 Ways You Should Be Using Social Media as Your Top PR Platform

Social media helps PR fulfill a more nuanced role by helping with relationship management, identifying brand threats, and engaging influencers.<p>Back in the day, public relations professionals would give a statement on air, release it in print, or publish it online. Social media has disrupted the …

Public Relations

The Secret to Making More Money Could Actually Be This Simple

The secret to increasing sales? Influencer marketing. Here's what you need to know.<p>You're probably familiar with influencer marketing. Even top brands like Amazon are using it.<p>But did you know that it can be an extremely effective way to establish trust, and engage a relevant audience? And a …

Marketing

Volkswagen Group is backing virtual reality solutions for interactive collaboration in production & logistics

Diving into the deceptively real world of virtual reality (VR), for example exchanging ideas with Group colleagues at a logistics hall in the Czech …

Virtual Reality

Automated logistics to become a ‘pillar of the Industry 4.0 paradigm’

<i>Robots that autonomously navigate around manufacturing plants to transport components and equipment could play a key role in Industry 4.0. Michael</i> …

How Can You Start Using Hashtags Effectively on LinkedIn?

Recommended for You<p><b>Weave hashtags into your LinkedIn profile, especially your summary and/or headline.</b> The easiest way to make this change is to turn …

Social Media

Rise of the Machines: How Self-Driving Trucks Will Alter the Supply Chain 

If you are driving through Nevada and see a truck driver reading a book…don’t freak out.

Should You Pay for Social Influencers? The Pros and Cons of Paid Promotions

An influencer endorsing your brand is the most effective way to build your brands credibility<p>Seventy-four percent of consumers rely on social media to help them make purchasing decisions. And the influencers on social media are the ones affecting those decisions. Trust in brands is declining, while …

Public Relations

Use Your Supply Chain to Earn Customer Loyalty

Lior Sion is CTO, Bringg<p>Loyalty is a big word. One could argue that most business decisions can be linked back to the idea of establishing, building, …

Loyalty

How to Prepare for the Digital Future

Digitization is rapidly transforming the ocean container shipping industry, according to INTTRA, an ocean shipping electronic marketplace.<p>In a new …

The Future

5 steps to develop a successful influencer marketing platform

With traditional advertising methods slowly dying out, everyone who is somehow involved in the marketing industry is looking at new ways of approaching their audiences.<p>All the surveys and statistics point towards the same things; the majority of marketers believe in influencer marketing and are …

Marketing