NobleCreative

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What’s the easiest way to grow your company? Acquire customers, <i>right</i>?<p>I used to live by that philosophy when I first became an entrepreneur, but …

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Have you ever wondered why the rich are getting richer? Or how they’re able to pay very little in taxes compared to how much they make?<p>Sure, they use …

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Indexation & Accessibility<p>You could have the best content in the world, the most amazing audience and even traffic coming from all kinds of places …

How to build your brand's authority within your industry - Builtvisible

One great way to increase your leads and conversions online is to establish your business as an authority in your industry. Here are some things you …

Yes, Marketers, There Is Life After Mommyblogging

“We buy stuff too.” That’s the rallying cry I’ve heard from widely read female bloggers over age 49, who are frustrated that a well-established cadre of younger women with young children — known as “mommybloggers” — garner extensive promotional contracts with major brand advertisers, while …

Seven Rules for Managing Creative-But-Difficult People

Moody, erratic, eccentric, and arrogant? Perhaps — but you can’t just get rid of them. In fact, unless you learn to get the best out of your creative employees, you will sooner or later end up filing for bankruptcy. Conversely, if you just hire and promote people who are friendly and easy to …

10 Things Really Amazing Bosses Do

Are you truly an amazing boss or just a good one? See how many of these 10 traits are natural for you.<p>Recently, I had overwhelming response to my column on <i>10 Things Really Amazing Employees Do.</i> In it, I also gave tips for being a better boss. Better is great, but amazing bosses didn't need the tips …

5 Little Changes that Can Take Your Small Business to the Next Level

Data from the U.S. Bureau of Labor Statistics has revealed that “<i>49 percent of establishments survive 5 years or more; 34 percent survive 10 years or</i> …

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How Big Imagery Is Reshaping Web Shopping

Joe Stewart, global creative director at Huge, on the next wave of web retail.<p>The ability to instantly communicate through imagery now seems to transcend everything for businesses–for content creators, for e-commerce companies, for mass brands. Facebook, the most popular website out there, decided …

Digital Marketing on a Shoestring

One of the best channels for bootstrapped entrepreneurs is digital marketing. Here's how to do it right.<p>I personally believe that one of the hardest roads traveled is that of the bootstrapped entrepreneur. The hours are tremendously long, compensation is delayed, and the ability to grab meaningful …

Why Generosity Is the Most Powerful Networking Tool

A Skimmer's Guide to Give and Take: A Revolutionary Approach to Success, by Adam Grant.<p><b>The book:</b> <i>Give and Take: A Revolutionary Approach to Success</i>, by Adam Grant.<p><b>The big idea:</b> Our approach to personal interactions--whether we try to seize value from others or contribute it--greatly influences our …

9 Tips for Founders who Want to Hone their Design Chops

In an increasingly crowded startup world, stunning visual design is often just as important as a killer user experience. In many cases, especially for Web startups, the two go hand in hand. But a startup founder is not necessarily a graphic designer, and entrepreneurs don’t always speak the same …

Leadership Rule No. 1: Epitomize Your Company Culture

Only one thing is universal about company culture: You can't delegate it.<p>The definition of company culture varies dramatically from leader to leader. Some see it as the extent to which employees are engaged in their work. Others view it as how well the company has defined--and employees live …

With SEO Linking Strategies, Gaming The System Is So Last Decade

Back in the early days of the commercial internet era, when specialists in SEO really could “trick” the search engines into giving particular websites a results boost, one of the tricks of the trade was executing a “linking strategy.” Google and other search engines gave websites higher marks if …

How to green the world's deserts and reverse climate change | Allan Savory

How to Make More Money? Pay Your Employees More

A spate of articles argues that, paradoxically, paying retail employees more leads to higher profits. Is this a lesson for your business?<p>You're in business to make a profit and need to invest in your company so it survives for the long haul. In a perfect world, generous wages for every member of …

Pay What You Want: Could It Actually Work?

Panera is experimenting with adding just one pay-what-you-want item to its menu.<p>How much should a bowl of turkey chili cost? Well, at 48 of St. Louis-area Panera Bread locations, that's up to the customer. As of yesterday, these locations will be offering Panera's turkey chili as a …

3 Types of Leaders Who Never Succeed

Do you rise again and again to the very edge of success, only to fall back down? You may be guilty of one of these leadership styles.<p>It's an oft-quoted leadership trope: Because of his sin in striking the rock twice, Moses never lived to see his people into the Promised Land. That role fell instead …

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